The experience of a grassroots internet entrepreneur's blood: Why does Entrepreneurship fail

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

First venture: Fiasco.

09, my friend and I made a website to sell baby supplies and clothes. Division of the team clear, complete, money tight but sufficient, the technology is slightly short but enough to startup, there is no shortage of channels. But it was lost in the nineth month.

In fact at that time, we do not know how big, mainly sell goods. Less than 200,000 of the investment, a loss of 100,000. Although not much, but very heartache, and then reflect a lot of life can not forget things:

1. The words that have been written on the proposal may be difficult to implement. The fatal problem is often not the big direction, but the accumulation of many details.

Example: The merchandise picture pats well. This thing, we finally did not achieve their own satisfaction. Especially baby clothes shooting, can not use Madou, can not use the model, flat pendulum does not feel. In short, the TMD is not good. Things like this are still quite a lot. Therefore, the overall quality of the project is a lot of details decided.

2. The lack of understanding of the industry, or the lack of comprehensive understanding, often brings problems that have never been considered.

Example: We do baby supplies, clothing. is because the university is often familiar with, many baby children brand of Jiangsu headquarters are in Changshu, there are several relatively large brand hosting operations company. We talked about several of them. The fatal problem is: in the apparel industry, every clothing, in the purchase time, must be color, the size of the complete. For example, a certain section, there are three size, three colors, then, you have to purchase each one set.

Before we do, we don't know the industry rules, so the profit of a good size is a lot of bad sales.

3. Attention is not at the heart of the problem.

Example: At the beginning, we focused on the website experience, packaging, photo shoot, goods and so on. The core part of e-commerce: Sell. There was not much substance to be done.

E-commerce, light electronics, heavy commerce. We should focus most of our attention on boosting sales, but we're wasting a lot of things that aren't that important.

4. The project was expected to be more optimistic than the actual situation.

Example: Before we decided to close, we were able to make a turnover of around 1400 per day (albeit very little but not bad). After the calculation, the discovery does not make money.

5. The biggest problem, do not know how to insist, easy to give up.

In fact, all of the above problems, is not a problem, we have complete team capacity, although hard, but enough money, although not very perfect, but later sales are OK. At least see a beam of light.

Our biggest problem is that after so many frustrating problems, after calculating not so much money. We decided to give up the!!!! after we had a very attractive offer.

In fact, at the moment, if we stick to it, it should be a pretty good view now!

However, young always have to pay the price before they can become mature. Thanks for the experience!

Second venture: Disgrace.

After two companies. I can't stand it again. Feel that they are not so deficient in thinking and ability.

Also happened to meet the former collaborators. Soon decided to do a website.

Left two months ago, also reflect a lot:

6. Shares, dividends and so on things, said not to count, put into black and white. Even a contract does not work, want to eyes, choose to partner.

As a secondary partner, and the major investors agreed to share dividends and other issues, has not been implemented in the company's Articles of association, agreement. In the end, just shut up. Very frustrating.

7. The choice of employees, if not both the ability of cattle, but also appropriate. Then find the right person, not the one who found the skill and then try to make him the right person.

More and more feel that in the entrepreneurial team, everyone should be in the responsible part of the independently. Do their best to do the things they are responsible for. This is the requirement of ability. It's not really that important.

The most important thing is. Your employees, are not entrepreneurial mentality. Do you put things in your head?

After work, do not remember anything, do not care about the people, resolutely do not, once found that such people, immediately to persuade.

Be responsible to the employee in exchange for his responsibility for the project. Pay the employee in exchange for the project.

If you do, he can't. Then leave.

Sometimes, startups have to say something. Commitment to the future.

Many entrepreneurs trust his commitment to people who don't believe in promises. My answer is: do not believe, do not stay.

Yes, entrepreneurial leader always describe the future and draw some pie. But everyone must understand that the pie is made to eat together. Do not come out, is the pie, do out, is the future.

Therefore, to choose the most suitable person, sufficient capacity, good attitude, enough responsible, enough to trust the project, team. Willing to pay, willing to work together to make achievements, and then share the results.

8. Choose an imaginative market.

The fourth month to get income, and then also received more than 200,000. First year.

This time, I was frustrated to find that the project to do the best, but only 1 million or 2 million a year.

Such market space, really is chicken. What we expect is tens.

It's just that we expected to be wrong.

Even after the cost is removed, there is no way to take the rest of the profits to my team. How to give them better, how to let them settle down.

9. Team leader must work harder than anyone else, and let other members of the team know and endorse leader's efforts.

I made a mistake in this respect.

I'm used to doing things at night, late every night, and late in the day. Just be lazy.

However, some colleagues, the NI learned my day leisure, ignoring me to stay up to death!!!

The time is long, not so suitable person, will be more unsuitable. The right person, also has the idea. Remember this.

Via I black Horse Author: A real internet grassroots entrepreneur