The Illusion philosophy in Internet entrepreneurship

There were no postings for a few days. Today, I was chatting with a elder sister and accidentally mentioned the category of history and philosophy.

Every entrepreneur, through the choice of direction, looking for partners, and so on step-by-step toward their dreams near, especially in the TMT field, whether ever shouted a word: "Change the world." Another word: "Subversion of the world."

Change is a very special word, and his explanation is that things are not the same as they were.

Then we look back and find a lot of things that really seem to be different. For example, from letters, telephone to QQ.

SMS from mobile phone to micro-mail. It seems that the internet has really changed people's lives.

So we are talking about "subversion", the Meaning of subversion is: "To cause a strong impact on something change, so that the essence of things change", that is, than the subversion of a larger number.

And now the word subversion in the entrepreneurial circle, with more. So I'd like to say a few examples

Internet media, Weibo, QQ, and instant news (today's headlines) subvert traditional television media.

The iphone has upended the mobile phone sector.

Let us elaborate:

The first: Internet media, microblogging, QQ, instant News (today's headline) subversion of traditional TV media?

At its most primitive time, the media did not exist and his evolution was as follows:

The first step: whispering, excitedly mode. (Timeliness of information, worry about accuracy, low information dissemination ability)

The second step: the Village Horn Broadcast (the timeliness enhances, the accuracy enhances, the information dissemination ability is low)

Step three: Broadcasting station (medium of timeliness, high information accuracy and high information dissemination ability)

Fourth step: TV Broadcasting (medium of timeliness, high accuracy, high information communication ability)

Fifth Step: Network media (high timeliness, accuracy, medium, very high communication ability)

If we look at the fifth step in the first step, it is subversive, but it is only an optimization to see step fifth in the fourth step. So why do we think he's subverting the status quo? Because many of us jump from the third step to the fourth step, and then there is the fifth step.

If we ask a child after 00. The network media has produced the subversion or the change to the television media, everybody may try the result.

This illusion is caused by the illusion of consciousness, the so-called Soul imprint. So we make it easy to say the word subversion. So that subversion as a business and dream mantra.

Second: The iphone overturns the mobile phone field?

In fact, the iphone has no effect on the intrinsic nature of the phone itself, such as: "Can he not be bound by the signal?" Can he change people's use of mobile phone cards? Or do you know whose cell phone this is? "The principle of mobile phone design is as a communication device exists." Literally easy to understand, mobile phones = removable phones.

So why did the iphone succeed? From two words, "optimization"

When I was a child (grade 5-6), mobile phones were very common. Every student will have it. So we have to take a mobile phone, a game machine (not love learning, forgive me, do not imitate), in addition to take a MP3, once, we go to science and Technology Museum, spring outing, that will be the teacher before departure, let write a travel notes. As a result, it will be just remember to bring delicious food. Many students forget to bring pen and paper, Science and Technology museum those rankings, decisive pupils are not remember. At that time, a classmate, father from Taiwan to bring him back Dopod mobile phone, is a smart machine, which can record things. You can also take pictures. At that time, the need for pain point, is enough to reflect. As a result, the iphone will be "game consoles, phones, cameras, u disk, part of the computer functions, Walkman" packaged together. This enables an optimization of the number of items purchased from the user, plus an optimization from the interactive experience, including 1-key design, touch screen.

In a twinkling, I used to use the Nokia 2610 dozen Nokia Iron powder, also had to shake.

Or Zhangxiaolong said "only Jane does not break" is not to say that the use of the product steps and experience, but for the product is a logical change. Micro-letters have not been able to subvert who. But micro-letters optimize the process of dealing with existing things, such as texting, calling the experience, thus capturing half of the.

And this illusion is the illusion of product awareness, when you are immersed in it, you find that he is subversive, when you are on the sidelines combing the process, found that he is in step by step to optimize the treatment of traditional things. To change the way people think.

Third: Aggregated subdivision of the missing array

I have recently received a lot of BP, many entrepreneurs add my friends, email, discuss the project. This also explains (not I Gao B to ignore, I also did not manage hundreds of millions of, not to have tens of billions of B) really very busy. More than 11 a day to go home, home mail will always have hundreds of BP. I can only read 20 letters a day. Because I don't have a BP for 3 minutes. This is a disrespect to you. And every one of my BP will give advice and hints. So my 20-letter BP would take me a few hours, even to the morning of the next day. Familiar with my friends know. So. I'm so sorry.. And only accept the TMT industry's BP, other industries I talents, can not understand.

Okay, keep talking. That's crooked. I received a lot of BP, some people will mention the subdivision industry, subdivision. Then I'll say my opinion.

It's a big game, bro! Don't let people lead the nose. For instance. That was a very hot job for a while ago.

I happen to be in a group of recruiting CEOs. Inside are all the CEO recruitment, there are hunting the Internet that relatively tall, there are relatively developmental period. I counted the 7 headhunting industry, the traditional, whether you are micro-letter recruitment, web recruiting. App Recruitment. There are more than 30.

Let's give an example. I am an HR now, and I am very conscientious. The leader gave JD, and I'm going to send it. Because I'm not sure which channel the user is going through to get this information, like investing, try not to miss anyone.

Good. So first: non-headhunting positions. The 7 can be removed.

First of all: I'm going to start with a computer, an iphone, an Android device (some app recruiters don't have iOS side). Then I'll download a few apps. Post the recruitment information, then I go to a number of websites, post my information, then, back to the micro-letter, post my recruitment information, finally, a circle of friends forward.

OK, if I post 5 posts. Count app seconds to download. I need 1 hours.

Is this subdivision really good? What is the nature of the Internet? Optimize experience, streamline processes, experience efficiently, and spread quickly.

If I am an HR, I say, optimize X experience, simplify the wool process, high efficiency XX, the rapid dissemination is unknown.

There is a word in China called extremes.

Where there is a degree, in a highly aggregated situation, your subdivision will optimize the user's choice and experience.

In a highly fragmented environment, your aggregation will optimize user experience and usage.

Do not go with the stock speculation is to follow the story to copy. Suitable for their own, user-friendly entry point, is the best.

This is also an illusion. Do not know when you were young, parents said to you: "You look at xxx family children."

It's just someone else's kid. Not your child, the product is the founder's child. With your unique judgment gene, if your child doesn't look like you, it's a problem.

And this illusion, let me call it "other people's children illusion."

PS: Share a point of speech

It's not just the mess in the business. I can't tell you what's right. If I knew what was right, I would not invest in it, direct Nasdaq to the clock.

I can only share with my experience what is wrong. Avoid the wrong problem, maybe you can go right (but the probability of going wrong is still very large).

Do not listen to others coax you, entrepreneurship is a good thing. For example, people will understand

You've lived with your lover for years. So you are still in a closed prison, the wall TV 24 hours to play AV, you do not have a woman around. And put your hands on the strap. Let's stay like this for a while. You'll be successful someday. You will find that more than just your lover is coming back to you. A lot more beauty and treasure, but failed. Maybe you'll suffer for nothing. Entrepreneurial success of the opportunity only one-tenth, the real sense of escape, I believe that many readers do not know, have not met, so I do not know who you are. There is no need to harm you. When you decide to start a business, or just embark on the entrepreneurial path, ask yourself, have you really made up your mind?

When someone has been tied up for half a day to see this article, the man is resisting for a while. You don't get prostatitis in your dreams. (joking, the most crucial word for entrepreneurship is persistence and caution alone.) ）