Outdoor brands seek balanced development of electric quotient

Wen/Zhang Two of the world's top outdoor apparel brands of retailers adopt each unique approach to attract customers, and effectively integrate E-commerce and direct marketing combined. As a brand retailer, if you ignore digital direct channels, it is likely that you will only "win" the collective cold eye of consumers. Don't believe you can ask the North face and Patagonia.  The two world's top brands of outdoor apparel retailers adopt each unique approach to attract customers, effectively integrate E-commerce and direct marketing. To lure consumers to Patagonia, for example ...

Electric Shanglanhai Another evolutionary way to explore discount sites

With the rapid development of Internet and mobile Internet, e-commerce ushered in a new development space. Domestic electric business industry, Beijing East and Alibaba game, you have to sing my debut trend. BEIJING-East integrated platform and category resources, in the value chain to explore the way out, Alibaba is an open ecology as the infrastructure, in the 2B and 2C business. And with the rise of micro-letter payment, the electricity business site from the original spell flow, spell price, turned into now the fight logistics, hard to fight a wide, fight channel. In the wide and the whole of the electric business industry, but also subdivided into special selling of the main electric business website. Among them, to beautiful say, mushroom ...

A lot of people in the electric business reacted first.

One said that the electricity quotient, many people first reaction: is hiding in the home to open an online shop! A lot of college students, after graduation work is not easy to find, but also do not want to open shop, most people's idea is this: "Open shop is not on the internet to sell things?" Just like a cigarette fruit in the doorway, as a college student more unseemly, People will think I'm not a man, and my family won't understand. People ask you where you are employed, you are embarrassed to say. If you are a guest in a well-known website such as Alibaba, sales, website editing, etc., people will feel that you are capable. Many students also went to the government departments, enterprises, is not open the net ...

How to manage distributors? To use the order software as an electric business platform

A set of IT systems to become an electric business platform, how long is the road to go? The answer is unimaginable. Perhaps the traditional IT system makers never even thought about it, but in the clouds everything became different. The Special Arts City, which employs over 3000 people, has developed for 17 years and is already a very large jewellery group. Because the order to customers is too large, special arts city has been planning to develop their own IT systems, to do a similar Taobao storefront platform, so that each dealer to complete the order. But first, Taobao is a public website, they do not want competitors to know the order information, I hope to find a ...

3 Neglected strategies to help you upgrade your website traffic

Search engine optimization, keyword advertising and social media and online advertising are common strategies used by E-commerce sites to increase traffic. But why hasn't the flow reached your expectations? Efforts to increase web traffic (and conversion rates) should not be halted by these popular strategies. Here are some ways you might have a greater impact on your site's traffic. Smart reminders for existing customers use your existing customers. If the relationship is properly handled, these individual purchases can be turned into loyal customers for repetitive consumption. In the payment link, the purchaser is required to provide email ...

How do the writers existed to do the Cross-border electric business fan economy?

As the drama "Palace" series, 2013 edition "Smile Proud River", 2014 edition of "God Carved", "beauty scheming" of the writers and producers, whether because the script itself or the actor in the play, in the works of each is much attention, or even attract controversy, He has also become one of the few writers in the mainland who can rely on personal branding. Just recently, in a Hunan Taiwan hit the ancient costume drama "beauty made" downwind car, launched its own name of the United States makeup brand "beauty manufacturing." However, it is not intended to operate on their own, but the United Electric Business Company Yat-quality goods, the latter responsible for the early stage of commodities ...

Want to make your electric dealer website trustworthy look at these seven key elements

Now, a lot of foreign emerging electric business platform springing up, such as lemonstand,shopify, and Squarespace, and so on. Many people are pouring into this area to build their own "storefront". But the problem is that the number of online shops is increasing, but online fraud is becoming more and more, so is it worth the consumer's trust for the online stores that have just been set up? For your site to withstand the "trust test", the following seven key elements worthy of your attention: 1, Web speed. Whether you believe it or not ...

