Step forward: How does a vertical electric trader capture a woman's heart?

Today, I saw Tingchenling's 20 references to women's E-commerce website. I would also like to say my own opinion on how to develop the market for female users. Professor of Communication Department of Peking University, director of China Market Research Association Liu De wrote a book on mobile internet, the coming future: the race and trend of mobile phone people. The book mentions that "technology confidante" is a heavy use of mobile internet users, is one of the most noteworthy mobile phone groups. Also recently saw a data, MA Honeycomb in the introduction of mobile app software, 5 years before the accumulation of 100,000 users. And its travel translation officer ...

How to promote organic rice: give up the fresh electricity business to attack convenience store

From cost analysis to consider found that these several electric dealers to ensure the Gao Mao rate, basically to more than 40%. and Wuchang Rice Floral rice itself is relatively high price, if it is necessary to ensure that the profits to the electricity quotient, but also to support our own survival, go to the electricity business will drag our trip. How did I do it? The background of promoting organic rice under the line: Wuchang Rice is the aristocrat of Northeast Rice, because of its low yield and outstanding nutritive value, it occupies the market place. Rice Floral rice is one of organic rice, with high nutritional value and low yield, so its price is about 3 times times higher than market rice. Its appearance is crystal clear, ...

Electronic Business entrepreneur: 9 Consumer data you need to collect

There is no doubt that the future of E-commerce lies in personalized design. But if you don't even know what consumers want, there's no way to improve their online user experience. This means you need to understand first and then act. But where to start, startups need some advice. Nine of entrepreneurs who have successfully set up their own businesses give their own advice on the following question. In order to enhance the user experience, the novice in the field of electrical business in the collection of data, usually ignore what is the data? The results are as follows: 1. User pays data by simply collecting users ...

Business operators break through Dafa: Product positioning attraction and interaction

Hear the word, especially in front of the "independence", I believe most people will say "no money not to die!", "The money is dead!" Admittedly, independent of the platform is not want to play can play, the construction cost is high, second, the effective flow of typos, the competitive advantage is not obvious, like the Sea Island, at any time may be submerged by the tsunami. If not thinking of their own to occupy an island, that becomes dependent on the big electric business platform on the business is also good, such as the days of cats, Jingdong, every guest, although it is to do the body of the "parasite", but also the blessing of woe ...

Luxury Electric dealers Limited luxury experience

Is the bottleneck is more investment opportunities text/Feng Po * The world's largest travel box manufacturer new Beauty (Samsonite) is scheduled to land in Hong Kong stock on June 16. A spokesman for the new beauty said the choice of Hong Kong listing was mainly due to the growing importance of Asian markets. Meanwhile, Italy's luxury brand Prada has been approved to be officially listed in Hong Kong on June 24.  Prada's choice of Hong Kong, not Milan, is a testament to the Asian market's weight in the eyes of luxury brands. Prada and the new beauty of the two major global brands listed in Hong Kong, highlighting the "Chinese elimination ...

How does the American glasses electric dealer Warbyparker subvert the tradition?

Warby Parker, the American glasses Dealer website, was founded at the end of 2010 with an angel investment of 1.5 million US dollars, which was valued at $120 million last year after a round of financing. Its slogan is a New Concept in eyewear, which specializes in selling glasses as well as eye-related wearing items. It is characterized by extremely low sales prices, claiming to be subversive of the traditional glasses industry. Sales method: Single price, 95 dollars a pair. The site is very simple, divided into men and women area, below is divided into myopia mirror and sunglasses two products. All 95 dollars per pair. Fine ...

New game: No discount plus front and back shop strategy

Text/Liu Wilin recently flash sales (Flash sale) peremptory become another wave, they basically all emphasize its discount source, features in a limited time, in the network to discount prices to sell designer brand-name products.  For example, the U.S. private sale of King Gilt Groupe, is with the big brands, designers have established a good relationship, to get discounted goods, and then through private trafficking routes. However, Giltgroupe recently prepared to open another male shopping channel: Men ' s full price (no discount for men's websites) ...

