As a manager, you should understand 2.0 of the five core values of enterprise

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Xu Wei vice president of Wen/Ming Road

And when web2.0 out when some similar, Enterprise 2.0 This concept came out, we found that although the article a lot, but read it still do not know what it is. As a practitioner of 2.0 industries, I would like to make it clear in a more understandable language.

Enterprise 2.0, also called Corporate socialization, was first proposed by Harvard Business School professor Andrew Macafi (Andrew McAfee) in spring 2006 in the Sloan Management review (MIT Sloan Management Review). According to the definition of Andrew Macafi, "Enterprise 2.0" is the application of social software among enterprises, enterprises and enterprises, and between enterprises and their partners and customers. The core idea of Enterprise 2.0 is communication and collaboration.

Since there are 2.0 enterprises, then there must be 1.0. The so-called Enterprise 1.0, is currently the majority of our corporate people to adopt the traditional office, for example,

· Communicate with online communication tools such as email, QQ, micro-letter, need-only etc.

· Use Evernote, micro cloud, cool disk and other cloud storage software for file sharing;

· Manage personal schedules with software such as Outlook;

· Use various GTD software to carry out task reminders;

· Control project process with project management software;

· Use OA system to complete process approval;

· ......

Enterprise 1.0 and Enterprise 2.0 core difference lies in, one is from the individual office demand, one is from the enterprise overall office demand embarks. If you are simply starting from a personal office, the above software is sufficient.

But don't forget, the work is teamwork, everyone only organically unite, the strength of cooperation can emerge. Enterprise 2.0 and core values are "pooling of wisdom, activating personnel dynamics". By bringing together the knowledge scattered in the brain of the enterprise employees, the communication cost of internal information is reduced and the information advantage of the enterprise is formed.

The revolutionary thing about Enterprise 2.0 is that it introduces social relationships into the workplace so that a task is no longer a person's business, but a group of people. We can see not only what we have done, but also what others are doing. Not only can we do a certain task ourselves, but we can get others to do it for us. These, in the enterprise 1.0 times is impossible to achieve.

In general, the core value of the Enterprise 2.0 has the following five:

1. Knowledge sharing

I have been a magazine editor, for such a brain-intensive team, the team's knowledge sharing is very important. To this end, we have registered a Evernote account, and then the account password open to everyone in the team, you can add new resources to it, you can access the public repository.

There is no doubt that this solution is a last resort, we use a personal knowledge management tool to complete the team's knowledge-sharing task, although feasible, but experience is not good. Its meaning is only a shared access to the storage space, because everyone logged in with an account, team members can not be published on the above comments. Finally, the Evernote became backwater. Also, because of password sharing, there are potential risks.

But in the Enterprise 2.0 environment, the knowledge management is socialized, each member can upload the file to the document center, the picture center, each member can add the label to the document, each member can express his comment to the document content, thus the document center becomes alive. Also, managers can add the essence of the document to the "Knowledge portal" and manage it in a tree-like directory, making the documents orderly and usable. With the precipitation of knowledge portals, the training of new employees is no longer a difficult task.

2. Task collaboration

For much of the work, collaboration is essential. Generally speaking, our collaboration tool mainly has the meeting, the Mail, the establishment QQ group these several ways. But these collaboration tools have their own shortcomings: The meeting is synchronous communication, must be all staff at the same time, the threshold is the highest, but also the most waste of time; mail in the collaboration of many people experience very poor, constant "re:", "re:re:re" people crazy, Want to get out of the mass of mail to get the one you want is also very necessary skill; QQ Group is a very light communication tool, it is very easy to drool, discussion efficiency is very low, if a group to discuss multiple tasks, it is easy to create confusion, and for those who are not related to a task group members, the other person's discussion is actually a kind of information harassment.

If you use the Enterprise 2.0 tool for task collaboration, the experience and efficiency of collaboration will be much better. Each task can be regarded as an "online meeting room", its members only include people who are directly related to the task and others do not receive harassment; Its discussion topics are not confused by the task itself; Its discussion record is presented in a single page and can be viewed very directly to the previous communication details; It can also upload attachments.

