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Because of a common idea and goal, they become "entrepreneurial trio". After more than 1 years of intense preparation, finally in March this year, the establishment of the online supermarket, Guangzhou University City to do all the students in the school business. Now, their monthly turnover has reached 50,000-100,000 yuan, the entrepreneurial road to see the dawn.

Creative]

Make "big bucks" with the little things around

Yesterday morning, just climbed up soon Zhi Zhi and as usual, sitting in front of the computer, on her online supermarket, staring at the background operating platform, "school holidays, supermarkets, summer operation and scale upgrade are very important." ”

She spoke in a tone that seemed like a CEO.

This June 29, Zhi Zhi just graduated from the computer department of Guangdong University of Technology. The other two "partners" are her alumni, a named Lano, and her peers, and the other is HWA, two times higher than her, starting business in Shenzhen, an IT company engaged in sales work.

3 people have known for more than 4 years, usually like to gather together to "blow water" to participate in the school's networking activities. Speaking of three people with entrepreneurship, Lano said, "A lot of Zhi zhi mind flexible, know ' use ' side of the matter to make ' big money '." ”

"There are about 180,000 students in Guangzhou University town, but there are only a few large supermarkets, and students usually can only patronize some of the less comprehensive and expensive shops in the dormitory area." "Zhi Zhi said, in fact, students of the demand for daily necessities is quite large, but also very concerned about commodity prices and service quality, if the way through the online shopping, to help them achieve" at home, good goods sent to the House ", I believe that we will compete for instrumental.

Her words got the approval of Lao Ye and Hwa. Lano said that he is a typical "take-away family", at least 2-3 times a week to sell takeout, especially to the exam, rainy season and summer, we are too lazy to go out.

Preparatory]

With a business plan to raise money around.

See the gap in the market, 3 friends immediately contacted the Sun Yat-sen University to study the market survey of several students, ask them to the Guangzhou College City student consumption status of the questionnaire survey, and based on the results of the investigation to determine the business plan.

After a hard business plan finally tentatively prepared, Zhi Zhi and other people with thick folder, separate to find their relatives, friends and some more familiar with the business, over and over again to explain the project to them, "We are students, at first they pooled 20,000 pieces of capital, after the investment must be around ' financing '." ”

Registered real-name website, purchase back-office operating system, taking into account the actual situation of goods distribution, Zhi Zhi and other people to find a university city, a large supermarket cooperation, by the other side to provide a relatively low price supply.

"Entrepreneurship is about achieving self-worth more quickly," says Chi Zhi.

Preparatory work for the previous 1 years. This March, the "entrepreneurial Trio" in Guangzhou University town of the city of the East Gate Square, the campus rented a house as office space, a few simple computers, limited supply and manpower, online supermarket officially opened. The three agreed online shopping process is: every day before 18 o'clock orders, 18 o'clock-19 o'clock to cooperate with the supermarket picking, 19 o'clock-23 when door-to-door delivery, to ensure that guests under the 24-hour booking "yes".

Opened]

Wait a day to take a small order

Despite a number of online and offline publicity, they were still very worried about the "no reservation" on the first day of the opening. All day, three of people were nervously in the room, staring at the back-end operating system, occasionally trying to make sure the system was working. Until 5 o'clock in the afternoon that day, seeing that there are more than 10 minutes to "receiving", suddenly, the computer screen appeared the first order ——— finally have a business door.

Old Wild remembers, that is Guangdong Medicine School A student orders, the total amount is not big, only thirty or forty yuan, bought shampoo, shower gel, toothpaste toothbrush and other daily necessities. Although they have been "rehearsed" many times before, after the order of how to quickly pick up goods, distribution door-to-door, but really see orders, three people or a rush.

"Although there was only one business that day, we were happy, after all, to taste the sweetness," he said. "said Zhi Zhi.

Prospects]

The road to entrepreneurship is more confident.

Zhi Zhi said, open an on-line supermarket, is oneself enters the university the idea. Freshman time in the student community met the current companion Lao Ye and Hwa, three people very congenial.

However, friendship to the friendship, related to the operation of the supermarket, we will still be a decision for a red blush. After 51 this year, Hua thought should be in the publicity of additional investment, expand the impact, but the old wild do not agree, that the money is now tight, should be gradual. Two people almost to fight for this thing, fortunately have Zhi zhi as "peacemaker", three people finally again "target".

Because of their female role, it is also particularly easy to get two peer respect, and gradually Zhi Zhi became the core of the team. Lano said that the supermarket business is everyone together to discuss, but if the external words, it is handled by Zhi Zhi. Zhi Zhi also likes to call himself the "CEO" of an online supermarket, and she says she plans to set up a company in the summer vacation.

Although she and wild on June 29 just received diplomas and degree certificates, but they are operating online supermarket this road has been more and more confidence. Today, more than thousands of students have registered as online supermarket members, of which 1/3 have been developed into "repeat customers", turnover of up to 50,000 yuan per month.

"The strategic goal of the online supermarket is to develop into a large portal site which is based on the network shopping and integrates a variety of network service functions." We are confident that we can build a Guangzhou University city's most influential network platform. said the cheese with confidence.

Expert comments

The team has the core to lay a good foundation

Dr. Jin Rongwei, executive vice director and entrepreneur expert at Sun Yat-sen University's Entrepreneurship Center, said that "the three alumni" from the College city students the most basic needs, set up an online supermarket very "entrepreneurial spirit."

However, he pointed out that the success of college students must consider 4 key elements: entrepreneurs and their team, business opportunities, resources and business profit model. These 4 major elements are dynamically changing as the environment changes.

"Their online supermarket is a bit of a ' class Alibaba ' model, that is, to imitate Alibaba's ' Taobao ' model." One of the advantages of this model is that it is simple and easy to operate, and it is feasible to operate in a specific region specific market, such as the demand of the small commodity logistics market of the university town. "Jin Rongwei said.

But the problem with an entrepreneurial growth is that with the growing number of commercial varieties, the continuous expansion of trading volume, online and offline sales matching ability requirements will become more and more high, at this time, the corresponding operating costs may rise substantially, which for college students team resources and management capacity is a huge test.

Jin Rongwei stressed that from the entrepreneurial management of the 4 elements process, college students in each stage of entrepreneurship should seriously consider the entrepreneurial resources, team cooperation, especially the core of the management team must be stable. It is gratifying that the online supermarket has formed a team with Zhi Zhi as the core, to avoid the inconsistent business philosophy may result in the team discrete risk, which for their follow-up operation has laid a good Team Foundation.

Finally, Jin Rongwei warned the students, although the "business Opportunities Unlimited", but more forward-looking to consider a number of business risks, because, more powerful companies will certainly be with the construction of the university city to enter the market, then, the competition will intensify, college students only to create new models, Finding new markets can be a niche in a segmented market.

Journalist Notes

Work, cat, play musical instruments

The office of the online supermarket is located in the courtyard of the University city Sui Shi Cun. The House is about forty or fifty square meters and the furnishings are very simple. Everyone's room has only one bed, one computer table and some instruments. If not, it's hard to believe that this is the three entrepreneur's office and bedroom.

In the living room, a large-screen TV set lay on the ground. There is a pair of game handles in front of the TV. They bought it from a new town a few days ago. Music and playing games back in childhood are their pastime.

In addition to the shabby, this office is still a little messy, fully demonstrates the character. Two bowls of cat food were placed at the door. Zhi Zhi is very fond of cats, they have raised 5 cats, some are wandering, some friends send.

In this piece of the world, Zhi Zhi and her companions quietly struggle, entrepreneurial early stage of their environment is clearly already satisfied.