Zhouning: The entrepreneurial opportunity of China's regional internet

Zhouning: Today we will talk about China's regional internet entrepreneurial opportunities. Because a lot of webmaster to our consulting questions, I often encountered the first problem is what I did a station, what I should do, I think this problem we should be the reverse, we first look.

First of all, I brought you two websites of Nanjing Regional Internet, first look at the first website, Liu always under the stage, is just introduced the West Shrine, we can review the history of the West Shrine, now the West Shrine from his total flow and his size, in fact, the first three communities in the country, after the end of the world and MOP, Later is the acquisition of the West Shrine, the West Shrine in Nanjing in-depth of the people's lives at every level. Nanjing also has a very big vertical website, 365, I once worked there, formerly is the real Estate bureau subordinate's website, 06 implements the reform, is already in the listing the preparation period, now in the vertical profession, is the real estate profession, in the country belongs the third or the fourth place website.

Nanjing's website is very practical, may be related to the overall culture of the city, Nanjing Little Station, the real formation of several sites are honest to do the major stations, in addition, Nanjing can see the other E-commerce sites, as well as the focus of technology outlets, there is a retired company, Nanjing Elcoteq, They are foreign trade. Let's take a look at the local site's entrepreneurial opportunities. Just now I said that many stationmaster the first question is what I do a website, how to do, I often tell you want to reverse the problem, why do you do this site, this problem is actually more important than how to do, because things do wrong after very difficult to do, positioning will not have a big problem, will lead to failure. Let's take a look at the regional internet opportunities.

China's GDP has now returned to the world's first at the beginning of the Qing Dynasty, China's GDP was the world's first, China experienced a 200-year recession and is now back in the world's first, but we see a phenomenon, that is, GDP is now per capita in the world is still below 100, or an not rich country. In the past we saw every city in the demolition, building, the process is an urbanized process, and we are now facing the Internet is also dependent on the process of urbanization and development, you will see I said a story, some of our county-level webmaster asked a question, we can do the city, The Yangtze River delta area of the county site, there are several sites are now very powerful, even in southern Jiangsu, as well as Zhejiang, there are individual county-level site revenue to tens of millions of levels, but we go to see more backward places, the Internet why not, I tell you a characteristic, these places people do not surf the internet, they are playing mahjong, This is a reality, I met a partner, a site in northern Jiangsu, he did not succeed in the first Internet, do not succeed in the portal, but he curves to save the nation, do game-like sites, but achieved great success.

(Fig. 1) analysis of entrepreneurial problems with local communities and local portals

You see this (Figure 1), to tell you that the Internet is related to urban development, our future depends on the development of urbanization, this is the first to tell you the facts. Let's look at the main forms of the local site, you can see that the area of the Internet is the most local community, and then there are local portals, as well as classification information and regional vertical site, many webmasters do not take into account what industry to do, the direct hands, this is related to the original idea of entrepreneurship, I was more than 20 years younger than my next generation, it is actually a generation of people who tell them that you are very happy because your parents did not understand a word, called a profit model, when they first came to work, and you now have the message that your parents will tell you what kind of work to do.

Everybody look at these (Figure 1), I once sent a thing, stationmaster start a business best not to choose local community, why? Just listen to Liu has already said, the West Temple does the activity to expend how much energy, many small stationmaster, they have a thought, is I in this city certainly can do up, I only have a person, I tell everybody, we face these several professions inside, the vertical profession, the most stationmaster best avoids, just all said these questions, In these two years we are facing a huge change in the Internet field, we are all in transition, what is the transformation? I talked to you the year before last, especially when the friends of the local Web site communication, these sites are now entrepreneurial operation, not entrepreneurial difficult to deal with such a large thing, because we face the local portal This field, we have to solve the people's life problems, we look at the vertical site below, These two areas are actually integrated, to solve these problems, we think carefully, we solve the problem of the traditional industry, which means that the traditional industry customers, to let him satisfied, this time we found that, for example, a real estate, any city to the real estate dealer's money to get inside, The general team to have more than more than 10 20 people to do millions, this is not a simple personal webmaster can do, there are a lot of people will think, I see how others do, I will do, we have to think of a thing, is investment, there is so much money, there is so much money, there is a very troublesome thing, the tube so many people, I have seen several transformation of the webmaster, is from the early music station or other station transformation, they now do in the first year is learning management, because tube more than 10 people and the previous one or two people to do a station difference is very large.

