Zhengzhixiang Group: Whether the success of entrepreneurship depends on "gene"

Zhengzhixiang's experience is legendary. The body is slightly fat, quite fu entrepreneurs have to go to a foreign land for the fate of parents to learn not to love the medicine, but after graduation regardless of their parents against to Beijing to find their own music dream. Music brings Zhengzhixiang sensibility, but it does not limit his businessman's rationality. 1999, Zhengzhixiang began to look for his life the first bucket of gold, by Wenzhou and Guangzhou clothing trade between the 26-Year-old in his first year of business to earn the first 1 million, 28 years old to earn 30 million yuan. This is only the beginning of the story, when the "small boss" Zhengzhixiang that the future of traditional clothing industry may no longer scenery, so resolutely decided to join the Internet industry. The love of music brought him into the internet, the unfamiliar industry, after three years of accumulation, the Internet layman set up their own marketing platform--customer group, to solve the business of small and medium-sized enterprises to promote the needs of the commercial sector, to help businesses low-cost access to customers, effective promotion of sales and business circle influence. "As long as you are this piece of material" what is the gene of the entrepreneur? Some say it is clever, some say it is diligence, some say it is experience, some say it is a rebellious character. Zhengzhixiang's answer is "personality and opinion", which has nothing to do with work experience. Zhengzhixiang founded the textiles and garments Trading Company in 1999, although the purpose of the venture was to "make life". Until then, all his energy was in school, studying technology inventions, studying medicine and learning music. Entrepreneurs are somewhat paranoid, and even most entrepreneurs are paranoid. The same applies to Zhengzhixiang. In the 2003, the family and the Wenzhou Fellow in the House were joined in the army of the speculation, Zhengzhixiang successively participated in the investment and founded a number of music websites and a record company, successful signing artists including the famous "Zi Yue Band", "AK47 Band" and "Submarine Band" and so on. And the experience of the music Web site, officially brought him into the internet as a new area of their own. In Zhengzhixiang's eyes, whether a person succeeds in entrepreneurship depends on his genes. "As long as you are this piece of material, when you can start a business, even if you fail, you can accumulate experience, come back, and take the first step," Zhengzhixiang explains, "entrepreneurs and professional managers think differently, and professional managers tend to position themselves as" driving trains "rather than" finding demand "like entrepreneurs. , build track, shelves ". "Stick to their own interests" Zhengzhixiang's two hobbies are scientific and technological inventions and music, before the university, there have been numerous scientific and technological invention awards, including a national first prize for invention. Zhengzhixiang's experience in music has been known to many, including bands, business, and even investment in the creation of music websites. Even with almost all of the energy in the group today, Zhengzhixiang still retains a band and plays every week. Although the apparent scientific and technological inventions and music of the two interests and the current business of the group does not seem to have much relevance, but Zhengzhixiang the language of the association: "Scientific and technological invention has given me the logic, music gives me a sentimental side. "Many of the technical development of the customer is done by the technical team, but the main product requirements of the infrastructure and the Zhengzhixiang in person to give innovative thinking." Until now, Zhengzhixiang remained closely focused on his beloved music industry, and talk of music was a torrent. When asked if Zhengzhixiang would start investing again in the future, he replied: "As long as there is good progress in copyright protection, the industry will be very developed and I will continue to pay attention." "I hope that customers become the standard of open shop" no doubt, O2O is another hot spot after group buying. O2O that online to Offline, refers to the offline business opportunities and the Internet together, let the Internet become the front line trading. Zhengzhixiang that 2011 is "thousand Wars", 2012 is "Thousand O (O2O) war", and many of the main products of customer group "customer multiple network" that is based on the O2O mode of online dealer service platform. For the future development, Zhengzhixiang Smile said hope to become Tencent, Baidu, Alibaba after the "fourth Mountain", and hope to see more customers become the standard of the shop. At present, the group has taken Guangzhou, Wenzhou as a pilot to form a mature operation model, and set about the current model quickly copied to the country. Many group investors, Alibaba CTO Wu has mentioned that more customers to achieve a certain scale, the scale effect will come out. And the group has begun to invest in the country, with a view to achieving the vertical development of the city level, will be represented by Guangzhou as a first-line city and Wenzhou as the representative of the second-tier cities of the development model one by one copy to the various urban shopping district. The customer multimodal model is replicable, but it also raises higher requirements for operating funds. To this end, the group in 2009 from the United States blue dollar funds, the Northern Lights to invest in the United States dollar funds, Alibaba CTO Wu and other institutions and individuals in the financing of 13.2 million of dollars, has begun a second round of financing, and has now entered the due diligence stage. For future development goals, Zhengzhixiang depicts such a scenario: "We have a vision, we hope that the customer will become a" basic standard of the shop ", like the shop to use the same tables and chairs and telephone. "In the past there is no network, the merchant can only hold a flyer in front of the door, now the group hopes to" through the shop around the network to help consumer-oriented service enterprises to promote.