The orientation and cut-in point of network Entrepreneurship

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China's network entrepreneurship is a prominent feature is like to follow the wind, the main vane is to see the United States recently what the site compared to fire, who imitate the fire, I am not saying that imitation is not good, after all, we start late, the entire network industry maturity is also inferior to others, imitation is a relatively small But the imitation of too many people, is not a good thing, so much human and financial resources spent in the same field, and finally survived the few, this not only caused a lot of waste, but also let us always lag behind people. There is only one way to break out of this present image, which is to find a suitable entrepreneurial position according to one's own conditions or desires. For how to find a business location, I have said before, I have not seen friends can find a look (interest is the spirit of entrepreneurship, their own resources and entrepreneurial direction, entrepreneurship, how to find local advantage resources), here I would like to talk about positioning after the "point of entry" problem.

Personally, I always believe that positioning is easy to find. Because of real life, people through the analysis of their own conditions, personal preferences and the advantages of local resources and so on, will be relatively easy to find an entrepreneurial direction, but, in the face of this established entrepreneurial field, should start from there? It's like you have an attractive big cake in front of you, but you don't know where the first knife should be cut, Because entrepreneurship is not like cutting the cake so arbitrary, you have to ensure that the knife cut down, you can eat a piece, the next knife should go to that cut, more important is your hands to always be able to hold the knife, later came the cake of the people, give them, give them how much is up to you. All of these factors must be in your first knife to think about, or you will probably eat less cakes, and finally even knives are taken away, for it was made a wedding dress.

If this cake had already been eaten, you as a successor want to take a piece or want to grab over when the distribution, then your this point of entry is also very important, if not well, have been with people behind the butt to eat cake crumbs, or be excluded, only to find the right, can come from the new. You say is impossible, this example is many, like Baidu, Taobao, when, are in the face of formidable opponents and come from behind. Especially in the network world, this may be very common, because the biggest feature of the internet is that changes too fast, if you can not adapt to the speed of change, you will be followed by the hungry wolf to see your soft rib, quick shot after you take down, or eat you, or crowd you. The law of the jungle is the rule of nature, but there is a law in the network, that is the speed of the speed of the beat slow, where the speed of speaking in addition to the speed you find food, it is more important that you change in the environment can quickly change yourself, to cater to this change, but also with competitors always pull a certain distance, It's hard for them to get close to you. Distance means survival, which is one of the natural and network realms.

So how to find this seemingly simplest, is actually the most difficult point of entry? There are two things first: one is to develop a new field, the other is to follow the market.

Develop new areas

I. Understanding the old field.

Although it is a new field, most of them are found in the old field. You have to believe that it is hard to find an absolute new field in the air, unless it is like the changes in the human way of life, such as the steam machine, the Internet, but these are also based on a lot of previous research on the basis of a qualitative breakthrough. So we should not waste time on those who are out of the illusion of reality, the eyes moved to your side, every day you touch the people and things, careful observation, careful analysis, from which others overlooked opportunities.

Second, deep thinking.

When you think you've found a new field, you need to think about it in depth and analyze your judgment. This requires the use of your knowledge, experience and understanding of the Internet to make a comprehensive judgment, this can be a long process, and as you get to know and think about it, there are likely to be changes, such as finding the original idea to be wrong, but discovering new areas and then thinking again. Keep in mind that when you think deeply about something, you get more opportunities than others. Because people's attention is limited and undisciplined in daily life, it is only when you concentrate on observing that you are likely to discover the opportunities that others have missed.

Third, understand the big environment.

We Chinese often say that the weather, geography, people and, and the timing is placed in the first place, can be seen how important. Climate, can be understood as "large environment" or "the trend of the big environment." For startups, it's if we find a good new area and we're in a very advantageous position. In the area of the network, the traditional geographical area has been greatly reduced, more refers to have some favorable factors, and in this field in a dominant position. , plus a good team (people and), but if with the trend of the big environment (weather) is not, it is difficult to achieve success. There are too many similar examples, the most typical of you like Yahoo is starting from the search, but because at that time the network boundary content is too small, so it can only adapt to this environment and do content-oriented portal, the result was successful. But then the environment changed, the network is more and more content, people need to find their own needs in the mass of content, so another to adapt to the big environment of the company turned out, it is the search giant Google, do not know the future of the environmental changes will also give birth to what kind of company.

To find the key points with their own factors.

Looking for a good field, coupled with the trend of the larger environment, you need to take into account your own factors. It is possible that you are looking for the field market is too large, to your present ability and it is difficult to do all the big, then you should think about where to start. If your advantage in technology, that is to technology as a breakthrough point, the technology to the extreme, so that the latter is very difficult to surpass you in a short time, such as Google, Baidu. If your advantage in content, the content is very rich, while cultivating a group of loyal fans, such as Taobao, watercress. Here are just a few typical examples, the specific operation of each site according to their own characteristics, specific analysis, there may be very small and trivial, but these constitute your future success factors.

Market follow-up

I. Understanding the current situation in this area

As we have said before, the environment is constantly changing, especially in the network, which is faster and more unpredictable. So it gives us a lot of opportunities, such as Taobao before doing Consumer-to-consumer, ebay, ebay and other sites have already been done, but still let Taobao find the opportunities arising from the change, and eventually become the new leader of the site. So if you want to get into an existing field, you should first understand the current situation in the field. See what kind of website, their situation is how, the overall situation is how, these are best to write a piece of writing, later in the analysis will be used.

Second, analyze the future development trend.

Once you have a better understanding of the field, you can make a future analysis of it through the understanding of the Internet and the impact of the environment on the field. If the result of the analysis is that although someone is doing it, there is still a lot of room for development, but if the outlook is not clear, it is likely that people overestimate its development space, or more advanced, too many future variables, is likely to be replaced by other things, then you should be cautious. Such examples are not uncommon, you like the first two years of the scenery of the electronic magazine, classified information site, the current video site.

Third, in-depth analysis of market leaders.

As a leader, there must be a factor in its success, and you have to analyze it in depth. The best way is to be his user, each function is used several times, and then write down the experience, from the domain name, art, layout, positioning, pointcuts, target users are those, the rationality and applicability of each function, user viscosity and evaluation, IP and PV trends ... Write as much as you can think of.

Iv. find their deficiencies as a point of entry.

After the data of those market leaders is sorted out, put in a contrast, discussion, good place to fully absorb, the key is to find their shortcomings, or overlooked aspects, serious analysis, find solutions. Because in the fast-changing network world, to long lead is very difficult one thing, it is inevitable that there will be some do not good places, the reason may be congenitally deficient, may also be acquired environment changes, and their own did not do the corresponding adjustment, or adjustment is not in place, so become their own soft rib. Market followers to go beyond the market leader, you have to do everything possible to find these deficiencies, and as their own entry point, combined with existing success factors, then you will have the possibility of success.