US startups compete for Twitter neighbors

Introduction: Foreign media today published an article that many U.S. technology start-ups in order to connect with the famous microblogging site Twitter, have rented Twitter's office building, in order to obtain business opportunities. Here's the full text of the article: from neighbors to friends this spring, when tech entrepreneur Chow Fernández Joe Fernandez to move his start-up here, one of his big goals is to "be friends with Twitter."　　His idea is that by mixing with the executives of the leading technology companies, some magic can be tainted. As a result, he rented an office at No. 795 Folsom Avenue, San Francisco, where Twitter is headquartered, in the Soma community. He then began tracking various corporate executives on Twitter to see who would visit Twitter's offices.　　After obtaining the information, he will "surprise", inviting them to visit their company Klout. In this way, he met with well-known tech blogger Robert Scober Robert Scoble, a large PR firm Edelman Digital Department Insight director Steve Roubert (Steve Rubel), and met rapper Canye West who was heading to Twitter (　　Kanye West). Using the elevators and the encounters in the lobby, he had a good relationship with Twitter CEO Dick Costro Dick Costolo, so that Costello started helping Klout raise money. "Now I have his cell number and text him," says Ms Fernández. "The normal building is not the only Silicon Valley entrepreneur to focus on Twitter," he said.　　Although there are no stadiums, restaurants, good iphone signals, or even a particularly appealing look, there are a lot of tech start-ups scrambling to hire offices here, despite the absence of a stadium, restaurant, a nice phone signal, or a Folsom, in the brown-beige building at NO. 795 on the main street. Twitter moved to the building's six floors last year and expanded to the third floor this May. After Twitter, one of the companies to stay in the building was Klout, which helped marketers contact celebrities on Twitter. There is also Storify, a company that uses media such as Twitter News to write articles, and liquid traffic, an online marketing company. These companies say the first factor to consider when renting an office is proximity to Twitter, a microblogging site that attracts 175 million of users in just a few years. Several property companies that rented the building's offices in the Hot Titter building (No. 795 Folsom Avenue) said they also noted the appeal of Twitter. Westcore Real Estate is the owner of No. 795 Folsom Avenue, the company's"Our agent received a lot of calls and they said they just wanted to be near Twitter," said the vice president. If not in this building, in the adjacent building can also. "Muro, a senior researcher at the Brookings Institution (Brookingsinstitution), who studies innovative cluster effects, says the companies ' approach makes sense.　　He says physical proximity, such as in the same building, can improve understanding, productivity, income and job opportunities. This has been the case in the past, such as the song creation industry in Manhattan's Brill Building, and the scientific cluster of New Mexico State's Los Alamos National Laboratory (LANL).　　The attractiveness of the No. 795 Folsom Avenue reflects the conditions in which technology companies have been successful – a mystical combination of timing, luck and momentary user preferences. Celebrity breath and cluster effect Ms Fernández says his choices have been rewarded in a clear way, even in small things. For example, he often takes a lift to visit Twitter to ask about technical issues such as changes to Twitter's development tools. "Their front desk must have thought I was a Twitter employee," he said. "When someone comes to visit, you can say ' this is the building where Twitter is located '," said Andy McLoughlin, co-founder of Andy Macrolin, a huddle company that moved to the building, adding celebrity to the place. Ms. Lockhee Rosen, founder of LIQUID Traffic company, said her company had just moved in September, so there was no communication with Twitter for the time being. But she said that because all the companies they worked with were using Twitter for marketing, she wanted to be able to link up with Twitter when it launched its corporate marketing tools. and said: "Here is full of opportunities, is a vibrant place, always make people feel full of energy." "Ms Fernández is equally fortunate to have benefited from the proximity of Twitter to an office building at 165th University Road in Palo City, where many of the IT giants worked earlier, such as Google, PayPal and Logitech. Many start-up companies flocked to the hope of a touch of Reiki.　　Local property companies say more start-ups are expected to work near Microsoft, Oracle and Facebook. The Soma community has also attracted many web startups, such as Yelp, Eventbrite and Zynga. Zynga, which specializes in online game development, has just rented an entire office building near the community.　　The vacancy rate in nearby office buildings dropped 21% from 26% last year, while average rents rose from $29 to 32 dollars per square foot, according to CAC Group, a commercial property developer. When asked if they had borrowed TWITter, the owner of Twitter's building, Westcore, smiled and said "no comment" when the east wind price of the company was rising. The founder of Twitter understands that the good times don't last long. Twitter now has 300 employees and is recruiting new employees quickly. Twitter CEO Costello predicts Twitter's existing 62000-square-foot office will not be enough by next spring.　　By then, they will need to rent larger office space or simply move somewhere else. Fernandez said they were prepared to do so. "Our vision is not just on Twitter, we are now looking at Facebook," he said. We also need to be independent as soon as possible, and now we are like little cousins living in the basement of the Twitter house.　　Biz, the Twitter co-founder, says he can understand why emerging start-ups want to approach them. "When we were a start-up, we invested a lot of money to create a comfortable working environment in which employees would get up in the morning and be happy to come to work," said Stone. I wouldn't be surprised if other companies wanted to get a light on it. "(Chin Liang)