The traditional enterprise does the electricity merchant encounters the benefit chain problem to train the network dealer

Editor's note: Traditional channels are destined to be the protagonist of this year's electric business arena. Recently, Suning easy to buy large-scale promotions and enter the category of department stores, the intention of "go to the electrical", and Gome also in the Bowser network after the handsome, high-profile and dangdang cooperation. Traditional channels to enter the electricity business, the electric business channel began to step up the integration of the route, and actively courted the traditional brand merchants settled in. In such a tidal wave, the traditional brand how to integrate E-commerce into their own channel strategy is a lot of traditional brand bosses think of the problem. is to rely on their own to make a separate business, or to use the existing power channels to do network distribution? Before the dim end of the State purchase network, ...

Supply chain: Overwhelming the last straw of the electric dealer

Almost all retail businesses, including electricity dealers, the last thing to be overwhelmed must be supply chain management Guo Hongjing (Weibo) West Street network CEO Electric Business Enterprise's development should grasp three big problems, one is the enterprise future development direction; The second is to optimize the internal management system of enterprises, the third is to build a good team for the development of enterprises.  But judging from the case, Filvin's handling of these three points has been very bad.  First, the direction of the development direction of the enterprise needs to be carefully thought for a long time, can not be arbitrarily changed, otherwise it will make the staff of the enterprise positioning is not clear to the leadership of the loss of confidence. ...

Wal-Mart: A hidden concern of the electric business empire Dream

Warehousing is just a small hurdle in front of Wal-Mart, and the effective integration of online and offline supply chains is the biggest challenge of all./Hu Joyen at the end of February 2012, Wal-Mart China announced it would increase its investment in E-commerce tycoon 1th, which it intends to increase its holdings to nearly 51% per cent.  While the deal has yet to be approved by regulatory authorities in China, Wal-Mart's determination to "net" the Chinese market is evident. Review Wal-Mart in the domestic three times net experience, from the earliest Sam members online mall, to last year High-profile contact Jingdong Mall (Micro Bo), Equity participation 1th ...

Green Box: Electricity dealers are not built in a day

Wen/Wang Green Box CEO Ms often told her team: "Brand is not built in a day, the brand is slowly boil out ..." from the beginning of entrepreneurship, she insists on the brand's focus and the control of the details, settling down to do a good product. " However, the rapid success of the green box, so that the electrical commodity card as a night between the establishment of their own market position, just three years, to achieve annual sales of 300 million yuan. At present, it has a modern miss, love • Manufacturing, Jenny Bell, Hi Girl, as well as with Disney launched the brand Children's wear ...

The customer experience is the most need of the electrical business owner concerned

The distribution route must be well designed.  If the delivery staff ran a lot of unnecessary, don't expect him to be good and good delivery.  Oral/No. 1th Store (Weibo) Chairman Gege Customer experience?  The most time I spend this year is the customer experience. Many years ago, our understanding of customer experience is very simple, think it is a slogan, is the customer, customer is God, customer is a food and clothing parents and so on. For two years at Amazon, I went to a lot of warehouses with the founder of Amazon, and he spoke at every warehouse. Almost half of every lecture is spent on ...

Electricity quotient is not a channel

Many of the company's electrical business departments are designated as the new channel department, just marketing 4P in a p--channel (place), not necessarily so myth.  This view is a great waste of Internet resources.  Text/Feng Huaqui the opportunity to re-enter the oil in the domestic is a new category, Meng began to do in 2006, opened more than 100 counters, but still only the second to third place, the first one than he started two years ago, Liv and the gap is very large, never to its 20%. You know, offline retail development slow, want to do in the mall, even if you have a lot of money is not used, because ...

Pre-sale Cooling-off period for electric Business network

Text reporter Sun Hongsu and already mature mainstream website to launch the related sales back exchange rules, the current Ministry of Commerce's introduction of the Cooling-off period rules need to be refined.  The Ministry of Commerce recently issued "third-party E-commerce trading Platform Service Specification" (hereinafter referred to as the "norms"), which on the Cooling-off period is widely concerned about the provisions of the industry. The norms are divided into 9 chapters, 32, from the platform set up and basic code of conduct, platform operators on the management and guidance of managers in the station, clear the parties to the transaction responsibility and protection of the interests of all parties. In view of the concealment of online transactions, the rapid nature of the transaction and the main ...

