Giant Internet, how entrepreneurs survive in the cracks

China's internet is very interesting, the three major giants are developing their own diversification of the enterprise! It was a good thing, but it slowly evolved into a takeover battle. You may think that Baidu 1.9 billion acquisition will be the highest, did not expect Ali 4 billion jumped out to refresh the record, of course, MAS also do not think this record can be maintained for how long! So much nonsense, the giants of the Internet, there is no other entrepreneurs of the survival of the land it? So how do we get a clear porridge in this internet?

Internet giant disdain to do, I come!

In the shadow of the Giants there are some small and beautiful enterprises are very moist! For example, ink weather! Dominate one side and count the money silently.

So why does the ink weather develop? The reason is. Giants disdain to do, I come! Despite the diversity of the Giants, there are a lot of small projects that disdain to do or do not have time to do. In China, you can only start from here. So is the niche project really useless? Not to pull! Ink weather, silently in the side of development, bat are ignored, when the day stunned to find this guy exists, ink weather has been sadly developed into the industry giants. It's hard to get a piece of the pie when the Giants try to get in. So what can they do? Buy It!

So how are we supposed to be small and beautiful?

Many entrepreneurs have a habit, to a certain extent, always want to expand their business scope, and the expansion of the scope of the business represents the loss of expertise, so that other projects dilute your creativity, divided your most of the time, energy and brain. Have you heard of the super timetable? Recent new app, how to develop. The same is fine, small and beautiful. Therefore, small start-up companies want to develop in the early days, we must learn to give up, have to have!

Just give up, okay? No, we have to learn to give up the user? Send some traffic to the Giants. Give up the user! Perhaps you would say that you are stupid! Ok let's listen to a short story that is hot recently.

Burger King had a little fan test a few days ago, as long as the fans canceled their attention to Burger King will be a Burger King donated a McDonald's burger, so the Burger King's fans from 30,008 to 8,000 people. So You think Burger King is stupid? He's not stupid! The friends who have done the website all know, the website most traffic is not worth to us any, but the Burger King's these 8,000 users are the loyal fans which he needs! Simple accounting. Even if Burger King earns 10 dollars a month from these 8000 people, his one-month income is 80000 yuan! 8,000 people earn 80,000 and 30,008 earn 80,000, you say who the operating costs will be higher! Not only that, the Burger King will be able to concentrate on serving these loyal fans after simplifying the user's simplicity. Thus indirectly improve the user experience! The user experience represents that you can earn more money from them and develop more loyal fans!

Give up also has a benefit, won't let your enterprise quickly bloated up! What does it mean to be bloated? Being bloated means you have a large number of users, but you can't earn a dime from them. This not only increases the cost of operations, but also allows the Giants to find you early. and copy your project, nip it in the cradle!

Mas does not think that the giant's acquisition station can last long! The bat can buy one of these small pieces, but in the next few years there will be more. How much do you think Giants can buy? So entrepreneurs may not have to worry about BAT's industry monopoly, because in the WEB3, the era of Internet is coming, will bring a more diverse era of the web!

Well! I think it should be a time of the warlords! Entrepreneurs? What do you think? Not to change your mind?