The suggestion to the electric business enterprise child Shoes: Remember "three and a low"

Now "grassroots" electric business to choose what category is more appropriate? Although the market is big, but over the Red Sea, 10 do nine and a half losses. Fresh category Although new, but the market is too small, and the competition is still not small, a variety of warehouse placement problems. The Red Sea is not good to do, blue sea and do not good. Want electricity business to start a fortune, really hard!

However, the electric business enterprise is not no way to go, want to do a good category choice, do "Three and a low" must be no problem. Plan to start the electric business of children's shoes, especially the intention to Taobao Day Cat entrepreneurship, the proposal to share the understanding of repeated learning.

Gao Ke Unit Price

October 2010, Dangdang Landing NYSE, Beijing East take the opportunity to do book speculation, and Dangdang big dozen price war. At that time, Beijing-East gross profit margin of about 5.5%, and Dangdang's gross profit margin is 22.5%. A loss of the Jing Dong, a user size order is far less than when the Beijing-east, and a financial strength is not as good as Dangdang's Jingdong (May 2011 to have a huge financing), this is not the end of the Jing-dong! Yes, at least that's what Guoqing's speech was about. The result is the Beijing-East Book First World War Fame, is later many electric quotient expands the book category the only successful one.

Of course, East Elder brother is not important to talk about the book War! Although the Beijing-East gross profit margin is much lower, it does not mean that earning power is lower than that. At that time, the price of Beijing-East passenger in 800 yuan, and Dangdang's customer unit price less than 90 yuan. If the gross margin is calculated, the former is 44 yuan and the latter is less than 20 yuan per order. And if you are using ordinary third party logistics, a mobile phone order and three books combined orders, distribution costs are the same. Of course, the Beijing-East self-built distribution, the cost will be more expensive, but also within 20 yuan. Cut off the distribution costs, Jingdong every single profit or higher than Dangdang. If it is not the Beijing-east increase in market logistics technology, such as investment, positive expansion, that time to make money. Dangdang seems to be very high profit margins, but the customer unit price is low, even if there is a good gross profit margin, but this profitability is very weak, especially after the post-war period, a year after the gross profit margin fell to more than 10% a little, the loss of a mess, the stock price is also in the bottom of

In the 2010, Tencent in many of the Xun network, that is, the network itself is a cash flow is very healthy, but also make money for the electricity business. 2006 500,000 Capital started, four founders spent four years to do more than 500 million, the middle of no venture capital. Rapid growth and make money, is 3C communications products, inventory turnover speed, customer unit price is high, the gross profit margin is low, but still can make money.

Gao Mao profit margin

Remember two years ago, in the footwear category price and the war of words, Lok Tao Net founder Bi Sheng said that the business is a scam, because it is impossible to make money. Then Mr. Bi Sheng to the Lok Amoy network as a model analysis, why is the use of consumer electronics business fraud. Amoy's gross profit margin of 30%, has been very high, but compared to the cost of the fundamental imbalance. The warehouse with the cost of 11%, return cost 2%, operating costs 9%, packaging costs 1%, but also the most lethal marketing costs 30%, to the end is-22%.

It was said that this is the adoption of business and not Taobao cat shop sellers, first of all, the technical fee is gone, and his wife, so the labor costs are not, five insurance a gold what is also not to use their own rental, rent is not, wrapped in plastic nylon. Of course, this level of grassroots entrepreneurs, it is true that many of the explicit costs have disappeared, but the actual still exists.

Taobao entrepreneurs slightly standardized, a little bigger, the cost will have. Sellers and regardless of size, will face the same problem of high marketing costs. It is also because the regular diamond show through the through-train advertising is too expensive, so many sellers turned to the brush list, whether it is big sellers big brand, or grassroots entrepreneurs. The cost is so high, if not enough gross margin support, don't say product research and development innovation, even maintain normal operation is a problem!

Sell things, really don't be too cheap, give yourself enough profit space!

Gao Purchase Rate

The low frequency buys the user, basically does not have what user viscosity, many times are one-time. So everyone electricity, including some electronic products, are very few do their own official website. Millet is the first to run out, but still have to increase the product line, enhance the user brand viscosity.

In turn, the growth of fast, and get large financing Taobao sellers, a few investors particularly optimistic, but also maintain a high growth rate of the seller is three squirrels. Because I know a lot of take the venture capital Amoy brand, already less than the past scenery. Snack this thing, especially good this mouth, the user viscosity is very high, every week to buy once.

One thing happened in 2013 years, when East brother was still in Tencent. In a few months, the ultra category of the main 1th stores of communications products sales instead of 3C Communications started the Xun network, from the whole channel price comparison, Xun net is almost the cheapest, and shop 1th is the most expensive to sell. Many people may find it hard to understand how this is going to be! The simple explanation is a high-frequency low frequency business, shop 1th through the business Super category established and users close trust, many users in shop 1th almost every week there are shopping. And Xun net users, two or three months once is good. Shop number 1th is also larger than the Xun network, many users do not know the Xun net, accustomed to shop 1th on the natural order. This is why later, the day cat stickers money to do the cat Ultra, but also dug a number 1th stores very many of the core executives.

Low Update frequency

Although fashion women do not do high customer price, at least to achieve high gross profit margin, Gao purchase rate. But this category is also Taobao cat inside the most difficult to do a category, especially their own want to do a tone of the brand. Why is it so hard to be a fashion lady? Since it is fashionable, then one months will be two times new is at least. What is the fashion, what is the user like, it is difficult to grasp, very hard! Designed, to the third party factory production, small orders do not meet, orders large inventory. Good sell, replenishment slow replenishment difficult. It's not good to sell, but to be crushed by stock. Build their own factories, inventory is less, replenishment is easy, but factory management and fashion design is not the same thing, even if it is less than a button, a zipper, the entire production line has to stop waiting for accessories in place. It is difficult to do clothes, it is difficult to do women's clothing, it is difficult to fashion. A women's clothing sellers, adhere to 5 years later, decided not to do fashion women, to do in high-end sportswear, did a few months, has been months over 1 million. Sportswear, there are some basic styles, so he no longer worry about what the design, inventory, and more comfortable days, but also have more time to think about life and health!

If you sum up a little, there are three to four elements of this product will find luxury, high-end liquor, tobacco, energy, drugs. Such enterprises, is really sitting down to sleep also make money! How do you choose a business start-up? Most of the founders of the inertia of thinking, is still a cheap explosion, brush single burn advertising go!