The four-year Olympics is a marketing battle for global marketers

17 days, more than 10,000 athletes, more than 200 countries and regions, billions of of the audience ... The four-year Olympics is not only the pinnacle of the world's top sports players, but also a marketing battle for global marketers. Today, the network, especially the search engine has become the majority of businesses to carry out the "Olympic war" new battlefield, in order to meet the personalized marketing needs of enterprises and help them in the new marketing campaign to win the initiative, Sogou products attack, together debut, help enterprises play a good Olympic card.

Internet becomes the new battlefield of Olympic marketing

The Olympic Games, as the largest sports feast in the History of mankind, have received worldwide attention. As early as the 1984 Los Angeles Olympics, business Wizards Ueberroth creatively combined the Olympics with business to create a modern marketing model for the Olympics. In the 2008 Beijing Olympic Games, Coca-Cola, farmers Spring and so on are among the many competing products stand out. The Olympic economy becomes more and more the focus of the business. However, the rise and popularization of the Internet, so that consumers ' behavior habits have undergone a fundamental change, which brings more opportunities and challenges for Olympic marketing.

Internet advertising reached 51.19 billion in 2011, surpassing newspaper advertising as the second largest advertising carrier after television commercials, according to Iris data. In this context, most enterprises began to change the marketing strategy, the choice in the network marketing to achieve 42 of the precise promotion of the heavy. Eric predicts that the importance of the Internet in the marketing channel of small and medium-sized enterprises will be further enhanced with the promotion of network familiarity and the further improvement of China's network marketing environment.

As an important Internet portal, search engines have gone beyond the traditional portals and become the backbone of network marketing. Search engine not only makes the marketing of low input and high output possible, but also the effect of marketing is more controllable and intuitive, which becomes the new battlefield of marketing for the enterprises. According to the data, 2011 Chinese search engine Market size reached 18.78 billion yuan, an increase of 70.2% per cent, and is expected to be stable in the next few years to maintain more than 40% of the development.

Sogou helps Enterprises win Olympic marketing

When most enterprises target search engine marketing platform, the market competition will be more intense. At present, Chinese search engine Baidu and Sogou almost occupy nearly 90% of the market share, and most netizens are accustomed to through the two search engines to search for Olympic Games related events, news and other information. How to meet the company's Olympic marketing needs, Sogou gives the "comprehensive three-dimensional marketing platform."

Although in the simple search engine market in the second seat, but Sogou will input method and browser and search engine linkage integration way, greatly enhance its overall marketing effect. "One industry personage pointed out, this kind of pattern also will help sogou smoothly from periphery flank Baidu."

Recently, Analysys International announced the first quarter of China's Internet corporate advertising revenue in the top 10 list, Sogou by virtue of the first quarter of 2012 revenue of 23 million U.S. dollars to top ten, and 184% of the growth in the TOP10 enterprise leader. Sogou from Sohu Split 2 years later that is among the ranks of TOP10 enterprises, thanks to the rapid growth of Internet advertising demand and Sogou multi-client integrated platform strength.

By virtue of Sogou input method, browser, search engine three products, Sogou can cover the entire Internet users throughout the Internet, so as to provide enterprise customers maximize the promotion of information display opportunities, but also fully meet the needs of precision marketing enterprises, for enterprises to save a lot of marketing costs. Data show that Sogou input method users have more than 300 million, the market penetration rate of 83.6%, Sogou browser user number exceeded 110 million, user coverage 26%; Sogou search has become the second largest local search engine, user coverage 180 million.

For the Enterprise Olympic Marketing, Sogou this stereoscopic, platform advantage is quite attractive. On the one hand, Sogou "Input Method-browser-search" a wide range of product matrix for enterprises to provide a variety of promotional forms, to the enterprise more optional space. On the other hand, this business model for Sogou search brings unique multiple entrances, more show advantages, so that maximize the effect of promotion, effectively increase the enterprise to show opportunities and users click opportunities for enterprises to bring hundreds of millions of user groups and unlimited business opportunities.

In addition to the existing resources on the basis of integration, at the beginning of 2012, Sogou "three rockets" strategy to upgrade to a more powerful, more comprehensive "three arrows Qi fa". The original "Three-stage rockets" will be the new strategy of the "First Arrow", the other two "arrows" are "exploration engine" and mobile internet. "Through the horizontal expansion of the business, Sogou marketing value will be further enhanced." "Sogou Marketing division general manager of thy billows full of confidence said."