VC Big Coffee Anderson: Electric Business 2020 years the most climatic traditional retail will die

Sarah Lacy, founder and editor-in-chief of Technology Web site PandoDaily, interviewed Anderson (Marc Andreessen), a leading venture capitalist in Silicon Valley in Tuesday. In an interview, Anderson predicts that E-commerce will replace the traditional retail industry in the future. The following is an overview of the article: Yesterday, I interviewed Anderson, talked about the shoe electric company ShoeDazzle ups and downs. I asked him if he had seen a start-up that had been so dramatic. However, his answer was unexpected, and actually with shoed ...

Xiaoping: Online education may be as popular as a power provider two years later

Xiaoping's position in the field of venture is beyond doubt. He was the founder of the new Oriental study, Visa and consulting abroad, after the new Oriental listing in 2006, he left New Oriental to invest in angels, and after that, he founded the foundation for the investment of young entrepreneurs, and made a good performance. Investment list has been in the past few years to grow into well-known companies of the century Jiayuan, orchid Pavilion set potential, poly-Mei excellent products. At the end of 2011, the serious fund and Sequoia Capital China fund become strategic partners, this is the second phase of the Fund, also symbolizes the serious fund into more formal corporate transport ...

Internet advertising over billions will be super TV: The Future pillars of electric dealers

The future of electricity will form pillars pattern, Taobao-Beijing-east-Tencent into a platform of three poles, internet advertising marketing over billions of ultra TV. This is the Dcci Internet Data Center, published today in Beijing, "Forecast2013: China e-commerce Blue Book" On the future development of the electric business forecast. It is reported that China's e-commerce is going to the tipping point, users, markets, operating key elements of continuous change, some of the electric business enterprises will gradually profit, into the development of "singularity", experienced 2010 and 2011, after the advertising campaign, 2012, the main theme of the electricity market.

Everyone electric power into the electric business giants Battle Heights: Supply Chain decision

May 17, Gome's online mall Bowser Network released news: The increase in annual sales to 10 billion yuan. The news, the industry in an uproar, if this performance can be achieved, Bowser network in the next 7 months must achieve 5 times times the growth, and will enter the enterprise "tens of billions of dollars club." Throughout the electric business industry, in addition to the platform model of the cat, sales currently broken tens of billions of dollars of the self-employed enterprises only Jingdong mall. On the Bowser network released a week ago, the cat announced a 200 million yuan subsidy to the electrical city merchants, to strengthen the cat electrical city in the industry's influence and market share ...

The electric business big guy fine Solution Winter theory: The low tide is only the process

December 14 News, in response to the recent electric business winter theory, following billion power network CEO Zhengmin in Micro Bo said do not believe in the electric business after winter, Jingdong Mall CEO Liu, Dangdang CEO Guoqing, Fank CEO aged, Bowser Network CEO Zhiquan, and other representatives of several electric dealers said that the electric business is not recognized winter theory, They believe that although the electric business industry has difficulties in financing, profitability and homogeneity of malicious competition, but there is no problem with the business model, and firmly believe that the industry after the return of rationality will smoothly through the low tide. And in 2010, the electric business boom is different, 2011 ...

Ten years of three changes in electricity quotient

1998-2008, China's e-commerce has gone through ten years, coincidentally, there are three changes in ten years, and more coincidentally, the ten-year change, just three crooked words can be described. More than ten years of E-commerce, the world's first wave of E-commerce boom in 99-02, the market in the embryonic period.   Internet users immature, immature market, to 8848 as the representative of the E-commerce site is the most shining bright spot, the biggest achievement is the birth of a group of primary internet users. The second stage is from 2003-2006, When, Excellence, HC, Global sourcing, Taobao, this ...

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