Venture into the 3.0 era: the threshold to reduce everyone can gold

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[abstract] Compared with the current entrepreneurs, Entrepreneurial 1.0-era entrepreneurs have a large company experience, Entrepreneurial 2.0 era is about capital competition.

Tencent Science and Technology Han Yimin September 13 Report

The new wave of entrepreneurship has surged and is gaining momentum.

In the breeding and catalysis of mobile Internet, more and more low entrepreneurial threshold, more and more active VCs, together to create the 3.0 version of Chinese Internet entrepreneurship. The new entrepreneurial environment allows more ordinary people to participate in the wave.

While the excitement over the dotcom boom has sparked fears of bubbles, investors are still optimistic about the future: The next 10 years will continue, and more likely, the dotcom boom.

Entrepreneurship has become a famous

In mid-August 2014, a "youth dish June" O2O semi-finished vegetables Sales project to win the plum Blossom Angel partner Wu Shichung and nine joint venture investment founder partner Wang Xiao Tens pre-a round investment, and at this time from the youth dish June founder less than a year.

Before starting a business, the three founders of young vegetables have a stable and not low income work, but they are willing to go out of the comfort zone, choose to face the risk of entrepreneurship.

He also chose to venture in the forest, and he is working hard for a Let's China website aimed at providing tourists, quizzes, and city events to foreigners. Unlike Ren Mu, Lin-Shen graduated from school after a plunge into the wave of entrepreneurship.

September 3, the youth cuisine June and let's China appeared together in 2014, the creation of the Chinese finals (Demo country) scene.

Demo of the founder of the founding of the State party chairman, IDG Capital co-founder Shong (Micro-BO) disclosed that this year more than 2000 entries, twice times last year, the ultimate star of the innovation of only 12, really thousands of miles to pick one. This is the largest in eight years since the creation of China, and the lively demo China is only a microcosm of the current Chinese internet entrepreneurship boom.

"Entrepreneurship has become an obvious famous. "September 4, in the Innovative China Overseas Special Topic Dialogue link, Huawei International Group (CID) partner Lowen said," for the current Chinese entrepreneurs, now is the best time. ”

If the 2005 Web2.0 entrepreneurial heat known as the 1.0 era of entrepreneurship, 2010 group purchase Venture Heat called 2.0 times, then more young entrepreneurs, a broader entrepreneurial space, more active VCs are working together to create the 3.0 era of Internet entrepreneurship.

Wen Chenghui, who was born in 93, is now the CEO, who chose to suspend his studies in order to start a business. Although only 21 years old, but the gift is said to be his second venture.

In the 3.0 version of the entrepreneurial boom, more and more entrepreneurs like Wen Chenghui, a new generation of entrepreneurs younger, grassroots, which means they have more work experience, less social resources, but now, young itself has become a bright spot to attract capital.

More civilian Entrepreneurship 3.0 times

Compared with the previous generation, entrepreneurship 3.0 is very different.

2005, in the Web2.0 concept of catalysis, school, watercress, Lily, 9158, 51 gaming community, and other forms of social networks, as well as 56, potatoes, pplive, pps and other video sites have been online.

Although 2005 years of entrepreneurial atmosphere is very strong, but there is still a distance between entrepreneurship and ordinary people. Compared with current entrepreneurs, Entrepreneurship 1.0 era of entrepreneurs have a large company experience, such as Watercress founder Yang Bo (Micro bo), Tudou founder Wang (Micro bo), in addition to accumulating a certain social resources, the experience of large companies to broaden their horizons, so that they have the ability to drive their own business ideas.

Five years later, the emergence of group buying opened the 2.0 era of entrepreneurship, but the group buy entrepreneurial fever did not last long, fierce competition in the market, the surviving group purchase sites are few. From the results, the more powerful money-buying site is easier to survive the cold winter. The 2.0 era of capital competition is not a game that ordinary people can afford to play.

But the 3.0 era of entrepreneurship has really come into the public, the trend behind the changes in the Internet to create the atmosphere.

First, there are more entrepreneurial opportunities. The growing mobile internet and the new sparks that collide with traditional industries such as health, finance and catering have provided more fertile ground for entrepreneurs. For today's entrepreneurs, the world of the Internet is broader.

Secondly, the investment environment is also changing. On the one hand, more and more angel investors are active in the Internet, venture capital is more and more active in China, and entrepreneurs are more likely to get financial support. On the other hand, the internet giant's frequent investment in mergers and acquisitions has exacerbated the degree of competition in Internet investment, but on the other hand, it has provided a new exit channel, improved the certainty of return on investment and increased investment enthusiasm.

At the same time, due to the lighter mobile application mode and cloud services and other factors, the cost of start-up, millions of or even hundreds of thousands of start-up funds for entrepreneurs in the virtual world to create their own dream of creating wealth, the threshold for entrepreneurship greatly reduced.

More importantly, the Internet has been off the edge, becoming an important part of the national economy, more ordinary people have the concept of going to the Internet nuggets. These factors work together to allow more ordinary people to participate in the 3.0 era of Internet entrepreneurship.

How long can the boom last?

At the same time as the Internet creation is lively, a person also produces whether there is a bubble of concern. Most investors are optimistic.

China's early investment is a bit overheated, but the flow of investors and entrepreneurs is not going to get out of control in one area, says Ma Rui, a Chinese partner at incubator company Starups. For example, in some of the project roadshow in Silicon Valley, some domestic investors saw that good projects were directly invested because domestic projects were too expensive, so the free flow of capital decided that the dotcom bubble would not last long.

Lowen, a partner at Warwick International Group (CID), a private equity management firm, argues that the previous bubble would turn into a next wave of fast-growing soil, and that, according to past experiences, even the bigger the bubble, the faster the successful company will be on the market.

Most investors believe that the 3.0 version of the Internet entrepreneurship boom has lasted for at least 3-5 years, with investors thinking that it will continue for the next 10 years, in a trend that connects and collides with the mobile internet and traditional industries.

Ding FAI venture capital partner Li Muqing is very optimistic about the return on investment, "there may be fluctuations in investment over the next two years, but we are very confident that these investments will bring us a very good return in five years." I believe that 10 years will certainly bring us a very amazing return. ”

Young entrepreneurs who are longer than the Internet age are confident. "We are willing to spend the next 5 years or 10 in this market, betting on the next future," said Shi, 19-Year-old's co-founder. ”

The investor's judgment is more rational than the entrepreneur's passion, but equally optimistic. "Ten years later, the generation that has grown up with the iphone and the ipad has already gone to college, and by that time the mobile internet should be more likely than we imagined," Li Muqing said. The