The new upstart: the mistakes We Made

April 20, 2014, the IDG Capital and pioneering state jointly organized the IDG Campus Entrepreneurship competition launched a conference and the country's first station to preach at Tsinghua University. The campus entrepreneurship competition is facing all the undergraduate and graduate students, aiming at excavating the talented developers and technical geeks on campus. In the dialogue entrepreneurial new stage, Segmentfault founder Gao Yang, sang together founder Yinsan, Rui Bo Huitong founder Sun Yu, wonderful game CEO Xu, Elephant Condom founder Liu Kenan gathered to talk about the young entrepreneurial things. The following is a live record, without my review: Gao Yang: I have not done the host, also did not want to ask any questions, are young people, age is similar, we first briefly introduce ourselves. Xu: My name is Xu, is the 2000 Tsinghua alumni, in fact, I did not get the investment of IDG, but back to the time to get IDG investment. I was 30 years old, and I am a classmate. Liu Kenan: I am A, can not see not like, but actually really. We do elephant condoms, the site has been useful for our products? Not much. This shows that our market space is still very big. Sun Yu: We do the same level of Internet Protocol, there are a lot of new creative companies. Yinsan: Hello everyone, I am Yinsan, 92, we do is to sing, you can watch the ball play games, young people offline entertainment and so on. Gao Yang: The first question is: What is the opportunity for you to venture out? Why do you start a business in this field? Yinsan: I started my business in 2012 when I was an undergraduate. I went to the United States to read in high school, founded a company in the United States, is a distribution company. Later and a few students back to business, I feel the need to innovate something, I used to do the technology, but I am very fond of food, entertainment and sports, we feel that doing this thing more valuable. Gao Yang: You are doing all the KTV related things, we young people to go inside more entertainment, but KTV is how to operate but do not know. How long did it take you to get to know it? You've only been home for two years. Yinsan: At first I was in a competition, doing market research based on a case. I graduated from Nanjing Foreign Language School and communicated with some understanding of the industry and some competitions. Sun Yu: I think young people now want to start a business, especially in the Internet field, there is something, very simple. In the service and traditional industries, the rules of the game have been written, others are your boss, you are employees. So if you want to be your own boss, break the pattern, or dominate something, you have to go to areas where the industry has not yet been established, and Internet entrepreneurship is a very good way. Xu: My business is very simple, one into the university or every month to the home to live, and then began to do tutoring, and then began to study technology, very simple, the goal is not to ask for money at home. Before I was doing overseas market, I have just returned home to do the brand. I have been in business for 14 years and IThe feeling is, in fact, most of the entrepreneurs are the same intelligence, the most important thing is to choose the right direction, we must choose the right direction, as long as the focus will be successful. Liu Kenan: I and my college students to start a business, I was a, we actually do not want to start a business, is to make a product around the people can use. We do very simple, is the traditional consumer goods, we use the Internet method to do consumer goods, to do a lot of things. Just now surveyed, a lot of people are not using elephants, I hope you understand our products. We can help you find your girlfriend first and then experience our products. Gao Yang: Next ask a few questions. In fact, people are very curious, often asked, like carving ye, entrepreneurship to a certain stage on the free and easy, the mind is also freed, but I feel that the beginning of the start-up is actually very difficult stage, some people may work and life of the comparison open, entrepreneurial process in your life and work is how to divide? I am not divided so clear, my business is a kind of life state. In addition to this problem, we look at the people who are starting a business every day? Like myself, now may be about 50% of the time to put the direction of the company's products, 20% put on the team building above, 30% is to deal with my own things, the day up relatively late, brush the news to see what we are doing, the evening is basically learning state. I do, so I want to see how your work and life are divided. I feel like I'm in sub health. Liu Kenan: No doubt, I use the company's products most of the time. This is a joke, I 50% of the time is to do products, and user exchanges, in fact, and users to make friends, the remaining 50% is to find entrepreneurial partners. This part of the work all the way down very good, including the original millet colleagues. Xu: I work in the state of the computer every day, my life is entrepreneurship. Sun Yu: My personal feeling is, open the eyes began to deal with the company, I am a workaholic, I feel that I am more suitable for entrepreneurship, but also willing to do all kinds of things, I feel this state of life itself is also more suitable for entrepreneurship, many adapted to the nine-to-five life, not suitable for this kind of work. Yinsan: I'll find someone and talk to someone. I often go to the gym to play ball and exercise. I think a CEO's body will definitely affect the company's development. On-site question: I particularly admire you so young, there is this entrepreneurial spirit. Just Yinsan said that a market research began, but found that the market research is not used, what do you do the market research? I do user research, I think market research must be useful. Yinsan: I was doing a videophone market survey abroad. Our investigation is only for a pioneering efforts, it is important to feel that entrepreneurship to explore in the process. Q: But after making the product, the core competitiveness of the product actually pours back or is the basic demand of the user, right? Yinsan: that makes sense. What I said just now mainly refers to the initial stage of entrepreneurship. Q: I want to ask Liu Kenan, when you describe your company's productsHou, say that you are imitating the previous company's product ideas or models, your experience in the millet company to your business impact? If you give young people a choice, do you start your own business or go to a big company? In addition, whether the elephant condom is your first entrepreneurial idea, or before deciding to do this product, whether there are other products to do, what is the goal of condoms? Liu Kenan: Answer the second question first. We want to make the elephant a long-term brand, we started to see "positioning" the book, and then do the positioning. We want to be a young man's product. When I was a senior, internship in the Internet company, and then went to millet, I was a better opportunity to exercise, the first is the network accumulation, I think in the Chinese pulse is still very important, no matter how much you have the ability, networking is very important, and later to get a lot of help. I have a better chance in the millet, is to be able to contact VC, which VC come I know, so the financing of this piece later are relatively smooth. This is a good experience for large companies. Gao Yang: I also want to listen to other views, young people graduated from college, is the choice to start their own business or directly to the big companies to learn? Xu: When we graduated from college, there are studying, have to find work, have read research, I think whether it is to start a business or find a job, the answer is the same, I feel very good, sometimes youth is difficult to find, so cherish their good time, enjoy their life. After graduation, whether looking for work or entrepreneurship, are not the same as in school, so cherish their college life. Sun Yu: We are just from the campus out, has not made money, but also in the most exuberant desire to make money, can not and Xu such a Gaofu. I think that entrepreneurship depends on whether they are entrepreneurial personality, it depends on their suitability is not suitable for entrepreneurship itself. In fact, I also internship in large companies, very painful, you will have to suppress the impulse to start a business, because you have a lot of ideas, this impulse makes you have to start a business. So join an entrepreneurial company, or have an idea, don't be fooled by external illusion. I am a graduate of Peking University, Peking University and Tsinghua students always have the curse on the head, there is a halo, think not in the constant ordinary to degenerate into mediocrity, so basically, Peking University, Tsinghua University and the United States students at the beginning of the training to enter the top enterprises are proud, they think is able to maintain this halo, to the community and parents an account. But in fact, you don't have to tell anyone. When we first started our business, the investors asked nothing more. They ask: Have you worked in a big company? We haven't done anything realistic, but a lot of companies don't really care. Gao Yang: You should be able to see this problem, there are actually many different answers. I feel that a lot of problems are caused by the big environment, including your business environment, at least I five or six years to toss over, summed up a few things. One is that I sometimes don't know what I can do, but sometimes I stick to it when I'm firm. and toRecognize that there is a big problem in the country, whether we are a senior or other predecessors, is that China's society is not compatible with failure, but in fact, failure is very normal things.