It is necessary that you reach a "very special" realm

Asian education, whether it is Japanese or Chinese, contains a large "group training" component. The whole society is very systematically telling young people whether you're an early adopter of class-based schedules, a consistent exam time, a nationally-attended entrance exam season, or a parent's daily instillation , Otherwise the consequences could be disastrous.

But "the same" is one of the things most afraid of the entrepreneurial process, because you are always losers. Two years ago, a bunch of startups all over the world put together a Groupon-like half-price buy-in that looked like a good business until a bunch of services were served to rot the market in as little as 24 months . Groupon finally listed their successful beach, but only watched the share price from 30 yuan all the way to 4.5 yuan, and a short time will not look back, because the company profits in the foreseeable future. Everyone in this market is a loser because everyone is "the same" at the end.

In the meantime, there are quite a few companies that do a lot of different things. Airbnb lets you rent a free room on the Internet. Uber makes you a Part-Time taxi driver. Dropbox gives us a folder that will be backed up forever. . Although none of these companies have yet been listed, they have all grown well over the past few years and become leading brands in their respective fields.

You might say that Airbnb competes with a host of B & B reservations, Uber competes with taxis on the road, and Dropbox rivals Apple's iCloud and Google Drive, but if you ask users, many will talk to you about Airbnb, Uber, Dropbox is a unique product for them. On the contrary, if you ask the users who buy, they will tell you which place to buy with similar, the focus is "which restaurant" rather than which buy network. In fact, these buy site "the same" to a lot of people simply go directly to Goodlife such group buy navigation, anyway, the focus is on goods, not access, so all together look faster.

If this comparison tells us something, then, as an entrepreneur, you have to reach a "very special" realm in the minds of consumers - not "particularly good," not enough, if "so special." If not special, no matter how you will not have good grades, just like every Groupon-like. But if you are special and good, that is the most important path to success. Of course, if you can not yet make a special and good time, at least you can start with "special".

Education may have taken you a decade or so to train you, but from the day you become an entrepreneur, you have to learn to be different. This takes a lot of practice, so it's not just the product, it's all about the company's marketing, business, management and other quadrants, all the way to personal life and everything you can try.

Now that you have to be "very special" anyway, start working hard early!