Sina Science and technology news July 30, giant Network CEO today in 2014 ChinaJoy Industry Summit Forum, revealed that the giant network will be privatized as an opportunity to officially enter the entrepreneurial phase of two, and the hand tour will be two times the main battlefield of entrepreneurship, the goal is to make "journey" level influential hand tour products.
The following is a transcript of the speech:
Giant Liu Wei: giant two times pioneering, the goal makes "journey" Level Hand Tour (lecture record)
Leaders, ladies and gentlemen, good morning, I am the giant network Liu Wei. Today is very happy to share with you the giant network in the hand-travel research and development of thinking and product layout.
10 years ago, the Giants in the "Journey" in the Game industry First World fame, established industry status, and listed on the NYSE. "Journey" This game in the business model, play has a lot of subversive innovation, it established the giant's innovative genes, let us firmly embark on the road of independent research and development of boutique strategy.
July 18 This year, the giant completed privatization, hoping to escape the shackles of capital markets, to find innovation, entrepreneurship must be the passion, adventure, momentum. This year is the giant network set up 10 years, giant group entrepreneurship 25 years, we take the opportunity to privatize, officially entered the two stage of entrepreneurship. Hand Tour is two times the main battlefield of entrepreneurship, the goal is to make "journey" level influential hand tour products. Today I will discuss with you how to make an influential hand tour.
Giant to research and development, end of the era has been adhering to independent research and development of quality strategy, in the hands of the times we continue to adhere to boutique strategy. How to create the quality of the time, I think at least meet the following four conditions:
1th, respect the market, respect the player. Only by respecting the market and respecting the players can we listen to the real voice and feelings of the player. History of the year summed up to do the end of the production of "8-word policy": glory, goals, surprises, interaction. We believe that this "8-word policy" is not only applicable to the development of the end of the tour, but also suitable for hand-travel research and development, is the understanding of the players and the summary of human nature, we put this "8-word policy" to carry out the development of the hands of each detail, function It is important to be able to be in awe of the market and the players and to be in place in the research and development process.
2nd, excellent research and development team and culture. The network game industry is the creative industry, the person who has the innovation ability is our industry most important wealth. Giants in the talent this piece has been adhering to the two principles, one is to constantly explore, cultivate and retain outstanding creative talent, and second, we want to push the youngest person to the forefront. We look at the past ten years, the development of our game industry depends on the generation, this generation has achieved our past ten years of industry growth, they are the main force of our players. With the development of the industry, we are now over the core players group. Before the Giants network the most core, the top producers are basically generation, now we have to start to push the first line to the top producers, they understand the needs of young players now. The cultivation of research and development talents requires the company to have excellent research and development culture of the soil. We all see this industry is very bright side, in fact, this industry is very bitter, at the same time the industry is very impetuous. How to let these young team out of impetuous interference, sinking heart, adhere to their own ideals, can not rely on the young people's own understanding, but also rely on the impact of research and development team culture. It is very important to shape a good research and development team culture.
3rd, continuous technology accumulation. In addition to innovation, creativity, the game industry is inseparable from the development of technology. No matter how good ideas you have, the final presentation to the player is still beautiful picture, smooth operation, a quick sense of shock and other elements, players see directly, contact is these. This needs to rely on strong technical support, strong technical accumulation to achieve. Traditional end-travel companies have accumulated many years of technical advantages, in the hand-travel research and development is very valuable. We also see that many hand tour companies, including foreign large companies have invested a lot of energy to do technology research and development, hand-travel technology, such as technical engine, these technology accumulation is very important to the development of the industry.
4th, unremitting attempts and efforts. Every year to participate in the forum, there are many top producers, but no one dares to clap his chest said, his next game must be a successful masterpiece. Because the game industry changes too quickly, you have to keep capturing the changes in the industry, in fact, this is very difficult things. The second is that game research and development is a systematic project, there are thousands of details, it is possible that some of the details are not good to achieve a good product. These two reasons, it is very difficult to create a quality game. We only persist in trying and efforts, and constantly with painstaking effort to water, it may let the research and development of products closer to the boutique.
The above is our opponents swim research and development of the feelings and experience, next I talk about the giant hand tour product layout. Giant reserves more than 10 of hand tour products this year, the next will be launched, I briefly introduce the second half of the products will be introduced.
"The Legend of the ChinaJoy" in this year's first appearance, it was the giant elite research and development team for a year to build, subversive to create a new mobile tower defense game mode. Before the "Plant vs Zombies", "defend radish" belongs to the first generation of tower defense game, "The Legend of the" "The second generation of tower defense game mode." The player can actually control the mobile route of the hero's defensive tower, and through strategic deployment such as encircle, the strategy and tactics will be played to the extreme. And for the use of different terrain, can also influence the outcome of a battle. "The Legend of the tower" is expected to be launched in late August, is expected to receive a large number of card, tower defense game players love.
"Underground City Legend" is a mobile phone fighting games, with pure arcade wind, love Arcade players do not have to run the game room, on the phone can experience the pleasure of this arcade fighting. There are four major games in the game, each occupation has different ways of attack and the ability to recruit. Original 50 people with the same screen competition, mobile phone can also experience the passion. Our team gave it a nickname called "Mobile Combat Experts", the plan is launched in the third quarter, like arcade players should not be missed.
"Stew Hero" is a horizontal version of the card brand RPG, it combines the "the New Kingdoms", "Seal God", "Journey to the World", "Jing Hai" and other dozens of classical Chinese classics story background, Tang's monk, Fa Hai and so on hundreds of well-known Chinese heroes in the game gathered, the players have to do is to cultivate their favorite heroes and others contest. The game visual effect is gorgeous, the plot sets the humorous vivid, has many kinds of unique creative ways to play, for the vast number of players to create is full of infinite possible game world.
This year ChinaJoy, the Giants display hand tour products, to create a pure hand tour booth. Giant exhibitors ChinaJoy for so many years has been the main end of the tour, this is a new breakthrough and try to see the giant force hand tour determination. The second pioneering giant, has done a good job strategy, the overall layout of products, hoping to work with partners to win together to share the growth of mobile internet opportunities.
Thank you!