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Now we must realize that the technological innovation form and the market role orientation are changing, taking the user as the center, the people getting more and more attention. In particular, the Internet industry, the fast-changing market we have to hold its pulse, fully consider the needs and direction of the market, which is to Web2.0 evolution of the core issues. Site construction of the user's attitude can be reflected from a Web site, users of its perception and evaluation of the "reflexivity" will profoundly affect the survival of a site in the fierce competition, so there are some details we have to pay attention to.
Professional classification and accurate navigation
Now it's not like a few years ago, not a huge amount of information and gorgeous pages, these are now unable to become a core competitiveness, now than the professional classification and accurate navigation. To give the content to the importance of different locations and different sizes of the entrance.
Build a website When the idea must be clear, its framework should be clear, so that users easily know the site to provide all kinds of information, where it aggregation all kinds of information how can be conveniently obtained. In addition, whether the title of the navigation or the name of the column to be clear, can not let users do not know the path it will lead to.
The sub section below the Big channel also has its own navigation.
The location of breadcrumbs is also clear.
Only the navigation is clear, the user can more conveniently browse and jumps between the webpage, the navigation is a webpage signpost, is also the user experience most important detail.
Second, the column layout and location is the most important
Because the position of the column will affect the user browsing experience of the order and direction, if this order and direction is not humane, there is a serious inconvenience, in this framework of the content of the site to provide it is difficult to exert its force.
Like the left side of this is more reasonable, it put the new products on top, and the right to the new products and news such a quick update of things to the bottom is not very reasonable.
To put important columns in a significant position, update faster to put on the above, although it is the details of things, but will greatly affect the user's browsing.
Third, the website internal details should unify
The same site, whether from the size and location of the logo, article format, pagination or multimedia embedded in the use of the unified, must not let users feel like a different web browsing.
The same type of article, the format should be unified.
The ways of paging are as uniform as possible.
Sometimes this format will be inconsistent, you need to standardize the whole station.
Some web pages after a long time will be lazy and lazy, for many aspects of the user's experience will have a great impact. This need to have a person constantly follow up, regular audit of each other not uniform aspects and details, to carry out rectification, to show users an organized, easy to identify and use of the Web page.
Iv. Personalized Settings
User needs and hobbies are different, we must cater to their different browsing habits, to create a more comfortable browsing environment and atmosphere.
There are actually some things that are easy to achieve. We can let the article class page bottom color to allow users to choose freely.
Also allows users to change the size of the text to meet the needs of people with different vision.
The header of the foreign article has a lot of optional things, which is the direction of our study.
Provide an option to let users email the article, you can directly print the article itself, you can share their own space, the upper right corner can change the size of the font.
These services are provided by almost every web page in foreign countries, and we should also pay attention to these details to enhance the user experience.
V. Collect user information in a simple way
Website intelligence is not difficult, it is the attention to detail, it can rely on simple technology to complete. A very important point is the collection of user cookies. The user's information will be stored in the database, in order to timely access, to provide users with more personalized service to his personal.
However, it should be noted that the collection of user information does not necessarily require users to perform cumbersome registration, which has a great negative impact on the user experience.
(This form is cumbersome and impractical.) )
For example, if a user uses our site search tool to find a certain category of products, we can use the things he searched to determine his preferences and recommend similar products, which is also an important way to increase PV.
For example, to provide such services:
Six, the left side of the class Explorer Bar
This allows users to feel as if they are using resources to manage their own computer's things, very intuitive and convenient. First C disk D disk, and so on, and then the folder in each disk, which is the subfolder of each folder, and finally file (the article in the page)
Side of the auxiliary navigation bar to the user's perception of the position plays a great role, users can easily find themselves in that child pages, but also easy to jump between the pages.
Vii. extension of all aspects
After reading an article, users may need to know something else, but not sure where to go, we will give them guidance and help. For example, settings like ours are very human.
Whether the end of the article or the end of the plate, give a certain extension.
This gives the user enough guidance so that even after reading an article can stick to the site, continue to read other content.
Eight, pay attention to search engine mode
The use of search engines has risen to an internet lifestyle. For this, we have to have a clear understanding, not only to think of more ways to upgrade SEO, but also to let search engines provide the result is the user needs, the number of clicks to have more "effective click." In addition, it is important to own the site of the search engine.
Site search engine has not only the auxiliary of the internal navigation of the website, but gradually become the people in the process of browsing the page an important part of a lot of information to find to rely on it, so must improve the site of the search engine, its operation and screening of technical design must be accurate, Be sure to present the available and reasonable results to make it easier for users to find the information and information they need.
For example, a user wants to search 2000 yuan mobile phone, how to search? Enter "2000", but the result is not the price, and basically is the product model name, so the search is not very accurate, can not give users the required information.
Good search results will be available in a wide range of content, pictures, articles, videos, etc.
Pacific's fast Search, to provide multiple search results of the column navigation.
Use the icon as the way of expression
The webpage is not a dead frame, but should be a living, can communicate with the user platform, so let the user feel affinity. Icon navigation is more approachable and easier to identify than simple text links. Because people's perception of the image is much greater than the perception of the text.
We can compare the navigation below.
The user's ability to recognize the image is stronger, to increase the visibility in detail
Ten, the website should carry on the internal linkage
Each channel in the organization can be formed independently, but the content must be linked to each other, can not "single fight", the plate fragmented.
This linkage can be through the channels to each other links and portals, or channels between the article to introduce each other, as well as channel cooperation to work on a regular basis to complete the topic.
A topic for testing with a mobile channel and a 3G communication channel.
Through the related article link, will take the user to other plate.
This synergistic force will bring the browsing volume and attention to both sides of the mutual cooperation, and increase the value added, so that 1+1>2.