The more you work, the more obvious the benefits of task collaboration, which almost completely eliminates the time spent searching for messages, and the likelihood of forgetting is greatly reduced. Task collaboration can also expand the management radius of managers, before the leader can only through the meeting to listen to report, subordinates write work report way to obtain information, this way is not real-time, not detailed, and sometimes lack of credibility, and through the task of collaboration, managers can "watch" the progress of the task, all the details can be mastered, It also eliminates the waste of time reported by subordinates.

3. Public space

Almost every company will do some "team building", go out KK song, eat dinner, or pay people to do outreach training, the purpose is to let the staff familiar with each other, so as to improve collaboration efficiency, increase staff for the company's identity and sense of belonging. However, most of these things are very state-only and can have a limited effect. When the company was big, it was very common to have been working together for years without saying a word.

In such an enterprise 1.0 environment, communication is basically a specific task for the topic, not the task of the topic of communication environment, we can hardly imagine a grassroots staff will be their work sentiment mass mailing to all staff. Moreover, the communication by the departmental boundaries, the level of barriers, the direction of communication with longitudinal, horizontal communication opportunities are very rare, which led to the leadership does not know the situation, grass-roots staff have no opportunity to report directly to the leadership.

and Enterprise 2.0 Natural is a company all staff members of the Community, communication is similar to micro-bo horizontal communication, which let the company has an online public space. Here, you can not only publish and work directly related to the news, you can also publish work sentiment, share valuable articles, to the colleagues to initiate questions and answers, vote. This is in fact the spirit of the Enterprise 2.0, "focus on the wisdom of the community, activating the people's power." Without such a public space, there is no way to concentrate on group intelligence.

In a supplementary note, some people are expected to worry that public space will lead to leaks of information because many of the information is only known to some employees. For Enterprise 2.0来 said, this problem does not exist, almost all Enterprise 2.0 software has the group function, when you think a piece of news only suitable for their own department to know when, tick select group again release on it, outside people can not see.

4, the company's cloud files

In the Enterprise 1.0 times, it is extremely difficult to record the business history of the enterprise. Large enterprises may have specialized archives or offices, the full-time staff responsible for the custody of documents. But what can be preserved is only a very small part of the information generated in the business, which is often a result, such as financial statements, contracts, formal documents, but how they are produced, and how the process of discussion is, is basically impossible to record and restore. Although emails can leave data records, that's only theoretical, because the data is scattered and stored in each employee's own mailbox, and it is not possible for an enterprise to directly view each employee's mailbox.

The Enterprise 2.0 is based on cloud storage and design, all internal communications are stored in a unified platform, which is equivalent to the establishment of a corporate cloud file, but also accurate to every detail of the file. Its value is obvious, not only to make all the work is well documented, but also to solve the loss of information due to employee turnover (the employee's account has been deleted, but all his work records are still in).

5. Unified Working Platform

In the 1.0 era, most of the Office software is independent of each other because there is no social relationship in the enterprise. We use an account login mailbox, with another account login Evernote, and then use the third account login OA. Because the account did not get through, we can not do across the different Office software information transmission, also can not be between people and information transmission.

But in the Enterprise 2.0 times, some advanced Enterprise 2.0 platform can through the API to the decentralized Office software access to the same platform, the user just log in once, can use the same account log multiple software. Also, users can share information with colleagues when using a software. If you don't understand, think about using the Sina Weibo account to login to a third party application in Weibo.

Conclusion：

In general, to understand Enterprise 2.0 must grasp two main lines--

The first line is the introduction of social relations, which is a link, it turned the original personal office software into a team of office software, so as to achieve a centralized group of wisdom;

The second line is the use of cloud computing, which unifies the distributed data, which is the technical basis of the collective wisdom.

This paper was issued by Xu Wei, and was edited by Tiger sniffing net. Reprint this article must be approved by the author, and please attach the source (Tiger sniffing net) and link to this page. Original link http://www.huxiu.com/article/19009/1.html