What kind of search engine do we need?

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We don't seem accustomed to asking: why do we need search engines? Because we are used to using search engines, heroes do not ask the source, we will not ask such a source of questions. We don't seem to be used to the assumption that if there is no search engine in this form, then what is the form of the product that satisfies the search requirements?

The internet is accompanied by search requirements, because searching for the information needed in a large amount of information is inevitable. However, many people may not think and discriminate: what exactly do we have search requirements?

Our search requirements

The author of The thick line that our search needs are mainly three major categories.

The first category, find products or services. We hope to find the appropriate product or service by search. For example, we enter the key word "notebook", either to find a notebook seller, or to find a notebook repair service. This search requirement occupies most of the search behavior. This search engine is also the main source of revenue, whether it is Google or Baidu, or other search engines, are from this search demand, manufacturers and service providers ranked, and then get income.

The second category: Find the answer. "What if the laptop fan doesn't turn?" What about the laptop screen? This search behavior is to find the answer to the question. Of course, it is obvious to find the answer to the search behavior. There are also some search behavior, there is no question mark on the surface, subconsciously we still find the answer. For example, we enter "articles and Mai Yili", the subconscious question is: The article and yili what happened? So, a lot of search results appear is a lot of news information, this kind of search behavior, most are directed to "find the answer" search demand.

Category three: Find the entrance. There is a kind of search demand is to talk about search engines as a portal to use, such as the importation of "Taobao" "Jingdong Mall" Such a keyword, is hoping to enter another platform. After entering the platform to meet the first category of search requirements I mentioned above.

In general, almost all search behavior is triggered by the above three requirements (which, of course, are slightly arbitrary, but basically cover most of the search behavior). So, we're going to ask, search boys, did you meet the three search needs of your users?

It can be said that, the current search engine, no one can clap his chest to say, to do this thing Meimei.

Baidu: Big but no brain

Baidu's success is because part of the first need to meet, why is it part of it? When we need to find a product through search, we want the search to present us with fair and true product information. For example, when we enter "moving", we want to be a moving company that is sincere, has good service quality and has moving experience. But what does Baidu give us? Either the movers that give Baidu more money appear in front of us, and then we choose the moving company. In a sense, this is the same as the logic of "bribery"; either Baidu presents us with some of the best websites or moving companies that will build websites. The quality of the website can only reflect the moving company's marketing ability, and can not reflect the moving company's ability to move better, this is not the concept of equivalence. Not only Baidu, but also Google. On the other hand, many of our search requirements for products are ambiguous, or vague, for example, when we search for the word "moving", we don't know if we want a cheap moving company. Or a moving company that moves fastest? Search engines cannot discern these vague requirements. There is only one way: The search engine will be a lot of information presented to you, you choose to go. Therefore, no one search engine can render one or two information, because the search demand is vague, and everyone's product search needs are diverse.

Future functional search, no matter what form you are, or voice, or anything. The first is to see if you can make the search results not so much, but also to meet everyone's search needs. That's the smart search.

Taobao: Disappointing

We have predicted that the future of the biggest threat to Baidu, not 360, not Google, not even search, but electric business. The electric dealer collects the massive product information as well as the transaction data, may satisfy the user first kind of search demand, is better than uses the search engine to satisfy. When we enter the "move" in Taobao, based on trading data and evaluation indicators, electricity dealers can be the most suitable for the moving companies to find out. It should be easy to meet the first category of search requirements. But Taobao does not seem to have the will to do so. Now Taobao, full of brush drilling, brush reputation, brush sales and so on black market transactions. Abandon the ambition to be another way of searching. This cannot but say is Taobao strategy of a big regret. Taobao, from a search point of view, is quite disappointing.

Know: Go half a step more

In order to meet the second category of search requirements, Baidu for multi-line product layout. Baidu know is to answer online questions, Baidu News is to answer the subconscious question, Baidu Encyclopedia is to answer known questions. Baidu Map is to answer the line problem. All products, in fact, are for the second category of search requirements services. But, Baidu also just came here. Search characteristics, so that Baidu has a psychological is: standard answer. In fact, many problems do not have standard answers, and there are many questions, the answer in mind, as long as the need for some trigger or knock. It's a bit idealistic to say so. However, we do not know what to do, is to answer the question to go a little further. Answer questions through discussion, social interaction, peer review, participation, and so on. This is the effect of "taking more than half a step".

Navigation: Toss

Navigation is another form of search because it satisfies our third category of search requirements, which is to find the platform. The navigation lists a number of platforms and becomes a gateway to these platforms. The navigation site did this, but we finally abandoned the navigation site based on two reasons: first, the navigation site is too messy. You put so many websites, maybe I need one or two. Can navigation not put so many websites? No, because maybe others need, eventually will appear "messy." Second, our search needs are three kinds, you can only meet me navigation site. And you this kind of, search engine minutes and seconds can replace you. What do I want you to do? Finally, navigation sites can only be discarded by most people.

Having said so much, I have not given a clear answer to the question "What kind of search engine do we need?" But, through analysis, we know a little: at present, there is no search engine and search methods, fully meet our search requirements.

This also hints at another point: the future of search, there are infinite possibilities.

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