Talking about the relevant points of SEO optimization

Source: Internet
Author: User

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In recent years, SEO and sem in the field of network marketing is becoming more and more important.

Because the names are similar, people often talk about them at the same time.

Many people often confuse the two, so think of billion-euro to specify the definition of these two words and the role.

· SEO (Search Engine optimization)

SEO is search engine optimization, that is, the relevant optimization of the site, improve the search rankings and site visits, and ultimately enhance the site's sales capacity or the ability to promote the technology.

· SEM (Search Engine Marketing)

SEM is the search engine marketing, which is to increase the number of visitors from the search engine to their own company's website of a marketing method, search engine marketing model mainly includes the release of search linkage ads, paid directory services. SEO is one of the ways.

Above, is think billion European search Engine optimization (SEO) and search engine marketing (SEM) definition. If you have a better view, welcome friends to peer, and think billion European exchanges.

SEO is from the simple technology, operational aspects of the argument, and SEM is marketing aspects of the argument, it is the focus of the future network marketing. The following SI billion Olay explain the main points of the two.

Because the goal of SEO is to achieve low cost and high yield, so if you want to increase sales through the website, then this is the most worthwhile thing to do first. If you can solve the company's internal SEO, in addition to labor costs, other than the need. Depending on the situation, using SEO can sometimes increase sales by several times.

However, SEO is through the standards of external search engines to speculate and build the evaluation structure of the site. Therefore, we had better have this understanding, not implemented a SEO, the effect can be maintained for a long time. It is not uncommon for a search engine to suddenly change its logic rules before all efforts are lost. Later I will also talk about, if the overuse of SEO, sometimes your site will be identified as a spam site.

We use SEO, can not set a lot of keywords. A Web page can be the corresponding SEO search keywords up to one or two. This is because the search engine in the evaluation of the page, the "What is the theme of this page" to test the pages of the article, and then the page as a search results reflected.

On the other hand, when making a Web page, we should first decide on the topic and what keywords we want to appear in the search results. The content in the webpage must fasten this topic, this will be advantageous to the SEO effect, this is the main point.

In addition, when choosing the IP address of a website's private domain name, be sure to select the IP address. If you use a punished IP address, it will lead to the search engine for the site previously owned this address evaluation. If that site has been identified as a spam site, no matter what SEO strategy you take, you cannot increase sales. Therefore, be sure to confirm to the server vendor.

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