Tutor teaches the Internet entrepreneurship cheats: Think before you start

At the ceremony, the contestants from the Tibetan University presented Hada for the judges ' teachers.　　Intern Wang Shuqun This reporter Wang Ye intern Elixir May 28, the competition specialist Group Network retail theme final scene, a chubby "spicy judges" to many seemingly "creative unlimited" team came to a horse-your idea is good, but did not consider the actual operation of the possibility and difficulty? After several "bombing" of the judges, some of the students who had not yet come to the stage began to whisper, "do we have a presentation of online transactions in our ppt?" "Are we ready for some logistics operations?" "What is our competitiveness compared to similar shops?"　　"A lot of people are starting to rethink and adjust their team's presentation plan. What kind of innovative applications can be favored by the judges? What kind of team structure is suitable for online entrepreneurship?　　What kind of project is more likely to succeed? "Spicy judges" focus on "innovation + Practice" "spicy judges" called Linan, Taobao University is a senior lecturer, the competition invited the enterprise instructors.　　It is not her intention to make it difficult for the contestants, but she always insists on combining innovation and practice as a criterion to judge a team's success. There was a team of ideas that brightened her eyes. It was a marketing idea to put vegetables on the web, and the team spent a lot of energy to promote the idea of "online shopping," but unfortunately, the most critical issues they didn't take into account, "How to ensure the freshness of vegetables?" How to control the logistics distribution within a day or two? Logistics increases the cost, where is the price competitive? "There was a team who painted a delicious" pie "for her, but she couldn't enjoy it. Because the team used nearly four-fifths of the stated time to tell her what to do on the Internet, but had not had time to show her what she had done, "I am more concerned about what he has done and what he sells than when he tells me what to do." How do you sell it? How's the sale? "There are two teams, have done very well, two months on the cumulative two hearts (successful trading more than 70 times), a brand for a branded skin care network distribution, another sell plush card sets and other stationery accessories."　　Which team would the judges tend to appreciate more? The answer is the latter. Because the latter sells more extensive products, "the entry point is broad, only then you can be limited to the successful transformation." A product can't sell well, you can sell it for another. "Linan specifically pointed out that college students are currently engaged in network distribution business misunderstanding," Now many college students choose to do brand products network distribution, so do not backlog of funds, less investment, but to realize that a brand will usually have a lot of distributors online, and some may have their own flagship store, so much competition, What are your strengths? Think clearly. "Team composition should be diversified, the key to see" means + effect "through the leadership to participate in the competition, Sichuan engineering vocational and Technical College marketing professional teacher Zhaolikun also gave himself a lesson. For the first time in his life, he used online silverThe bank pays the treasure to buy the product of its own student shop. "I was not optimistic about E-commerce (electric business channel), insist on advocating traditional offline marketing tools, and now found that the situation is wrong." "This time in order to guide the students to participate in the first Zhaolikun with E-commerce professional teachers together," I am responsible for the promotion of the line, he is responsible for online promotion. "Through this cooperation, Zhaolikun has the experience," the composition of a team is very important, the ideal state should be e-commerce, marketing, advertising, market research and other professional students, so as to complement each other.　　"In the online trade theme arena, the Weifang Vocational college" E Flying "team released a group of data to the audience envy--from this January until now, the team through the application of a variety of marketing means, a brand of small grinding sesame oil network sales from the original year 100,000, raised to the current 5 months 300,000 yuan. Instructor Peng confident, even if the competition can not get a good position, "E flying" team's career will not be so bleak.　　In their hands, holding a firm "invitation letter", the content is the company wants to sign the network marketing long-term cooperation agreement with the team.　　To do this now, the team actually has its own tips-grasping the "means + effect" of these two key points. "A look at your network marketing means there are, two see how you sell things." Peng said, his team initially also walked "Detour", the students only through the recommended network marketing platform to do, such as Taobao, and news blog, one months to do poorly, "the characteristics of this product is not suitable for consumer-to-consumer promotion, should be sold to the business-to-business platform." "Students began to change the platform, not only Alibaba, China manufacturing network, such as comprehensive business-to-business platform on the brand sesame oil, even the Chinese grain and oils network, sesame NET, China Food Network, agricultural products business network, such as the industry business-to-business platform on the sales of this sesame oil advertising, and even Baidu, Google,　　Sogou and other search engines can also be found in this product.　　Telephone more and more, orders more and more, 5 months 300,000 yuan of sesame oil sales results created.　　Avoid low price competition, find the combination of enterprise appeal and their own expertise Shining, a professor of electronic commerce at Fuzhou University, is a senior judge of "E Road Pass", for 3 consecutive years, reporters can see her focus on the field of the figure, this contest she served as the University Group business model Innovation Court judges. Whenever see the team to "Low-cost competition" way to get Taobao shop sales performance of a small increase, Shining always feel very sorry, "this method is not correct." In fact, in the past competitions, she can see the "super Low Price", "loss price" to sell products of the team, and a lot. Shining feel, this and college students living Environment has a great relationship, "most of the team's target customers are college students, they have limited financial resources, so you 5 yuan to sell a dress, they will buy." But have you ever thought that 5 years later, they worked, wealthy, will you buy your clothes? Your target customers are growing, do you want to grow your shop? "The main feature of shop growth is brand formation, entrepreneurship needs long-term planning, from the initial goal to the brand promotion, the process of long-term, planning and meticulous, and not only to participate in the temporary improvement of their credit limit can be a deal," there are many teams to stay in the surface, plane, not deep into the project to the Enterprise, I think it's a pity that the customer's needs are clear. "Shining in favor of the contest put forward more and more business real business problems, this is a good opportunity to exercise students," should be in-depth, to find their own professional and business needs of the combination of points, to help enterprises solve a problem on it. Do not Taibaodalan, want to put the enterprise encountered all problems, it will be very painful. To the requirements of enterprises, from the point of view of the brand, not necessarily after really will continue to do, but you must have this awareness. ”