What a product looks like from a "good sound" perspective

The first phase of "China's Good Voice" was on fire. It was also out of curiosity, but I did not understand it when I was touched and excited. After seeing the "Voice Acoustic Asia", once the contrast feel a lot, and mapped to a variety of products, so that night to organize some of their ideas as our first venture within the team to share and encourage each other. Although the third week after "Good China Voice" in the next two weeks began to see many people commented that "there is a drop in the number of players and more advertising." But it remains a subject worth learning .

On the success of "China's good voice," I summed up the following words: Perception, affirmation, barriers, positioning, atmosphere.

1, Perceptual - people are extremely emotional

Whether it is the lost Prince Robin Li Hani, miss his father's girl Xu Haixin, peculiar peasant Zou Hongyu soundtrack, the program for the player background always pays no way, to provide a basis for moving. At the same time, the judges comment on a fixed question, "What is your dream on this stage?", But also gives the players the opportunity to express also emphasized the pursuit of ideals, love of music, the expression of emotion, which provides moving for the offer The motivation; backstage relatives or friends burst into tears, or excited, or pleased pleased one by one, it is touched with a full third person.

2, affirmative - sure positive energy

Comparing "China Good Voice" and "Voice Acoustic Asia", it is not hard to find out that the judges all use one button to decide the fate of the players, but the different button consequences directly lead to different effects.

The difference between rules:

"China is good." You do not have one light, one light is on, one light is on.

"Acoustic Asia" You have four lights, one light one off, one light off within the passage;

The former players tried their best to win from nothing, more and more confident, the more confident and more unconstrained, at the same time, not difficult to see the joy of each affirmed a relatives and friends backstage; the latter is the beginning of the players There are 4 lights, you must be careful not to let you have any mistakes led to be extinguished a light, a light out of tension.

In simple terms, the judges of the former decide "I want you", the player "I have a lamp," the latter judge decides "I do not want you" and the player "I have only three lights", and do not, gain and lose How do you feel?

Literary point that, like Zhang Ailing sentence "people always feel happy when approaching love, happiness in the affair," the two scenes described in the scenario, you think the player in which scene can perform better?

Quite, the former is to find your strengths, the latter is to find your shortcomings;

There was a passage in "Acoustic Asia" in which all four lights went off and then some judges turned on the lights, but its rules led to the loss of "pre-given and then taken away" even if you gave him another He waited until he was resurrected. Such competition, as people are afraid, tired of the examination mode, cold-blooded, hard.

3, barriers - difficult to plagiarism advantage

"China's good voice" players from rural areas, universities, cottages, video sites to dig this accumulation of resources, compared to similar talent shows from economic companies, singers who once failed to find players, obviously an insurmountable threshold, At least for a short period of time can not be copied.

Easily available resources can not be your advantage, at least not for your long-term advantage. Therefore, we should now give up a good direction, we must not give up because of difficulties, because that may be our best barriers.

A friend asked if you can save competitors time and resources can be shortened to copy resources, you think it can become a barrier? I do not have a very clear answer, but the cost of this money will inevitably be huge.

4, positioning - positioning clear, the rules of maintenance

Judge of "China Good Voice" backs the player to listen to the sound only to judge whether to leave the player. This selection rule is undoubtedly the biggest guarantee for the program to maintain the "good sound". Back to the players, but also to make the judges more careful taste of sound skills, voice, emotional appeal, the audience is.

5, atmosphere - the judge decided to atmosphere ambiance

The contestants finished the performance, the judge said before the General Assembly, "What can we help you?", The show has been emphasized dreams in this sentence has been landing. In addition, Yang Kun, the bloody Fangnao, lively and bold Na Ying, the parents of Liu Huan, humorous and happy Harlem Yu added a real, love atmosphere.

Share, just for inspiration. --JR