Why do so many startups die on the beach?

The success rate of start-up companies is not what we can control, there may be two of the 1000 can be valued at 100 million US dollars. I have 40 years of investment experience, often see the founder of startup pulling face said: "We almost let it appear in front of users," I know that their products hung up, did not have time to get user feedback ... ... But my usual advice is to give them a week to see if anyone noticed it and did they respond carefully? Based on my years of experience, a startup that hangs often has the following disadvantages:

Your product is not about solving problems. Many founders asked me why I divided "customer discovery" into "problems." I found out that the "solution" found two steps. In fact, nothing is to emphasize that you have to solve the problem before you can expect the customer to put the face up.

To provide users with some tricky solutions to lock the user well, it's better than imagining a product out of your reach and spending 20,000 hours promoting it everywhere, so you should face real, real needs, Because there is no passion for customers, the most passionate entrepreneurs can not change anything. Dropbox is a good example of a solution to the painful problems that millions of users need to solve like a dawn, so this product is so good, useful, and simple that it's as popular as Gmail and Gmail in the first place Spread quickly.

2. Did not find the right track for the company to shape a sustainable, repeatable profit engine Not every startup can be as great as FB, Square, Google, and all you have to do is know that your startup is standing Where and how to keep the founding team's goals consistent is better if investors agree with the entrepreneur.

Many start-up companies want their products to face a niche market that will quickly grow into a $ 100 million company that struggles with quick profitability and can not wait to go public.

But you have to find the right track for your company to ensure it is a sustainable, repeatable profit engine. So in the rush to profitability, listed in the struggle to persist in developing users to identify potential niche markets, customer base, make sure you do what they need the service, keep it will not go wrong.

3. Solve the program is not superior Never hundreds of companies will never spend a day Google its own industry, some people through the user to improve the product just to defeat the opponent's products, aside those miscellaneous thoughts, really provide users with good Solution, you will not be like a headless flies like this.

4. Team Stagnant Had And Had Another The worst I've ever seen is a team that has stalled, users have grown slowly, and there has been no big improvement from week to week. However, the team members still work as usual. No one mentions this core issue. What are they waiting for?

5. Do not know how to advance back and forth the truth Many companies desperately marketing, while unresolved customer issues on the customer service email, and holding the short-term solution can not perfunctory, can not attitude. What makes a business great is looking back at events that mean "failure." User adoption rates are low, slow growth, low recommendation, and for the time being do not think about expanding more users, Before the problem.