New Trends Related to User Experience Did You Know?

The habit of ordinary users has changed, not just a single social network seeking to share time, but a more in-depth and realistic experience that is more important than the product.

Visual thinking

Graphic communication first appeared in the education system to improve teaching and memory efficiency. In recent years, this technology has enabled marketers and companies to use it to solve complex problems in different fields and to give a graphical solution.

Group Partners is a typical visual services company, through which it provides programs that customers can collaborate with to create visual solutions. John Caswell, founder, said: "The logic behind this will quickly transform user thinking and behavior."

The company currently has more than 2,500 users, including Coca-Cola, Rolls-Royce, BBC and others.

2. "New Aesthetics"

The term was created by James Bridle to blur the line between digital information and reality.

There was one such experiment in September 2011 - The Sweet Shoppe at London's Future Technology Laboratory London Design Festival.

The Sweet Shoppe is a surreal, personalized, technology-enabled event that lets users feel the future of smell, touch and taste. Its target user group is a deeply attached user of the network. The activity project tries to combine the reality with the network and seamlessly connects the two worlds.

The examples of "New Aesthetics" are still fragmented and one can hardly conclude their true potential. But this is a matter of human senses and aesthetics, the retail industry will never miss any one test. For example, Louis Vuitton, a luxury retailer, has developed an iOS app that lets users "reinvent the wheel" through special effects. (Video is sent later)

Silent technology

Mute technology refers to the information filtering technology, without affecting the number of valid information at the same time, allowing users to get the information they want. Mark Weiser believes that this does not require people to obtain effective information, but businesses integrate information into people's lives on demand. Mute technology is not contradictory to marketing goals, it just reduces the amount of information that flows to users.

Facebook ticker is one of the examples, real-time news updates too fast, ticker will move this part of the update to other regions, giving users a more quiet and satisfying experience.

4 nerve marketing

According to PBS reports, the concept of neuro-marketing comes from a challenge at PepsiCo.

This is a new area of ​​marketing based on the premise that users' subconscious mindsets determine whether to buy or not, based on the premise that companies are starting to build sites that entice users to stay and buy products based on the human brain architecture.

5. Maverick

Technology is becoming more and more intelligent, gradually beyond the scope of human thinking.

Marketers guessing users' behavior and tuning products with specific technologies guide users to innovative use without compromising the product.

Product feedback from consumers can help companies position their products. Research shows that the more consumers, the more effective brand innovation is.