Vinegar technology Lujinje Talk about entrepreneurship: in large data in the precision of the happy Amoy

At the beginning of 2011, vinegar Technology joined Tencent Open platform;





May 2012, with 10 charts, daily horoscope for the application of the stand out, dau more than 2 million, more than 15 million months active, while leading the platform is not the game trend;





June, Tencent opened the application of electric business pilot, Happy Amoy as the first batch of merchants settled in;





November, Happy Amoy sales of more than 30 million yuan.





vinegar technology in just over a year's time, grabbing the first bucket of gold from the social network and creating a unique business model for social platforms, the founder of Vinegar Technology, Lujinje, said when talking about the successful experience of entrepreneurship, "the recognition of users and data is very important, and the application of electricity dealers must pay attention to data, in addition, Tencent open platform of user value can not be ignored, based on the QQ space social channels and wide access to social advertising platform for large data precision marketing has also played an important role in accelerating. ”





pioneered the "Ten mode"





as the grassroots entrepreneurs, vinegar Technology founder Lujinje Like many full of ideals of youth, will look at the dream of Chinese entrepreneurs to create the Internet domain.





2011, in the case of capital, experience and talent are scarce, Lujinje will look at domestic SNS is not game applications, which was very courageous at that time, because there is no mature business model in this field.





Lujinje revealed that several founders of vinegar Technology in 2004 began to do grassroots webmaster, operating a large and small dozens of sites, most of the time the IP reached millions of, the process has accumulated basic operational and technical experience.





up to 2008, the first open platform in China, he became the first batch of developers, and then in 51, 360 laps, white society, 139 community and other SNS platform have been applied development. "Initially developed games, a rapid installation of more than 1 million, the server migrated three times a week, energy, ability is obviously insufficient to respond, and then focus on the development of the game, in Renren Cumulative installed users over 20 million".





Three years of operating experience, for the vinegar technology to the cocoon into butterflies laid the foundation. Recalling the situation at that time, he talked about "model for beautiful said mode, but because after a period of time testing, the data performance is not satisfied until the middle of the year Tencent Open platform officially open." ”





2012, taking into account the Tencent open platform users more extensive, the team will focus on Tencent open platform, and then accumulate a large number of users for follow-up shopping site to accumulate energy.





began in May 2012, with 10 maps, the daily horoscope for the application of the outstanding, dau more than 2 million, more than 15 million months active, while leading the platform is not the game trend, until now the vast majority of non-game applications have applied to our first 10 models.





June 2012, Tencent opened the application of Electronic business pilot, happy Amoy quickly seize this opportunity. Access to the first batch of pilot applications.





today, the natural profitability of the Tao has been promoted, the user has also been increasing the trend for Lujinje, in addition to the Joy Amoy, on the platform on the vinegar slipped on the development of products and product layout, he also has his own consideration.





"vinegar slip accumulated in the Tencent platform development online 40 balance, covering a number of categories, the current focus on products are ten-mode, entertainment class such as 10 pictures, 10 words, ten embarrassing things, such as the electric business, such as Happy Amoy, 9 9 packets mail order." For the future of the layout, electricity quotient is a very large class, focus on such a future space is big enough. Tencent space has 500 million female users, the current happy Amoy users still less than 2% of total female users, theoretically there are 50 times times the growth of space, eliminate the target user group, there are at least 20 times times the growth space, so we will focus on this in the future, no longer open up too many new products. ”





value data, precision Marketing "Happy Amoy Successful Experience: The importance of data"


Lujinje has shared two successful experiences in the innovation competition, first, the second is to the user and data recognition, in talking about how to use and improve the data, to help the dealer to achieve precision marketing, Lujinje said that the use of electronic business must pay attention to data, the role of the data is very obvious.





in Marketing, Lujinje frankly on the QQ space social channels and Tencent wide-point platform for attention, "wide-point as an important accelerator, the development of a vital role."





First, unlike outside independent websites, QQ space app user source channels only have old users, social channels, wide access and platform resources of these four categories, of which only social channels and wide-point access is the developer's own control, in the product itself, the premise of continuous optimization, social channels and wide point of access are fully utilized, Can make your app stand out.





second, rely on Tencent's big social platform for accurate data. QQ user social behavior of the formation of large data, making wide-point and outside the advertising platform compared to the accuracy of higher, and quite subdivided. Subdivision of the precision users come in to ensure that you invest 1 yuan to earn more than 1 yuan, to a large extent, to ease the optimization of your product side pressure.





third, mass users for protection. Wide-point access to a large quantity of high-quality flow resources, basically in the daily advertising 100,000 levels can be proportional amplification, 1 yuan to earn 1 yuan, you can ensure that you invest 50,000 yuan to make 55,000 yuan, will not appear individual ad platform effect is quite satisfied but the amount of cost structure is not the same situation.