World ol Mattau: 2013 entrepreneur opportunities can start from the hand

World OL Executive Director Mattau

2012 Guangdong Internet Conference was held at Poly World Trade Expo Hall Fifth, no. 1000th Haizhu District East Road, Guangzhou, from December 14 to 15th. This meeting is hosted by Guangdong Internet Association, organizing Committee of Guangdong Internet Congress and the media consulting Group. The conference focuses on the Internet industry new ideas and digital media era, in-depth focus on the Internet industry resource integration. World OL Executive Director Mattau a keynote address.

Mattau said that the 2013 entrepreneur opportunity can start from the hand, 2013 mobile games will have very good development trends and entrepreneurial opportunities. From the user's habits, the end of the tour, the page users have gradually turned to hand tour. The volume of hand travel is very optimistic and is expected to grow at least one times this year.

The following is a transcript of the speech:

Mattau: Hello! I am the world ol Mattau, I am the founder of the world Ol game, I am the first promoter, my own position is the founder investor. World OL Game is one of the more successful companies I invested. Today's topic is about mobile game trends and entrepreneurial opportunities. Next year's trend is very good from the macroscopic, how good? Too good to be trusted.

First, the terminal. Today, a lot of experts talk about 300 million users, and another one sees 300 million of the smartphone users in the next 100 million months. I have invested in another business of the UI design business, with a lot of data. For example, the first three months of data, September may be 10,000 shipments, to October about 20,000, November 40,000.

Internet. We do products must pay attention to this problem, many 3G users terminal is poor, no pay capacity network. Two days ago to the Guangdong Unicom Chat, found that the network charges are much cheaper than the original. Generally from the current game network traffic to calculate, a game of about one hundred or two hundred trillion is enough. In other words, in the Unicom 3G users for two yuan, three dollars to fix. Since the establishment of many WiFi hotspots, we have seen that the obvious feature is that some of the more popular products on the market now, the large capacity of the game package has been a lot of recognition and acceptance, from this year, the network bottleneck suddenly a lot smaller.

User's habits. From the game specific carrier business features see a very pleasant phenomenon. Very obvious end of the tour, the page users slowly like to swim with the hand, this is gratifying. Last year there was a product every month, 5,000, 10,000 very high, now found a recharge 50,000, 100,000, these are professional players, you can see they have been accustomed to the behavior of the hands of the tour from the page, the end of the trip over. In this regard we are very optimistic about the volume of business, I estimate at least one times this year's growth.

I mainly talk about three aspects:

First, I recently contacted a lot of entrepreneurs, including some of the original application of the people turn to do a hand tour, including some new entrepreneurs originally do page tour, end of the tour turned over. This will produce a lot of new products, because it is new, product quality positioning is very high.

The product that the page swims, the end swims. These companies are doing well, manufacturing capacity is very large, early hand tour products company started a little money, the strength is not enough to do only one product, but the page tour, the end of the tour is not to do so, I know that the flying eagle in Guangdong on a few, you can see this year or next page tour, end of the day to do this product, Can see the product quantity is not like now only 200, 300 paragraph this appearance. Our game originally had a product in a year, and then several came out at the same time. Next year the channel can be very good, because there are so many things to choose.

Next year's competition is very intense and there will be a lot of thresholds:

First, the human threshold. There is an episode that we set up in world ol two years ago, I told my colleagues that the future competition is in Ding Lei, Shi Yuzhu (micro-blog) they began to officially do hand tour, the competition is the most powerful, we began to prepare how to meet the competition, how to win, this day will certainly come. To my surprise, the day has come, much quicker than I thought.

In the last week to talk about an investment, I found that Shi Yuzhu's people are also in the price, to people more frequent than me, open more expensive than me, brand and better than me. This time PK has a good chance, from this can be seen behind the human threshold is very high. We also know that the hand tour business is a creative product, no one has nothing. From the perspective of other entrepreneurs, it is difficult to find a very high cost threshold for new products. Individual enterprises to do new products, such as the salary is very high, the treatment is very good, there is no ability to keep the brand, the basis will be poorer.

The same product, the same quality can make a 10 million this year, by next year this time may only 6 million. If you find more, the product threshold will be higher. Generally speaking, a product to do well will do a long time, often many products belong to the middle, not very bad, not very good. With so many medium quality products, our chances of winning the product will be very low.

