The three thinking traps of internet entrepreneur in traditional background

Recently, with a number of traditional industry background entrepreneurs to communicate. These include the owner who makes baking O2O, the industry expert who makes the fund mobile Internet project, and the medical equipment owner who is ready to do the internet for maternal and infant medical care. These friends have made great achievements in the traditional industry and have a keen eye on the impact of the Internet on traditional industries, so they want to do industry-related Internet projects based on their own understanding of the industry. However, in the process of communicating with them, I found that these traditional industry background entrepreneurs, to find partners face a lot of problems. After in-depth communication, I found that these friends have some common thinking patterns, and these modes of thinking let them in the process of looking for partners, encounter a lot of problems. In particular, the following: a strong and unequal mentality from the traditional industry to the internet, these friends, often in the traditional industry to do the wind, and is a group of active thinking, can be said in the industry in the absolute number of leading people. Because of this, in the communication with them, can obviously feel their strength. In communication, you can feel their full self-confidence, including the definition of the profit model, product thinking, Operation control. They like to say I ". The bosses of these traditional industries are extremely confident in their experience, stressing that the first project will make money "and I think O2O will do it." For the internet, they are more of a tool. But, in the eyes of the internet, they have done well, but they do not prove that they are playing around in the Internet circle. Especially for technical partners, even counterproductive, that they are nothing more than a group of rich soil bosses. Some of the bosses in the traditional industry are looking for partners when they say I'm looking for partners, but deep down I think that if I can afford it, I can recruit the best technology, the best products. Second, the integration of offline resources is the core competitive advantage I met these traditional industries to turn to the Internet business friends, found that they have one thing in common: that offline resources is my advantage, I can integrate a variety of resources is my victory weapon. Moreover, they think, do the internet is to integrate more offline resources, all can provide services on the site, so as to reflect their own advantages. For example, baking O2O is to open a few online experience stores, and then provide a wide range of products. Maternal and child care is to integrate all the services available to pregnant women into the line. At the same time, I also found that these founders like to talk about their ability to influence the user as a weight. But in fact they have the user is only cold start user ", this and the Internet users are not the same thing, confused is they often make a mistake." That is, although you can use the original resources to bring the first batch of users, but later the user's acquisition method does not think well. They are optimistic that the Internet is the service I can provide, all on the Internet, natural users will come in droves. To the thinking of these traditional industries, I use an easy way to verify this thinking error:This is true, the group can provide a lot of services, but in fact we have never heard of a group of web portals do well. Third, do not realize that there is a product gap between technical partners and the traditional industry entrepreneurs find partners, like to find technical partners, but also to find the most cattle technology. In their minds, as long as I have ideas, technical partners can become products, and through the code to achieve. But in fact, unless a technical partner has a very strong business abstraction, most technical partners have no way of directly docking just to describe the requirements. In the middle need someone to do the role of products, generally speaking, either the founder has a strong product capabilities, or technical partners have strong product capabilities. and the traditional industry background entrepreneurs, their knowledge of Internet products is often very shallow, can only see some appearances. I often encountered a sentence is: I want to do and your edge to create a pie is very similar! "Perhaps in their eyes, as long as they can communicate, should be similar." Talking about these questions, I also correspond to give a response to the suggestion: first, the attitude of equal treatment of the practitioners in the Internet in fact, the mentality is also very arrogant, to persuade cooperation, we must have equal attitude to people, the traditional industry background entrepreneurs to recognize the lack of this, so we have to compensate each other, become partners necessary. For the traditional industry to provide capital, resources, industry experience, these are the necessary to obtain the leadership, but in the implementation of the Internet, technology, products, design each are professional knowledge, their status is equal. The need to treat people equally is from the heart, not in the mouth. To admit their own shortcomings in order to find a partner mentality. Second, from the industry resources to extract a pain point, do subversive innovation the value of the Internet is not to reduce operating costs, because the cost of building a team and operation is very high, and the Internet advertising access to the user's cost is very expensive. Therefore, the integration of offline resources, plus an Internet skin is not an Internet startup. The greatest value of the Internet is to be able to cause users interested in large-scale dissemination of information, so as to reduce promotional costs, access to users. My advice to these friends is: look for the industry resources they have, choose one, and then turn the service into subversive, such as selling cakes, you can make a five-story cake, and then into a very low value, forming a user snapped up, become worth spreading events. And for the mother and child mobile internet, pregnant women can be the Doctor counseling to become part of the free, and then rapid formation of transmission, gathered a large number of target groups. Third, the first to find Internet products experience partners (or consultants) of traditional industry background of entrepreneurs, or their own in-depth research products, gradually turn themselves into a product experts, or you need to find a senior product, or have the ability to have a product consultant. An entrepreneur said: the traditional industry bosses do internet entrepreneurship, must choose a truly internet-literate person, and fully trust him. Of course, the premise is not to be cheated. ”