Question and Answer: Du Liang on the employment and entrepreneurship of e-commerce

First, the interview overview; Du Liang;

Second, the interactive documentary;

1. General Du, Hello! First of all thank you for your busy schedule to spare time to communicate with us! As the "generation" of China's e-commerce industry, a young athlete, you are e-commerce entrepreneurship and E-COMMERCE personnel training has been maintained. In your opinion, what is the current level of e-commerce development in China? than abroad?

A: It should be said that the development of e-commerce in China and foreign e-commerce development is very important. China's reform and opening-up 30 years, the birth of a considerable number of small and medium-sized enterprises, the formation of the world's factories, at the same time, China has become the world's largest market, China's small and medium-sized enterprises to go abroad, E-commerce is the only way, e-commerce to solve the time and space constraints, so that enterprises with a lower cost of contact with foreign These years, in Alibaba, Baidu and other enterprises under the impetus, should be, China's e-commerce development momentum is still quite rapid, now to say which enterprises do not have a website, which enterprises do not know that E-commerce is more difficult. However, our country's e-commerce applications and even netizens E-commerce application level is still at a lower stage, China's e-commerce more focused on the marketing link, and foreign e-commerce, especially the United States, Japan, Korea, Europe and other e-commerce developed countries and regions, due to their Internet infrastructure, integrity system, Payment system, civic quality, network environment, law and other aspects should be more mature, with this foundation, the application of E-commerce level and depth of natural also better.

2. Over the years, the three mountain "integrity, logistics and payment" that have plagued the development of e-commerce have been effectively addressed.

A: I often say that these three mountains I think is a more academic concept. Specifically, integrity is a big problem of society, which requires the accumulation of civil society, there is a process, but also needs our education, media and other aspects to provide a good environment, you can see that the integrity of Chinese citizens law-abiding is also in the progress of the day. Logistics, in fact, when the problem of logistics is still relatively early, after about 5-10 years of development, China's logistics market and scale has been quite large, the highway network, railway and high-speed railway network, more intensive air routes have basically solved the problem of transport, logistics companies are now competitive scale and services. Payment has always been one of the most important problems in the development of e-commerce, however, in recent years, with the popularity of online banking, young people now run a bank card, the general will open online banking payment and transfer functions, especially the introduction of Alipay, more effectively solve the Chinese characteristics in the environment of honesty and payment security issues. Therefore, I think that these three mountains have at least been removed two. And our Chinese enterprises are the most lack of network marketing means and skills, ask, if there are customers online to know your products and are willing to buy your products, payment and logistics will become a problem?

3. As far as we know, you have chosen entrepreneurship after graduation, so from your personal perspective, how do you view the relationship between employment and entrepreneurship of contemporary college students? What do you think of postgraduate and employment?

A: This still varies from person to person, not everyone is suitable for entrepreneurship, is always a small part of. Real entrepreneurship still needs certain conditions, at least you have a certain amount of capital, or you can be a certain amount of money, to have the right, promising at least you are optimistic about the project, you have to have a very strong self-confidence, to have the fear of failure, eating the spirit and determination, it is best to have a certain social resources and network, There are a number of partners who can work with you and help on key issues. And these, not everyone has. I think college students should still find their own interests, do not say for the ideal, at least for interest, do oneself like to do things, so as to adhere to, this is what we live, we work, we live, we start a business is for what reason, we are in order to pursue happiness, not zombie-like to live the day, That's the point. As for work or entrepreneurship, you know better than I do. I do not agree with students in order to graduate school and grind, in order to escape the pressure of employment and grind. Graduate students, if you are a pure ideal, a purely for the pursuit of knowledge, the pursuit of an academic pursuit of words, I was holding hands in favor of postgraduate examination. If not, or give up, do not waste a good junior year, do not think that read a postgraduate diploma out of a graduate school than three years ago to find work, when your classmates are making money, you are still reading research. When you graduate graduate still have to face the pressure to find a job, and your classmates have three years of work experience at this time, you will regret the choice? Will you end up complaining about China's postgraduate education? I know a lot of students in this problem on the burn, I remind students to ask themselves, their hearts, to face bravely, rather than escape.

4. E-commerce is a profession that is set up throughout the country with the rapid development of electronic commerce. However, the business is booming and e-commerce students ' complaints have become a stark contrast. As the first batch of E-commerce professional graduates, has been trials and tribulations for two years, you feel that the main reasons for this situation?