What is the right position of the electric dealer in the countryside?

Into the internet age, the new round of business development trend, the electricity business has become the business model and the focus of the Internet. However, can the hot electricity quotient model dividend also benefit the countryside? It is well known that the development of Chinese cities in the past few decades has been achieved by plundering rural land and resources. In contrast to the flourishing of urban commerce, it is the loss of the rural labor force and the waste of the rural land. Into the internet age, the new round of business development trend, the electricity business has become the business model and the focus of the Internet. However, the hot electric Dealer model dividend can ...

How to do research on the characteristics of the target users?

Traditional enterprises to do the electrical business site, not only to determine the product after the end, the earlier is more important to the site's target user consumption model to do some research. Actually speaking here, our traditional enterprises in the operation of the Electronic business site, the study of the target user's consumption patterns and characteristics is essential, but also the most important work. I personally use this study as a target user snapshot, that is, to list the target user characteristics of the enterprise's products, including age, income, education level, office location, job nature, location, family population, consumption type, etc. This target user snapshot, ...

How to call the future electric business? Whoever holds the advanced cost structure wins.

Buy and sell Bao CEO Zhang current electric Business industry's smoke is still far from pacified, the next multifaceted era of electrical business is about to begin. The advanced cost structure model of the new Generation Electric Company is a subversive change of "play", which becomes the key of winning. article/Entrepreneurial State columnist, the founder of the sale of Zhang with the successful listing of Jingdong, as well as the next Alibaba sequential landing in the U.S. stock market huge financing, many media have exclaimed that the electric business duopoly "competition" era, as if the Chinese electric business pattern has been set. On the contrary, I think the current Chinese electricity industry's smoke is far from pacified. For low buy high selling electric business model ...

4 key points for SMEs to do cross-border electricity

As we enter 2014, cross-border heat continues. With the promotion of policy, more and more small and medium-sized enterprises also want to participate in it. Recently, the World Network business in Guangzhou organized a theme for "Small and medium enterprises to do cross-border electricity dealers" under the offline salon. As one of the invited guests of the Quartet Group Vice President Liu Xiangdong, on the cross-border electrical business related topics and exchanges. Oral/Hand Quartet Vice President Liu Xiangdong Logistics: 4 Aspects of choosing the right logistics company mainly from four aspects to measure the logistics company is suitable for themselves. First, look at the history of the company. Second, look at the company's service channel is comprehensive. No...

The misunderstanding of business-to-business electric quotient: blindly follow the mode of business

In the past year, the days of business-to-business dealers have been tough. A survey shows that, influenced by the macro-economy, about half of business-to-business Web sites have seen net profit decline, while the number of paid members has fallen by more than half. Think about business-to-business development paths from the beginning? At present, the overall economic downturn, overcapacity in various industries, sales of various enterprises to the king, traditional enterprises, especially industrial enterprises net will strong. In the business-to-business industry, the vast majority of business-to-business platforms are struggling to survive, with the exception of one or two of the category of vertical electric dealers supporting the retail electric business. When ...

The nine secrets of the successful transfer of Electronic business website to mobile end

If the dealer's website has not contributed to traffic growth after porting it to the mobile end, you may want to consider whether there is a problem with the mobile end product design. Shortly before that, Vinted, a start-up in the Baltic Sea, had just financed 27 million of billions of dollars. Vinted was originally a web market for girls to buy and exchange second-hand clothing, about a year ago, vinted had no influence in the Mobile world, but now more than 50% of its traffic comes from the contribution of mobile apps. In the process of redesigning its application in vinted, the mobile product design company L ...

How to do good Electronic business copy?

Copywriting is one of the most important aspects of business advocacy, and a good copy can often bring several times the benefit of the merchant. So what kind of copy is good copy? And how to do the text dissemination? To solve these problems, the author gives the answer. As early as a few years ago, China's e-commerce personality of the war has begun, Taobao and the cat's online business district, the writer constantly gush, some are hired to be responsible for advertising, and some of the boss himself. They earn clicks, sales, and popularity in a way that catches the eye of the user. Copywriting in the strong exposure of the internet presented in the eyes of the vast number of users, this marks the electricity ...

