The rise of the second electric business start-up boom

The most reliable way of personal business e-commerce at present: is to find a traditional enterprise cooperation, let him Taobao flagship store outsourced to you or open a network store, there are 1 traditional brand customers enough, and then recruit 1 to 2 customer service, input tens of thousands of yuan, can slowly start to do; Now every traditional enterprise has the demand of the electric business. Dozens of of friends around this year have started this business. This is a very reliable way to start a business, because it is simple and easy to start a business.

Personal Taobao store into a point of business, is the first entrepreneurial upsurge, the combination of thousands of traditional enterprises and traditional stores e-commerce entrepreneurial boom, is the second electric business start-up boom, has just begun.

Look at the entrepreneurs around me how to do these electrical business friends specifically:

Personal electric Business One of the direction: to the traditional brand to do online sales distributors

Opportunity point: China has tens of millions of levels of traditional enterprises, the future is to do e-commerce, every traditional business e-commerce needs online distributors.

Miss A, the original show network of customer service, 2 years of E-commerce experience, last year, their resignation business, become a hundred-Li E-commerce Taobao franchise, the use of hundred-Li E-commerce department and the picture of selling goods, selling a pair of Belle shoes can get 10% of the Commission rebate. By virtue of their own network customer service communication experience, and their own daily spending 18 hours online and online customer chat diligence, after six months of efforts, every day can sell 10 pairs of hundred-li Shoes, monthly income of about 5000. And almost 0 of the cost of entrepreneurship, because it is belle-commerce is basically the generation of her small shop shipments.

@ Now the electric business platform to the traditional enterprises to sell goods have 5 levels: 1 Sell pictures: no warehouse no goods; 2 Selling Marketing: There is no warehouse goods, 3 sell goods: There is a warehouse, 4 sell supply chain: Eat inventory, cash to buy goods, the most powerful power of the electric quotient, the most reliable; 5 sell brand: Let the manufacturer for you a special design and production of electronic manufacturers exclusive and value-added concept of commodity brands.

Personal electric Business enterprise direction of the second: using the traditional store resources around the internet to sell goods

Opportunity: Most of the future stores, whether it is a chain store or a personal store, will be online sales, so the future of physical stores combined with online sales, which also brings many opportunities for personal entrepreneurs.

Mr. B, or originally in the E-commerce company marketing department, because there are Shenzhen East gate relatives of the middle-aged woman's clothing store, he relies on this entity store and contracted its Taobao shop. Because the East Gate clothing store has the stock clothing, after the photograph, the revision, the upload has started to sell the goods. Because the positioning of middle-aged women's style advantages, coupled with entrepreneurial passion, began operating six months to do 4 drilling, 100 per day, the monthly income is to do tens of thousands, than the job is much better.

@ Eric's data show: 34.2% of North American retailers have taken the "online single/Real shop pick-up" mode, but the traditional Chinese enterprises have not been able to do to its corporate website or Taobao store orders, and then to its chain of physical stores to pick up goods. The future of China's e-commerce will go to these 1 days, most of the physical stores and E-commerce combined.

@ From the US market, 8 of the top ten online retail companies are corporate-run Web sites (such as Wal-Mart), and only Amazon. In 2010, the top 10 online retail enterprises in the UK, there are 6 companies to open the entity chain Office of the website. And China has not yet a traditional retail site to enter the top 10. So the next 5 years of China's online retail pattern of speculation is (Taobao, consumer platform, traditional retail, traditional brand) four points in the world.

Business direction of the third: outsourcing traditional enterprises Taobao flagship store

Opportunity point: Because the traditional enterprise for E-commerce is not "whether to do" problem, but "how to do", means that e-commerce in the traditional enterprise really become standard, but because many traditional enterprises do not have the ability to do, the choice will be Taobao shop outsourcing. There will be a lot of companies that choose to outsource.

Case: Mr. Liu, once a fashion E-commerce company in South China's clothing category manager, for the garment industry is very familiar, but also familiar with E-commerce, recently a lot of Shenzhen clothing brand to open shop in Taobao Mall, but suffer from no experienced talent, there is the line of the next year's sales 200 million of clothing company boss to find Mr. Liu is responsible for electricity business, Mr. Liu is not willing to work, put forward to contract their Taobao flagship store, the conditions of cooperation is: he promised Taobao sales 2 million per year, manufacturers by a fixed proportion of service charge 20% ways to pay him, he undertook customer service, online promotion, promotion and planning operations. Because of the high visibility of the clothing brand, the first year to complete more than 1 million sales, basic can feed his own small team.

@ Summary of those online billions of sales and the line including Taobao official store annual Sales Bad Reason: 1, the idea of the problem: has not found line online under the contradictions to solve the idea, but also do not want, can not, not to do power, the boss is not really pay attention to, 2, the system: inefficient, inflexible, not suitable for the development of electrical business characteristics. 3, Learning ability is low: The Corps team is the traditional successful origin, too conceited, did not accept, the study Internet characteristic.

@ Taobao Mall's 1+3 shop strategy: A flagship store: A strong price, tree image, self; three outsourcing franchise stores: Franchise store 1 (processing inventory store), Franchise Shop 2 (network exclusive brand shop), franchise store 3 (new test shop)

Four ways to start a business: Network exclusive Distributor

Opportunity Point: Traditional brand enterprises to do the electric business, their own to do high risk and please not to master, with experienced electrical business team All outsourcing is a good choice. Like offline distributors, the traditional business development of online distributors demand a lot.

Case: Li is a 4A advertising company responsible for the business of the director, although there is no practical experience of the electric operator, and there are several electrical business friends, we also have some savings, have always wanted to start their own businesses, a joint venture to set up an E-commerce company to do E-commerce outsourcing operation. Because of the business relationship, Li and one to do the electric business cosmetics traditional business owners are very familiar with, very good personal. So the new company to undertake the traditional cosmetics business online distributor function: Taobao shop, corporate website and online channels, such as all online distribution channels. Cooperation conditions are: outsourcing companies to make money for goods, profit margins, but the outsourcing company will be independent of warehousing, logistics, customer service, operation, promotion and other almost all the functions of the electricity, because there are cash to sell goods, cosmetics supply link price advantage is obvious, the first year online sales nearly 500 yuan. Ready to develop several well-known brands to do their network distributors.

@ for the traditional enterprise has not yet entered the electric dealer's 4 recommendations: 1, in the name of the Enterprise Taobao Mall opened a shop, began to face online consumers; 2, to build an online mall, rather than the current corporate web site, in order to integrate the supply chain, 3, establish online channels: let their own goods into when the Bank of excellence, etc. 4, Market promotion: Small-scale test water SEM+CPS promotion, exercise Power Corps team, to 100 single/days after the exerting force.

@ Exclusive discovery: Paris L ' oreal Taobao flagship store opened in October, the first month to check sales of nearly million: plus last week found another international cosmetics mentholatum Taobao flagship store opened six months, sales nearly million , these international brands Taobao flagship store operators at the same time pointed to the Guangzhou company has just registered to set up the electronic Business enterprise Rui into E-commerce.