What is the role that investors play in entrepreneurship?

Investors in the entrepreneurial role can be large and small, there are good and bad. First, the biggest and best role:

1, give me the money.

2, help entrepreneurs straighten out their ideas. Entrepreneurs on their own entrepreneurial projects sometimes will "not know the truth, only the body in this mountain," and investors all day to see different projects, "five return do not see the mountain, Huangshan return do not see Yue", investors can help entrepreneurs see their own patterns and mode of thinking defects.

3, to help entrepreneurs clear the legal structure of partners, ownership structure, team composition and other basic relations. Bubble Noodles Bar and master of such things, if there is an experienced investor in the words, will greatly reduce the possibility of conflict and open. The investor's job is not to roast a bun, but to "bake" The company, so the investor is significant. Ma Yun said Tsai: "Startups generally can't afford people like Chua, and financial law mistakes are often irreversible". Investors are often able to play the role of "Cai Shun".

4, if life is a groceries, entrepreneurship is an adventure. All the way all kinds of black hole traps, slings, aggression civil strife is impossible. Many investors are successful founders of the reincarnation, such as Lei, Shen and my elderly, they bring the success of experience, failure lessons, all kinds of resources, can provide entrepreneurs with all the help they need ... Good investors for the entrepreneurial team, as much as a good "Chinese partner", a more successful protection.

5, some investors (such as Wang Qiang, the fund's teachers) also provide a special help to entrepreneurs: the creation of the soul of the enterprise. Great companies have souls. Start-up companies tend to show whether there is a soul in its value appeal (such as Mr Yu's motto of "Desperate Hope" in the early days of the new Oriental), the example of a small business that has a soul and is thus brought up. So start-up businesses should also consciously nurture their own cultural genes (the soul's budding). First-class enterprises to do culture ... Five-flow enterprises to do products. Startups should have this kind of awareness and pursuit in the beginning. The best investors can understand and motivate entrepreneurs to initiate lofty pursuits of ideals and values.