Cross-border electrical business insiders teach you how to build a start-up team

Editor's note: Recent articles on Cross-border electricity dealers are very numerous, but few are very grounded. If you are interested in Cross-border electrical business, want to go into the business, then I suggest you look at this insider's entrepreneurial experience. This article is from an entrepreneurial boss's hand, because he did not want to expose the request for anonymity, thanks to the author of the selfless dedication. By Perome Author Introduction: Read so many media on the foreign trade in the report, have you ever thought of yourself to play one? Confucius taught us: it is a joy to learn and to practise. Today I will combine some of my own experience, and you share how to form a ...

Three kinds of "subtraction" to solve the problem of living and distributing mode of fresh electric dealers

There are two reasons why it is difficult to live in a fresh home. The difficulty of its operation and the immaturity of the environment. A fresh home match to be successful, three major problems must be solved. First, the product problem. If the product is no different from the market or the supermarket, it is bound to be uncompetitive, so most of the residential enterprises have chosen organic or organic products to operate. But in fact, in China's current environment, the farm can not be able to plant an organic first, its credibility itself is missing, must rely on strict product testing standards to screen. Either there is no, or the quality control is difficult (testing level and mechanism worrying. ) Second ...

5 small case of fresh electricity dealer

How does the fresh category do promotional activities? How to form the continuous sales after the activity? The five cases of this article have successes and failures, and the lesson to us is not to fight unprepared. Taobao's poly-value as a power channel owner of the huge flow advantages, agricultural products and fresh produce in 2012 to become the fastest growing category, poly cost-effective also in 2012 began to launch local fresh channels, 2013 gradually formed, began to become a cost-effective living in the important category. At present the cost of fresh fruit category to fruits, seafood, meat mainly, the model is basically pre-sale, that is, order agriculture. The following five cases are successful ...

From the electric dealer to the O2O next sell the traffic to the lower door

These two days suddenly have a feeling, from the electric business to O2O development process, the next step will appear to sell the flow of the market under the line of the evolution of the store. In fact, this is happening, but O2O's name is too big to cover the eyes of many people looking at the problem. Ali Union high Germany, push Amoy point, shop pay treasure purse, etc. Tencent push micro-letter payment, to create micro-life, Beijing east to the overall transformation platform, next year to explore O2O. These three have become the electric business platform and O2O platform of the same goal, also have a large flow of the foundation. In the era of traditional electric business, these have a large flow of electric business platform just ...

Mr. Wei: After 85, you can understand the future of the electric business

No matter what industry you're in, just take a look at how old your consumer is. You know you have a few years to go. For the electric business, 85 is really accompanied by the growth of the internet generation, where their needs, the electricity business opportunities are there. For traditional enterprises, E-commerce should be the electronic business, the first consideration is not to become e-commerce, but the original business platform which links can use the Internet e-commerce means to solve. If we do not understand history well, we will not have a clear insight into the future, today mainly from the perspective of Internet history and you exchange. A piece of ...

Beijing postal Company responds to stall package standard: Mail Department comprehensive service provider lost after retrieving

This morning, Beijing postal Company on the recent "Hebei Bazhouy appeared stall sale of unopened international mail" incident to the Beijing News, the exclusive notification response. The bulletin said that the postal company confirmed that the sale of mail for the overseas Postal Service can not be delivered back to the unopened postal goods, the Department of Integrated Services Shangyanwen company from Beijing Post back to recover the return of the shipment occurred. Yanwen company has publicly apologized for this. Beijing Postal Company: Mail Department of the comprehensive service provider after the loss of the bulletin, after the Beijing postal company to investigate, confirmed that the sale of mail for overseas postal services can not be delivered back to the unopened post international small return ...

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