The number of users on the first day from 0 to 10000 entrepreneurs to share promotional experience

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Tencent Science and Technology (acquistion) Beijing time January 15 news, according to foreign media reports, after the huge success of Facebook, many start-ups also began to adopt similar user acquisition strategy (users strategy). A few days ago, a young entrepreneur wrote, and recorded the number of users of their own web site overnight relaxed process. The following is the full text of the article:

Many startups want to choose to rely on the growth of the number of users to achieve success. The boom is largely rooted in Facebook's huge success--and many start-ups follow Facebook's footsteps.

However, such a model can only be successful if it obtains great traction at the outset. In my second start-up, for example, this site aims at a very niche market-helping high school students enroll in college.

We decided to adopt a user growth strategy, and overnight our number of users increased from 0 to 10000. In fact, things are going really well and crazy, our servers crash and feed back to the pupae, and then we just release the beta.

How does this explosion happen? Our success has no magic, nor is it from luck or pious prayers. Before we rolled out, my team and I were making a serious strategy.

Determination of the affected person

We are not planning to contact our students personally, but we are looking for a credible, authoritative "influence" that will help us communicate to one by one groups of people.

For us, high school teachers, counselors, principals are ideal candidates for influence. A few months before the release, we became aware of these and began to touch each other.

But soon we found that the facts were not optimistic-they would not convey the message to us, so we moved on to the next group of people. We contacted a television station that was popular on high school campuses by broadcasting short, witty video news.

We managed to get in touch with them and they immediately fell in love with our ideas. This TV station lets us prepare a two or three minute long short film, and publish this video after the website is released. As we were prepared to do this 2 months ago, we had plenty of time to plan successfully and execute marketing plans.

Later, the film was aired, and we got over 10,000 users overnight. And the site is getting crazy, and we've even been voted the "Next Big Thing" by students for First Channel News (Channel one). It is important to find those who can convey powerful messages to the target audience.

Focus on early access

Social media is a great platform to promote a new start-up, as it is for those that have not yet been released. Companies can take advantage of social media, share start-ups ' own perspectives, and attract visitors to become the first crab-eating people.

We created a page where visitors only had to enter their email address to get the message on the day we launched. Through social media campaigns and visitors to each other, more than 2000 users have left their email addresses for us.

On the day of the website release, we sent over 2000 emails to inform. Although some of these visitors did not visit our website, most of them were logged in and viewed.

Before you publish, find a creative way to get people to know and focus on your startup announcements. You need to collect important information, including e-mail addresses or phone numbers, so that you can easily post messages.

Create a social sharing chain

A few days before the release, we were ready for a social-sharing chain. I asked a lot of people in my own circle to help--let them share a message I wrote and forward it via Weibo or status.

Not only that, I also ask each friend, and then ask a friend of their own to do the same thing. In this way, we create a social sharing chain through our own circle.

From the launch date of large-scale promotion, insurance estimates, within a 10-mile radius, 50% of high school students know our site. And thankfully, we didn't do too much work, but we got a lot of clout.

For the next few weeks, everyone in the school was talking about our website and consulting me. Once a social-shared chain is established, people cannot evade your message. They see it and click on it, and sometimes just want to know what's going on.

Don't ignore the power of news

The news media can help you bring the story to thousands of people. Before the release, we prepared the media release to share some exciting news.

We use the headline "Young entrepreneurs set up start-ups to predict university admissions" in various media. We contacted educational newspapers, as well as business enthusiasts. Although such marketing is not targeted, but also for our product promotion has brought a positive impact.

People see these articles and share them with counselors or high school students and tell them to try. We have also gained a good reputation and we have been very successful in this regard.

Conclusion

It is not easy to build a start-up based on the user-acquired model. The site is free, and the features are noticeable, and that doesn't mean you can sit with millions of users. You also need a lot of planning, hard work to create a successful start-up.