Three characteristics of sports O2O Entrepreneurship: community, interest and tools

From catering to medical, home improvement, online education, 2014 years of traditional industry, the Internet transformation has been in full swing, a number of entrepreneurs also stare at the sports fitness of this subdivision area, 2015 arrival time is still short, but the relevant areas of investment two hands have also been counted. However, this area is the same as most other O2O industries, still a very early area, the solution is the most basic needs, while no giants appear, or a blue sea market, this article will be from the platform three features to explain this area of social products.

Community is an important sign of maintaining user stickiness

Unlike unfamiliar social networking, sports socializing has a certain degree of professionalism, and simply looking for people nearby does not attract users ' interest in the product itself. Content construction can lead users to create topics, and for this purpose to find people of common interests, so as to engage in sports and social.

This is somewhat similar to the watercress, but not only the literary and artistic youth have this aspect of demand, for those who love sports, the same topic more easily attract users sticky. How to build a community is very test the entrepreneur, no matter which subdivision of the field of movement, there must be quite well-known star athletes, including some professional coaches, their knowledge can enrich the community culture, so as to improve the Community content construction.

Users have the first content to see can learn, and then generate their own content requirements, by sharing to get more users and interact with other users, the resulting social needs will be more realistic, than some of the instinctive demand, so the core of social products there is no reason to succeed.

Interest is the basic condition for the user to use the product

Users can not only search the same interest in the vicinity of people, but also to understand his level of movement, frequency and so on, looking for their own small partners to exercise together. Whether it's an app for a sport or a platform-type social software, it's a product's basic condition to use the user's common interests to structure a unique social system.

Then on this basis can derive a lot of products. For example: "About the movement" to build a local sports social platform, based on the LBS community activities to launch software, labeled geographical and activities. "Coach" is the app platform for professional coaches, freeing sports enthusiasts and coaches from the club, labeled Coach. and "Open practice" is around the sports media, sports, social and sports power of the comprehensive platform, through the cooperation with the club, building interest circles, and so on, the function is more perfect, but the label positioning is a little fuzzy, the point of some big.

But the product is also based on the condition that interest, no matter which sports app, always take off this aspect, this also provides the later entrepreneur many experiences, the interest is the common cut-in point, but the different cut-in point may develop into the different social software, as to which one more easily obtains the user favor, needs the market to examine.

Tools are common features of sports products

As a sports-themed product lack of time, distance, calories and other sports indicators, and different movements need tools are not the same, the big aspect may be covered, but the subtle place gives more opportunities for more segments of the product.

Vertical Social services platform: high-ball battalion provides mobile scoring and fairway ranging tools, and wants to create a social network of golf enthusiasts. Through the tools and social two major needs, through the tools recorded data into the label of various enthusiasts, such a platform more easily to meet specific users, as a golf enthusiasts, the choice of such software as a mobile phone must obviously be more useful than a sports area Taobao more practical.

Running, cycling, yoga, skateboarding, and even diving and other sports, each sport measures the indicators and ways are different, but the social nature of the group is very strong, the concept of sports coverage of the crowd is very wide, and each subdivision of the area covered by the crowd is not small, the national movement is not just a slogan.

Compared to catering medical and other battlefield, sports O2O may be a good entrepreneurial choice.