How to play the game Net founder Lee Colling: How to be a poor entrepreneur?

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"That period of particularly poor time, in fact, is the growth of our entire community of greater wealth." In the poorest time, we make a lot of decisions, choose a lot of direction, do a lot of things, to bring us a great benefit later. "recalls the founder to play the game net the first time the house, four or five person's condition, Lee Colling this feeling."

September 6, Shenzhen, "Baidu entrepreneurs Salon," said Lee Colling, entrepreneurship has a poor entrepreneurial, rich entrepreneurial distinction, entrepreneurs must learn to be poor entrepreneurship, because, "rich second generation of entrepreneurship, the general people are more difficult to meet." ”

The third time, you're dead.

For entrepreneurship, Lee Colling said, the most important thing is to choose the direction, "small companies are usually 2 times the chance to try the wrong, the 3rd time may be dead." "Lee Colling warns the entrepreneur" must not enter the recession industry, "You think you can pull tide, in fact, will only bring a bunch of brothers into the swamp. "founder more play Game nets, Lee Colling is a fancy game of high growth, decided to take a ride."

At that time, almost 17173 monopoly of the Game portal field is more Lee Colling like the second trait-a family alone. "A single big, proved that the field is correct, and no dick, old with the eldest brother dozen, the eldest will be very tired, leaving a very good market gap for the new company to enter." "and Lee Colling the most" fear "into the" duopoly market ", each of them in the struggle to practice a sophisticated martial arts, new entrants will die very miserably.

Because resources are limited in the early stages of entrepreneurship, Lee Colling suggests that entrepreneurs have to focus all their resources on a small area. "You have a big ambition, but you have to choose the point of breakthrough." "It was also considered a good way to beat the Giants," Lee Colling said. When you start playing games online, 17173 already has 200 people about the editorial team, and the Lee Colling team only four people, compared to the regular game portal covers more than 200 games, more play the game network chose only to do Warcraft, know that later the team developed to 30 people, this has not changed. Lee Colling Do yy speech is the same, he put everyone to optimize the stability of YY voice, and even rejected the investors for the optimization of the software interface requirements, in exchange for YY voice soon attracted to the core users of the concern, and gradually formed a reputation.

Do not promote early

In the 920.html "> Enterprise Development process, Lee Colling has not spent any effort to promote, he does not recommend the entrepreneur to try to promote too early."

On the one hand, the poor entrepreneurial situation, there is no money to promote; On the other hand, "The early mistakes you make need a feedback, the promotion of the destruction of the authenticity of this feedback, you do not know what you do is right or wrong, pushed to a certain scale to find mistakes, and then turn back there is no chance." ”

Lee Colling said that the recent big hot app singing there are dangers of premature promotion, "This gives the company the time to grow and try to make mistakes is too short, maybe one months later, many similar software has come out, you are only one months earlier than others, once mistakes may be disastrous. "Therefore, Lee Colling advised entrepreneurs, in the Internet entrepreneurship process, early must be low-key." Whether it is poor entrepreneurship or rich entrepreneurship, try not to promote. Specifically to him personally, "even if others give us free promotion, we do not need." ”

Choose a good angel.

As for how entrepreneurs finance, Lee Colling suggests that what entrepreneurs should do best is to find a good angel investor when it comes to the lack of networking resources and influence. "Angel investors are not so interested in your interests, he has less interference with you, and he will help you introduce a lot of industry contacts, the key point of your good words is also very important." "Good angel investors will also help entrepreneurs make up for their lack of competence and knowledge and avoid the founders losing control of their companies by making mistakes," he said.

In the financing process, Lee Colling said, investors themselves are more important than his institutional background. "His observation of the industry is the most helpful to you, and the background of the investment company is limited." ”