The threshold of the channel. Product many more, channel or those several channels, in fact, hand tour this piece of characteristics and just said the force of the United States advertising, small screen put things not much, we communicate with the channel also has this consensus, we also call the home page, a terminal of the first industry is very important, such as Tencent or 91, the first may only twenty or thirty of the products put the next, It's important to get the revenue from the product. Products so much, screen so large, channels so, rely on products, comprehensive strength to do. To synthesize what we have just said, it can be said that there are two points:

First, the market will quickly enlarge.

Second, the competition will accelerate fiercely.

Where are the opportunities for entrepreneurs next year? In fact, the opportunity is still quite a lot, but how to find the right opportunity, how to find the direction, I have three points here. From the beginning to do hand tour, the operator's reputation is small, but from our recent communication with mobile, Unicom, they want to do this piece. We are sure that many stand-alone games, such as fishing, have a monthly revenue of more than 10 million, others smaller, and similar growth. I expect there to be a lot of opportunities for operators in stand-alone games next year. Consider opportunities in product design.

Micro-Credit opportunities. We know that the micro-letter is very hot, almost 300 million. I heard Ma's speech yesterday. Impressive is the mention of two social games, this is a clear signal that the whole factory did not mention another two, social games is a very big opportunity, how to grasp the opportunity to wait and see, including the world OL Company will consider this opportunity.

Overseas there is a good data is that we do not expect, even in some markets, the volume of business is not more than the integration of products, low volume of business. In addition, we are also exposed to the North American market, it is a very large number of pages. The day before yesterday talked about a friend, do a page tour, 100,000 dollars a day of water. It can be seen that the opportunity is very big. If we do products, we might consider, can we design some products suitable for overseas? Three great opportunities I think we can think about it.

The focus of the entrepreneur. Recently I contacted a lot of ready to start a friend, chatted for a long time, but also some summary. I have also combined some of the recent cases to make some points that can be shared. In fact, as a lot of entrepreneurs, they are most concerned about what point? 1th, to be successful. Do hand tour and many industries are not the same, hand-travel business model is clearer, from the beginning we do hand-travel friends have a feature is no experience, they are often from the SP, or even fine arts, there may be page tour, the end of the transformation. Can transform a friend is ambition, and some ability, in the original company level is still good, there are jobs, wages are not low, the original do a page travel wages are not low. At this time the transformation faces what problem, they can not succeed, this step can go right. Go wrong impact is very large, its own entrepreneurial wages less a big chunk also go wrong, Opportunity also missed, they pay attention to how successful, how to let him this step to steadfast, I will talk about some of my own success stories.

Point。 Although the market is very big next year, but the competition is certainly white-hot. I talked a lot of entrepreneurs, gave a lot of advice that we have a high starting point, in fact, I do not agree with this kind of thinking, we like every entrepreneur must undergo a very difficult process to succeed, this is a very small probability of things. Especially to do the game, its own business model is very clear, if do not do the first dial, already have a big problem. Our starting point is high and our survival rate is high. High starting point we must have the corresponding ability, product ability, have our characteristic or channel ability can, this is called the starting point.

Experience。 Just also mentioned a lot of inexperienced, hand tour is an emerging industry, may be 2010 years are very bitter, we do not know how the matter, no income everyone is not optimistic, experience is basically not. There are not many successful hand-travel teams, not very good experience, as an entrepreneur, I suggest to learn more experience, such as consulting some experts, product design, user habits, terminal adaptation and technical background front-end problems, these experience is very important, The impact on the product of the whole hand tour is of vital importance.

In addition to the entrepreneurs concerned about this, there are channels to the problem. Just said the channel competition is very intense, generally new products are difficult to get channels, it is difficult to get a good position. Some time ago saw a micro-blog, entrepreneurs said to do an android is very difficult to do, to buy a lot of places to spend a lot of money, the effect is not good, in fact, but how can there be some breakthroughs? Share the case, I myself also make investment, I in the early 5 June this year, to find a team, the team now is also a high starting point, the original planner is a page tour, the original product in the foreign accumulated a few years down should have almost 1 billion of the water, more powerful, In this case I gave him some relatively top staff. such as a very good backstage and a side to do the level of the main beauty, I use my resources to do counseling, from the product, the details of a number of experts to check, after a series of training counseling, now the product is coming online, the internal test effect data is very good, the flow of storage, app value is very good, rated a level. Generally speaking, a grade one months 35 million is not a problem. In this way, you can provide some better ways and means to make it easier for entrepreneurs to succeed and to be more successful.

Today to share here, the entrepreneur is also very difficult, by next year I think is to do hand tour last chance, here I wish every entrepreneur friend can succeed!