The three principles of mobile Internet entrepreneurship: Working with Giants is too poor to start a business

The May 5 opening of the Global mobile Internet conference ignited the early summer of Beijing, although the internet bosses collective tacit understanding of the absence, but the enthusiasm of grassroots entrepreneurs is still rising. The crowd is ferocious, the participants in more than 10 venues and booths in the reciprocating shuttle, to capture the motto of beneficial entrepreneurship, the start-up exhibitors in less than a meter booth in the tireless introduction of their products and programs, the scene flourished and restless. Perhaps the next billions of-dollar company is among them; perhaps they will be merged with Tencent, Ali and Baidu next month, and perhaps inadvertently, a new market and opportunity will be discovered by these small players. There is also the power of capital in the flow of people, the sense of smell keen to seek investment opportunities, compared to the PC era of the internet boom, mobile internet segmentation opportunities. The wave of entrepreneurship, called the mobile Internet, is too attractive, and despite the number of participants but the few who are lucky, despite the pitfalls and endless opportunities, it is like a boiling Red sea, attracting a batch of entrepreneurs. Unlike the 2010 wave of entrepreneurship, there are three major rules to be warned. Rule one: Grasping the integration, grasping the subdivision, good and the giant cooperation capital is very hot. If you have a dream, someone will bet on you. "PICOOC Company founder Zhang is sure this is a good time to start a business." Zhang used to be the first batch of Nuggets mobile internet entrepreneurs, in 2009, he had participated in the launch of mobile application development training institutions Bo see Evans, four years later, after the sale of the Bo after he started his business, this is smart hardware. Four years ago, mobile applications have not been new things, four years later, mobile Internet is the intelligent hardware, internet finance, O2O the basic carrier. For the change in mobile Internet, four years is already a long period of comparison, such as Tencent Vice President Ma Mins said the mobile Internet update cycle has been shortened to six months, now and half a year ago already completely different. In the second half of last year, Tencent technology observation, because the Internet giant control of huge flow and access, new users to obtain higher costs, based on financial investors difficult to finance, start-up companies are difficult to develop independently, the birth of a combination of strategic investment and mergers and acquisitions. The argument that entrepreneurship is dead has spread among mobile internet entrepreneurs. Six months later, no matter the top of the large internet companies, or grassroots entrepreneurs, do not want to deny that this is a good time to start a business. Users have more time to surf the internet, the need to access the scene spawned a lot of vertical demand. A small point, you can achieve a product. "QQ Browser product Senior director Ye Jun feeling way. The opportunity is many, the cow is many people ", said this time, the flight housekeeper CEO Wang to the General Assembly stage to look, on the stage, the populace reviews, the easy Amoy food is discussing the O2O collision. Cross-border, integration and O2O ", Wang gives three key words of opportunity. He agreed with the car-sharing platform CEO Xia Jun Speech said: No traditional enterprise only traditional thinking. Many times the good Credit network CEO Li Mingshun that the mobile Internet in addition to bringing more diversity and personalization, but also bring crazyMerger。 For small companies, it is important to find a breakdown of the differences and to do a deeper service in the segmentation area. The competitive environment has also changed. Ten years ago, as an entrepreneur, you have to kill a way out, when big companies in addition to copy you, even buy are unwilling to buy. Big companies are increasingly willing to spend money today. "UC excellent view chairman Yu said. As a big company executive, MA Zhe also admits that with the development of the mobile Internet industry, the speed of traditional industries and the Internet has become more and more rapid, as the internet giant from the investment business gradually into the business ecology, open capacity, connect everything, which actually nurtured a considerable amount of resources for entrepreneurs. Rule two: Threshold change keng Less must increase the advantage of the early 2013 I have a summary, is the big opportunity to become smaller, small opportunities become bigger. The difficulty of being able to break through the blockade of a large company and achieve a great cause is only getting higher. "Yu said. There are many opportunities, but not easy to make. Wang Jiang said the other side of the coin. In his view, entrepreneurship is now more competitive than ever before, and entrepreneurs are doing it, and the Giants are laying out. Zhang He founder of the Alliance also has a similar view, he recalls, 2000, a start-up company as long as the stick down, as long as the investment, the basic can be independent development, or even to be listed or more large-scale, now mobile internet companies grow more and more difficult. Holding your thighs is a choice that more and more companies have to make. When it's almost time to grow up, the Giants reap it. "Even compared to the 2011 and 2012, the new applications of tens of millions of of users like singing, MO and ink weather are not common," he said. The previous two years the market blank more, now the pit is occupied. "Zhang He said. The giant's mobile internet ecosystem is not safe. At the end of April, UC at the same time launched a salute to Baidu Mobile search God Horse ", in the UC browser's default search modified into a god horse, Baidu immediately made a confrontation reaction." Baidu has been a diversion volume even to discuss the merger of the allies overnight began a fuss. After being thought of Tencent's access to mobile internet tickets, Ma Mins admits that Tencent has not gained more security because the industry has a new update every six months. Big companies will increasingly take advantage of their weight gain. Yu made such judgments. Rule three: too poor to venture too short-sighted people do not put aside all the industry and opportunities, entrepreneurship at any time will not be late. "Ma Mins said. An interesting phenomenon is that in the mobile internet industry, more than two times entrepreneurs. One reason, as Yu says, is that big internet companies have bought a lot of companies in the past year or two, helping many entrepreneurs complete their first wealth accumulation, and can foresee that China could have its next entrepreneurial peak two years ago. A lot of people get the money and when they do, they may start a new business. This is a mature cycle. However, there are many differences between two startups and first-time entrepreneurship. Zhang recently very distressed, find it very difficult, especially to recruit people like the past is difficult, feeling a lot of people very frivolous, very short-sighted. Entrepreneurship mustis a nobleman, too poor certainly cannot create the industry, because he even does not have the food and clothing to solve. In addition to the material Foundation, the spirit is a noble you can go to entrepreneurship, so may endure a lot of inferior and wronged. "Zhang this feeling from two of startups, in the early days of entrepreneurship, 3 million or 4 million financing a few months to spend, when the return in where to see, there are many unknowns." Make smart hardware like escape ". Travel CEO Chen Mingjie also has a similar aristocratic saying, "entrepreneurship itself is indeed a very risky thing, the breadwinner does not recommend entrepreneurship." Because the entrepreneurial 99% will not have any particularly brilliant results.