Small and medium-sized webmaster to win in China (ii): Innovation is the first competitive

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the last section, we mentioned that the small and medium-sized webmaster in the network industry to be independent, we must pay close attention to customer loyalty, analysis of the composition of user loyalty is nothing more than two parts: to meet user needs to bring users convenient, the user paid the amount. And what is the Web site to adhere to customers, to bring users more convenient to improve the so-called loyalty? Here we mentioned: innovation is to improve the user loyalty of the first competitive.

One: the definition of innovation

How to create a breakthrough in the site construction, is the webmaster has been concerned about things. With innovative web sites have a broader living space, will win more users, to meet the convenience of more users and needs. So the Web site plagiarism, or blindly follow the bandwagon has become a theme. Lu Xun's doctrine here, but take to plagiarism some excellent things can, to learn some ideas, can not copy the whole. First of all, it is not respect for others, but also for their irresponsible, more importantly, the opportunity to lose their own innovation. There are too many facts on the face of the web, a challenge that is full of opportunities, who can innovate and who will win. Just like the current Twitter-fired microblogging, is not a kind of blog evolution (personally think)? Bring good things, add their own innovative ideas to flourish is a breakthrough in innovation.

Two: for whom to innovate

Before deciding on innovation, understand a truth: who to innovate, that is, innovation to whom to see. For different user groups, also determines the development of the field of market share and the difficulty of competition. After thinking about the user group to face, we should study the development of a field, understand the past and present, and judge the degree of future development. So innovation is not just for the user, or for the development of an industry. At the same time, innovation is also a transcendence of their own, simply for example: innovation is like the upgrade of the game, on a certain basis to bring users a better experience. So innovation is also for their own innovation, for the user innovation.

Three: How to break through innovation

In the above, we mentioned that Lu Xun's doctrine is a manifestation of innovation. But say, the important thing is how to break through the step-by-step is the Web site innovation is the most critical factor:

1. Do you have enough knowledge of your industry? Want to break through innovation the first step is to thoroughly understand the site industry, and the specific categories. Analyze the components of the customer, there are profit points, the most important thing is the development of this industry what is the support point. For example, the educational website, the support point is a rich education, on the other hand, students and teachers. If it is small, it can be divided into concrete. But there are some supporting points. For small and medium-sized stationmaster, all-inclusive is inferior to small but specialized. Also such as education website can divide out more: English, thesis ... Support points are still educational resources and students, but more focused. "If you find this, you can break the innovation."

2, you have a full understanding of user needs Code? Innovation is not behind closed doors, innovation should be from your users to start, to understand their daily habits, for you belong to the site and what kind of views. I have tried in this regard, in the local class site posted a vote, as well as suggestions. After summarizing and analyzing these opinions, we need to improve and innovate things, and start from life as the best innovative resources. To innovate you must not alienate your customers, they may bring you a bright point of view.

3. Do you have any knowledge of your competitors? Want to surpass your opponent to understand the opponent, see what is the specific achievement of his current height, what is the gap between each other, what to take to make up for this gap. The most important thing is "why do users choose him" If you are a user, how to judge this standard?

4, the person who is good at learning is the most terrible. Ability does not matter, can learn, one day will reach the same height as others, and may even surpass it. Repeated recruitment and loss, whether your thoughts or abilities are constantly improving. The key is to see if you can learn, not to.

Summary: Small and medium-sized webmaster to win in China, we must constantly break through their own final transformation. The jungle, the strong survive, only to walk in the forefront of the talent has the opportunity to survive, and the webmaster's first competitiveness is the innovative win users. This article from the binary network to write original www.dianhua400.org,A5 first press.

"Medium and small stationmaster to win in China: should pay close attention to website user Loyalty"