Zhou to Internet entrepreneurs strong quotes: Do products to have a soul

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Internet entrepreneurship is more and more people, but how can we create a successful Internet product? Many people have been misunderstanding the understanding of this, it also troubled many internet entrepreneurs. According to my personal practice for many years, I think the successful Internet products should have several characteristics that cannot be neglected:

First, the Internet products to have a soul, to meet the relevant field of the rules of the game, can impress the hearts of users. If this is not done well, the appearance of the product is gorgeous, the interface again beautiful, backstage again strong, also difficult to succeed.

Impress the user's heart, this seems to be nonsense, but also the most simple, many products are not really meet the needs of users, but in the invention or fantasy user needs, and even reverse the user needs in doing. Like many SNS are imitating Facebook, although very similar, but are not very successful, and happy to touch the user's pulse, the Chinese Internet users on SNS is actually happy, entertainment as the theme, net simple, easy to use, have fun games, this touched the user.

Second, the Internet products need continuous operation, continuous grinding. Good products are run out, not developed. and the traditional hardware and software products have a materialization of the carrier, it is impossible to constantly change, more stable. The essence of Internet products is service, is through some form of bridges and windows to the service to the user, because the user's needs constantly changing, the product will be adjusted at any time.

Microsoft's Windows XP was relatively successful in the early years, because in the traditional software era, the user demand is not much, manufacturers are easy to understand these requirements; in the internet era, the windows behind closed doors inevitably failed, because the user needs change too quickly, the manufacturers are not sure. Like all the products of Google, every time there will be a small change, this is to do the idea of Internet products: products must be people to use, and constantly according to user feedback to amend.

Now a lot of people are talking about "customer and market-centric", but in fact, "company-centric". I have seen a large company's internal report, said to do an IM product to beat Tencent, said can bring to their own value, can integrate internal products, etc., but from beginning to end did not involve to create what value for users. This point of departure necessarily indicates a failed outcome.

I think that the seniority of the client is older than the horse, if you really do an IM product, in product details and technology may be better than he did, but it is difficult than his success. Because we are not the same background, I am a traditional software origin, and Tencent's entrepreneurial team is from doing paging from the run out, they were doing services before, this gave Ma a lot of help. It was a watershed, and Ma had mastered the rules of Internet products early on, and made it a service to continue to improve.

Whether you think it or not, I don't think it's as smart as the user's choice. With any idea, do not expect to be perfect again to the market, as a simple to make a little bit of the market to do the experiment, once the right direction on the rapid follow-up, once the wrong, and then adjust the cost is very low.

The user as a touchstone, set small wins for the victory. Tencent is very successful today, its business model is a horse to make a day to come out? Certainly not, initially is a simple chat tool, but this chat tool really caters to the user's friend demand.

From the previous two points can be introduced a third feature, we all said that the product to achieve focus and the ultimate, for Internet products My feeling is "hurt its ten fingers, as broken one refers to". In the product direction, we must learn to do subtraction, rather than do addition. To first find a point to do the ultimate, otherwise you have any function to do, the last is not prominent, there is no clear-cut selling points.

If you have mastered the rules of Internet products, I think you may not need too much manpower, as long as the target user's demand point, at the same time in the technical development of the use of "small step run, step-by-step, trial and error" mentality, there may be more than large companies.