(Fig. 2) The development process in the field of local websites

Let's take a look at the local Web site process (Figure 2), we should find that 08 years or so, the pattern gradually clear, this time found that the regional Internet has its own mode of operation and profitability, has begun to pragmatic development, we are now copying cases in various cities, and our partners, A number of major industry replication has reached 3-6 months to achieve break-even. Starting from 2010 already has four regional internet website income breakthrough Tens. Now faced with the problem, individual stationmaster to enterprise operation Change, because we are solving a lot of traditional industry problems, so that every customer in the traditional industry and our users to obtain a value, and the industry has changed from technological innovation to the operation of the transformation, the previous few years in the webmaster will communicate more is to talk about SEO or technology, These two years found that the company's technical staff to reduce the income, the editor's wages rose up, business wages are the highest, technical staff wages are actually encountered bottlenecks, because the technical staff is the market price decision.

At this time we also see a problem, this stage of the threshold of entrepreneurship has been improved, I told you, this phase of our site's operating team has been very large, such as the Dragon Alley, their team has more than 60 people, or even the site more than hundred people, At this time I would like to tell you about our practical approach to entrepreneurship in this field.

First, if you want to do a portal, we use the portal analogy, because he has to solve more than 10 industry problems, this time, we will find that the strategy should be entrepreneurial, there must be a certain amount of capital strength, the big industry may have millions of risks, if it is a few industries started together, It may be that the company's leaders will encounter a lack of personal energy, including some major stations, when they start some big business, I give them the advice is based on the company's top efforts to deploy their business distribution. The second, in this industry has a most absolute thing, is a will, in order to make contributions to local netizens will, this will is the most powerful, we often speak the upper level of martial arts is benevolent invincible. The 3rd is to have a better team, learn the operation of the company, the team is best to form a 3-5-year time, so that the company can really do it. Four, a lot of successful people in this field, finally summed up, have this characteristic, is super strong learning ability and super endurance, we have just seen a film, "Let the Bullets Fly", this inside of the Zhang Maizi is very powerful, he knew not to be hard, he told everyone, we have only four people, we do not believe us, What he did was let the ordinary people believe him, so he took a double, just as everyone now legends that Osama bin Laden was a double. When the company is not profitable, when it is not able to pay its employees a competitive wage, no one believes you, at this time you have faith, and the people do not understand this thing can be done, this is a most painful stage, this stage needs to have a strong endurance and strong learning ability. This is one of the hardest problems. In addition, we will see our financial strength and the will to provide services for local netizens, we will find, if it is to do the portal, very tired, because you are facing a lot of industries. At this time, we thought of a pioneering quote, Ma said, the simpler the model the better, in fact, is not the case, we now see the Chinese Internet model is very complex, including Baidu, Baidu has a library, as well as post bar, are very complex things, then why these successful people will tell us the model to be simple, Because at first you have no ability to control such a complex thing, the simpler it can be, the more successful it is, the area of the Internet that we see, the vertical Web sites in some big industries that are very successful, and the reason that his business revenue will disdain all portals because you don't have the energy to do so many things, so do something honestly.
Talk so much, want to do a personal site will ask a question, can we do some vertical business, such as fishing nets, they are a very good subdivision area, the field of fishing enthusiasts, this site is very suitable for early owners to start a business, seize a very fine point, and subdivision of the time will have the opportunity, Because the competition is not very intense. We now look at the problems we face, the big stations have their own painful things, one is a long profit cycle, our company now do some things haveIt's easier to replicate this industry, but many of the things we are facing are still very difficult, including what we often say, our field is very much like traditional agriculture, it takes time, much like the farmers grow rice, the annual and partner type of rice 10, we encountered more difficulties and setbacks, In fact, this kind of frustration and difficulty is a way to make us learn a lot of things.

