Zhou Chunlan: Entrepreneurial companies need the spirit of the Olympic Games

Zhou Chunlan, MBA, ten years of media, marketing and Internet work experience, new sharp career successful people. Hong Kong listed Companies Hui Cong International division general manager, Light Media operating general manager.　　September 2006 joined the Banner Network, as CEO, as the Internet industry, one of the few female leaders. From September 2006 Banner Net hit 100,000 annual salary foreground recruitment activity, by the end of 2007 the Word-of-mouth consultation, Zhou Chunlan powerfully promoted the big banner transformation. And in the 5?12 after the great earthquake "Trinidad provide" relief operations, as well as the Olympic flame in Lhasa, the process of transmission, we saw her courage to play, perseverance side. As the leader of the content aggregation website of web2.0 era, Zhou Chunlan will lead the banner network to what kind of future?　　At the beginning of July 2007, Zhou always received a "Chinese businessman" interview in the banner net.　　Chinese businessman: How does Zhou always think of the torch bearer? Zhou Chunlan: I used to like outdoor sports, especially ball games.　　The Olympic Games is a big event in China in the 2008, for me, the opportunity to feel the Olympic spirit recently is to become a fire-away hand.　　Chinese businessman: We all know that a few months ago, 3-14 events occurred in Tibet, after the trip to Lhasa, how do you feel? Zhou Chunlan: I have two more profound experience, one is as the fire from the hand itself, a lot of fire from the hands have a special worth learning spirit. There was a 76-year-old man who rode his bike to Everest and was planning to travel around China and even around the world. These old people seem to me to be more passionate than some young people. In addition, as a female CEO of the Internet, this time, I was simultaneously mining, compiling, broadcasting, in a web2.0 way to disseminate, share all the process and details. Our entrepreneurial company, to some extent, is like an athlete, in order to achieve the Olympic gold dream and fight. Similarly, the banner these years also in order to achieve the word of mouth aggregation platform No.1 dream and efforts.　　I think it's important to get to the end of the race and it's a wonderful experience to go through the process. Web2.0 times, more need the banner of information aggregation form Chinese businessman: The banner of the model just came out should be said to attract some investors, including IDG. This is a big flag when the advantage of the start, then the transformation of the banner of the outside world feel very suddenly.　　Can you tell me why the king chose you, and what was your reason for choosing the banner? Zhou Chunlan (laughs): Wang always chooses my reason. You can ask him. I can tell you the reason why I chose the big flag. First, I am particularly interested in the changes and effects of the Internet on society, and second, I am optimistic about this transition. Now, the reader is also the producer of information, which is the biggest change brought about by web2.0.　　The third is to believe in myself.　　Chinese businessman: But believe that this trend of the Internet, and the bullish banner or two different feelings, what makes you decisively to join the banner? Zhou Chunlan: Watch the big flag is based on this turning point inside, the banner came into being, its baseBecause it is the content of aggregation web2.0, and the gene of web2.0 is from the Netizen individual's discussion and the information, has given the netizen individual expression freedom, and may obtain the other user's feedback at any time, produces the interaction, I thought this is the humanity liberation. Web2.0 gives people the ultimate performance and recognition, and immediately has feedback. The trend of this application is irreversible, and the banner has found a binding point between the application trend and the realistic need. 1.3 billion people in China now have more than 200 million netizens. According to US estimates, there will be 600 million internet users in China by 2012. How much information will be produced by so many netizens? The information published by netizens is more than millions, far beyond the amount of traditional media. This base is still growing, so that information is dispersed and fragmentation of the network occurs.　　The information aggregation form of the banner network is more needed for the readers to find the valuable part from the huge amount of information.　　The comments of ordinary netizens sometimes turn into PR crises.　　Chinese businessman: We know that the banner was created from the end of 2004 to the present, has been doing the content of the major forums aggregation, weeks can always talk about the current domestic Forum aggregation website development status? Zhou Chunlan: First of all, this model of the banner network is not a prototype in the world, and the banner network has created this aggregation pattern. We respect each other's original and copyright, not the search for other people's things copied over, but through the link to the traffic point to each other. So from the beginning of this form of aggregation, the financial sector has been highly recognized. Now aggregation has become an industry word. Later, similar to us like paste easy, completely copy us.　　Of course in the vertical areas like advertising, it products aggregation site is now more.　　Chinese businessman: Now many Web sites are confused with the profit model of the problem, the banner launched a Word-of-mouth consulting model, the current business how to do? Zhou Chunlan: Word-of-mouth Consulting and management in China is very potential, there are many well-known global brands are our customers, we provide them with Word-of-mouth consulting and management services, including brand analysis, testing, diagnosis and advice. These big brands are very concerned about their reputation, now a common Netizen's speech, often will become a brand crisis. Therefore, the public opinion in the web2.0 environment is subverting the traditional form of public opinion communication. We used to say that some of the traditional media can eliminate some of the negative effects, in the current environment this is not the case. You can delete a post in the community, but netizens will be more angry about the behavior and post more posts.　　So when the logic of communication changes, many advertisers face a lot of confusion, only through professional Word-of-mouth consulting and management services to find the right way to solve the problem. Chinese businessman: Do you have anything to do with the public communications problems that come from government departments like the Zhou Tiger incident?　　Banner of Word-of-mouth Management is there a government client at the moment? Zhou Chunlan: For such a crisis event, we have to look at its state. Our Word-of-mouth consulting service must be specific analysis of concrete problems.For personal reputation, corporate reputation, government reputation, we must first look at his behavior, if the customer is really wrong, we will advise customers to face up to the problem, and choose the right time, to do a public or the right thing to change the public view. There are no government clients at the moment, but there is a change this year.　　President Hu after the people's Network and netizens dialogue, the Government is more concerned about the public opinion from the Internet, President Hu Jintao said the comments made by netizens in the future will be the mainstream trend of public opinion, this speech to the national Internet companies have brought great encouragement.　　Banner will be committed to establishing the industry standards of Word-of-mouth Management Chinese businessman: We see the banner online already have cars, digital products such as Word-of-mouth polymerization, I would like to ask how the banner network to ensure the authenticity of word-of-mouth polymerization and credibility of it? Zhou Chunlan: First of all, we have a mature search technology and set up a complete database (as long as the user posted to any brand posts, will be included in our database); second, the banner has a professional analysis and marketing team.　　Based on the company's years of exploration and research, developed a set of global leading Word-of-mouth analysis and management system.　　Chinese businessman: content divided into positive and negative two parts? Zhou Chunlan: Yes, there are a lot of analytic dimensions. Then our analyst will quantify and qualitatively analyze all the topics.　　Quantification is the number of objects, qualitative analysis is positive or negative, from the brand and the various dimensions of the product qualitative analysis.　　Chinese businessman: Now only the banner is doing Word-of-mouth consulting and management services? Zhou Chunlan: There are a lot of small companies claiming to be able to offer the same service, but in fact, there is a difference between our services. We are the company that truly provides system reputation analysis, diagnosis and management for the enterprise. We help our clients manage their network reputation systematically and over the long term.　　If a small company relies on one or two people or a few people, unprofessional operations can ruin the brand. At the same time, the banner will regularly release a number of Word-of-mouth consulting and management model. We guide and adhere to the business ethics is: absolutely do not convey untrue information, absolutely not misleading netizens and consumers, absolutely do not attack competitors. We can really find the problem of customer Word-of-mouth, and its reputation for long-term management. The banner has now become the largest and most professional company in the field.