A: The main reason is the school and society disconnect, this is also a common phenomenon in China's universities, especially for economic management and computer science majors, is the most need to close contact with society, because the development is too fast, we book things have been far from the pace of the times. Another aspect, E-commerce professional itself positioning unclear, and in fact, Chinese students from primary and secondary schools are accustomed to the teacher with walking, knowledge back to the back. The ability to think independently is poor, and the ability to do it is worse. E-commerce is a new major, the school did not understand, the teacher has no experience, but in fact are objective reasons. We should review ourselves, in fact, foreign colleges and universities are not necessarily how close to the community, close to the reality, I and the Korean University of E-commerce students often communicate, they are also very academic, but their students will use the computer, the Internet can be used to learn, to practice. and us? When I was in college, 43 students in our class had 42 computers. However, a mention of learning, is a book, a computer, is the game. I am a little extreme that the computer should be equal to 70% of the knowledge of +30% of entertainment, and books, is basically just a tool to edify sentiment, specifically, I just to e-commerce professional students do this analogy.

5. The e-commerce industry is, to some extent, the Internet industry. As we all know, the internet industry in China has set off countless upsurge, you can tell us today's internet entrepreneurial environment?

A: No industry can be as attractive as the internet industry, the Internet is an industry, but the internet can be combined with any traditional industry, and to help the traditional industry faster and better development. College students ' entrepreneurship, especially under high-tech conditions, is generally the beginning of the internet industry. This is because the Internet entrepreneurial threshold is low, do not need a good office environment (office), just a few computers, pull a network cable can be started, the Internet entrepreneurial tools and production of goods is cheap, but can create a staggering profit. At the same time, there are many people suspected of the internet, that it is void, not pragmatic. Admittedly, if the pure Internet should do well, it needs a certain technical content and technical barriers as a support, otherwise it is difficult. Now more Internet industry entrepreneurship, is a combination of a traditional industry, starting from a point of entry, using the Internet as a powerful and effective tool for industrial upgrading and supply chain optimization reengineering.
Today's Internet entrepreneurship environment should be said to become difficult in financing, no longer the late 90, a site to pull millions of venture capital era. However, in the entrepreneurial resources become more rich and easy, we can now more easily access to a variety of required network resources, talent, network environment, as long as our creativity is good enough, execution is strong enough, can make achievements.

6. As a young Internet entrepreneur, Du has contacted the internet celebrities abound, what do you think Internet entrepreneurship should pay attention to?

A: hehe, I'm still on the road.
Today's Internet entrepreneurship, first than the vision, that is, you can see the market gaps and weaknesses, and in an effective way to cut. Furthermore, it depends on whether you insist, if you think it is right, you must unswervingly adhere to it. Entrepreneurship is a huge system engineering, is the quality and ability of people in all aspects of the training and promotion, did not create the industry and the people who created the industry is very different, entrepreneurial to a person is a experience. I would like to encourage more students to try, entrepreneurial success is the need for luck, entrepreneurial failure also do not deny themselves, the road is long.

7. As far as I know, you have done a lot of e-commerce practice in the university, such as the founding of Xiangtan University, the first E-commerce Association, did e-commerce projects, etc., you think these practices in your entrepreneurial process played what role? What do you think about the practice of the university?

A: I have always stressed that the students of E-commerce Major in the university must be a lot of practice, from my point of view, the University of practice so that I have not been out of the school has a basic understanding of the general situation and characteristics of the industry, has begun to know and familiar with the industry, although only two years of graduation, but I always feel that has been working for four years. The university is not about imparting skills to you, but about providing a platform for you to play and create on this platform. There are not only many opportunities in this platform, but also the opportunity to contact society, the question is whether our classmates see this. Many seniors will graduate or have graduated students add me QQ, ask me how to do. In fact, I do not know how to answer, because it is late, before the social contact, to the threshold of fear. In fact, I say a lot, not only for E-commerce professional students have a certain reference role, for all college students should be a certain help, I wrote a letter titled "to E-commerce Professional freshmen a letter", we can go to search this topic, I am in the letter very systematically elaborated my opinion and opinion to the university student study.

8. Thank you for the wonderful answer. Hope that more e-commerce professional students can benefit from the inside, find their own positioning. Thanks again, du!

A: Thank you, in fact, I often feel that their strength is too small, I am a professional e-commerce out, I always feel that e-commerce professional, e-commerce students I have a strong sense of responsibility, thank you very much.