Let me say a few more suggestions for you.

(Fig. 3) Suggestions to the local website business owners

In the regional Internet, there are many opportunities, really can give us the point of starting a business should be so, the first must be to solve the actual needs of users as the starting point, just have a friend said to do things better than doing, in fact, this is dialectical, with some of the regional webmaster words to do tools, have such tools, But tools may not be able to solve everything, in fact, BBS is also a tool, SNS do now is also a bubble very serious, did not see the real results. The second, we have to do things to fully consider their own resources, many people start a business, in fact, forget the biggest problem is what they have the resources, you do not have so much money to do a need so much money to do things, the outcome is certainly a failure. The third, before starting a business, I advise you to go through a good big company's professional training, because I met a lot of unsuccessful entrepreneurs, summed up, found that they have a lot of problems, is a very serious cottage habits, they do not in a good big company has real vocational training, At this point all his thoughts were made by himself, and they would find it difficult to expand the team. But remember there was a story in ancient times, when Liu Bang lay the world, first used the Confucian thought of the country, he encountered the problem is such, his founding team, laid the palace, after a drink, a few eldest brother took out the knife, while drinking, while chopping down the palace pillars, which is he thought the Confucian important reason, And many entrepreneurs, when the team expands, he thinks management is very difficult, because he does not know what the rules are.

Next, a good model is what, tell you, innovation model has 99% machine law, there are 1% possible, let everyone become very powerful, but everyone do not casually believe that they are smarter than others, more capable than others, that they can account for the possibility of 1%. We found that China's best model is the cottage, Shanzhai others are the beginning of innovation, and the recent mention of micro-innovation, why talk about micro-innovation, is learning to others the essence of the time to innovate, such a greater chance of success.

Yesterday I forwarded a friend of Baidu on Weibo, saying that all good patterns come from the actual needs, not the creation of the ego. This is exactly the same as the results of our actual product development and operation over the years.

Common webmaster the best way to start a business, tell you, is from the simple things to start, you can handle things, not necessarily to create how big miracle, but a little simple things do well, I often say a word, do 100 rotten things, every thing to do twenty or thirty points to do a good deed, a good thing to reach 90 points above , this is the best. Every market, you are facing a lot of opportunities, I often say a word with the webmaster these days, do our field often face a lot of temptation, many opportunities, we often think of things like this, to make a sum of money, is a big money or a penny of their own to be sure, to be able to grasp the temptation. Everything is very tired, you choose the time must choose to do the biggest business.

The last word is Ma Yun said, with the public interest mentality, business practices. Every entrepreneur is under pressure to start a business, he will make a lot of judgments, sometimes do a lot of wrong, at this time we found a problem, in your judgment, you have to think, this thing for the Netizen has no benefit, can give the netizen to provide valuable dedication, will be your netizen scold, We will see a lot of stationmaster early start a business to encounter this kind of problem, the first to be able to meet the ads are old military medical ads, they are the easiest to give you money, and this ad posted up later, tell you a result, big advertisers will not talk to you, the net friend will feel that this site is rotten, collect this money, means that you will not receive a lot of money in a few years, but also limit the development of your website traffic, this is a case of choice. At this time, everyone's judgment must be Ma Yun said, public welfare mentality, first do a good deed, the second, do not do free business, must be able to earn money business, because enterprises need to develop.

Today I would like to share so much, thank you.

Source: http://blog.sina.com.cn/s/blog_50a223810100v6qj.html