Those around Airbnb to solve the short rent service pain point of the start-up company

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Foreign media recently published an article said, as the emerging share of the economy, the United States short-term rental website Airbnb is quite popular, but its services also exist in such a way to bring users the pain point of great inconvenience. Fortunately, entrepreneurs seized on the opportunity to provide service support around Airbnb, such as providing the landlord with key transfer and cleaning service proprly, helping to screen the tenant and provide customer support Keycafe.

The following are the main contents of the article:

Landy Engler (Randy Engler) faced a difficult problem. As early as 2012, too many people wanted to rent his apartment in the West Village of New York. He had just quit his tech company executive job and had to relax with his wife for a long holiday, but instead, he had to rush to the service to rent his apartment by Airbnb--booking a home cleaning service at the last minute before leaving, The local Starbucks coffee maker was also persuaded to hand over the apartment keys to the tenant who arrived later.

This is a painful experience, but it inspires an entrepreneurial idea. April 2013, Engel-oriented through Airbnb, HomeAway and other sites to rent the people launched the property management company. Proprly mainly provides key transfer and cleaning services for the landlord to remove these troublesome matters. In the first year of its existence, Proprly's orders reached thousands of per cent in the New York local market, with revenues averaging 40% a month. Today, Proprly is preparing to enter San Francisco this summer and then land in the Paris market in the autumn.

In fact, not only Engler wants to get rich by offering new services around Airbnb. The start-up company, which is only six months old, is dedicated to dealing with other issues-guesty your requirements, and providing help with customer support. Another two start-up companies, Keycafe (from Vancouver, 9 months) and hoard (from Berlin, still in trial operation), also want to help Airbnb landlords transfer keys to their tenants, whose goal is to expand outside the country and into the U.S. market.

At the same time, Airbnb is also discussing the introduction of its own clean and key transfer services program. Airbnb service support startups the newly formed ecosystem can withstand Airbnb competition is still unknown, but at present, the whole experience of the promotion Airbnb also has great business opportunities.

"Raising the threshold of competition"

Engler hopes that, while simplifying the entire process for Airbnb landlords, he can also help push services to a new customer. He was aiming at "the whole middle market that never used Airbnb", and people like his parents "think it's strange to live in someone else's house and who's on someone else's sheet." Companies like Proprly can improve the attractiveness of their services by "raising the threshold of competition".

As far as proprly is concerned, the measures to raise the threshold include allowing the person to meet the tenant day and night, handing over the key to the house, helping with the baggage, or even arranging flowers, champagne or handwritten notes in the house, as required by the landlord. At the same time, the company specializes in providing training to cooperative cleaners to guide them in preparing Airbnb for their tenants in a way that is different from cleaning up ordinary houses. It tries to clean up the bed in accordance with the standards of the hotel, put on neat sheets and, if the landlord allows it, place mint on the side of the pillow. Engler pointed out that the company also wants to speed up the flow of the house, because the resort to the use of apartments is far lower than the occupants (they often come late, do not stay in the house all day), and it is not clear when the next order will appear.

Engler says Proprly's cleaning costs are 30% to 40% higher than normal cleaning services. Some landlords will pay tips, he explains, because better cleaning and rapid turnover have improved their Airbnb and their earnings.

At your service

Amiad Soto (Amiad Soto), from Israel, and his brother Kirby tried to run similar services, but unsuccessfully. The former is an amateur pilot and the latter is a software engineer. They later joined their Airbnb support business to join the prestigious incubator Y Combinator project, eventually renaming a new service. Their start-up company Guesty currently deals mainly with customer screening and support work. The landlord can set their preferences and available time through the Guesty website interface, and then Guesty will filter the customer and provide the tenant with a safe password, answer their questions, and help the landlord contact the cleaning service.

Amiad said the idea arose when he had to walk away from the Airbnb tenant's mail while vacationing on a Spanish beach. Since its launch in mid-January this year-for any English-speaking landlord-the start-up company has accumulated more than 600 users. This time, Soto believes, he did not choose the right way to start a business-adding a trend that would change the market.

Translator: Lebang

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