Shi Yuzhu of the 09 investment and entrepreneurial Secrets: only involved in health care bank and the Internet, Financial weekly invited Shi Yuzhu (Giant network Chairman) Interview:
Hello, everyone! It is a great honor to have this opportunity to share with you some personal views on investment and entrepreneurship in the 2009.
The 2009 may be a tough year for people with investment and entrepreneurial intentions, and a year of risk and opportunity. The impact of the financial crisis on China will continue in 2009 and may even deepen in some ways.
Although it is not because of the financial crisis, but I personally have a corporate capital chain broken experience, it can be said that the experience has created my current investment style-stable, or conservative. Li Ka-shing has said that the first investment is to see the exit mechanism unobstructed, followed by the profit is not high, I feel very right, so I would like to find a small risk, the ability to become a strong industry. Based on this knowledge, I invested in the bank. I have my own investment discipline, in addition to health care products, banks and the Internet, other industries I do not touch.
The reason is that these three industries have a very clear profit model.
Whether it is investment or entrepreneurship, to enter the industry has in-depth analysis, which profit model analysis is essential. Because a clear profit model means stable revenue expectations and return on investment.
My idea of investing in banking began in 2001, when "Brain Platinum" sold very well, carrying nearly 500 million yuan in cash, at this time, I began to think of investment, so that both can do the company's strategic reserves of development, but also to control the company's diversified impulses. At that time, we examined many industries such as government bonds, funds, trusts and even real estate, but decided to decide investment banking stocks. On the one hand, compared to other investments, the banking business model is clear and stable-loan interest minus deposit interest, as long as the amount of money is large enough, the profit is very high; on the other hand, national banks are generally not bankrupt, and listed banks are regulated by the SFC and the CBRC, relatively less likely to make mistakes. Moreover, the National Bank is going to have problems, and the State has to take care of it.
In addition, whether investment or entrepreneurship, the core factors are people. For entrepreneurs, after the creation of creative, how to form their own team and very good operation of it, will be the key to success or failure, and for investors, whether an enterprise is worthy of investor attention, in the analysis of its industry, it is necessary to investigate the operation of the Enterprise team. For the identification of the investment object, I think the enterprise team should be the most important study factor. The product is good again, the plan is good, the team execution ability cannot also fail.
In our latest online gaming business platform-"win in the Giants" program, you have to invest in entrepreneurs who can either bring in a full team or have only one area of expertise. "Win in the giant" more care about human factors, as long as the project management, planning, program design, such as any aspect of expertise, to join the program can be a two-way selection of appropriate projects, give full play to the director. The core competitiveness of the creative industry is people, "win in the Giants" is a long-term strategy to attract creative talent, we "hope it will become a booster" to help entrepreneurs and companies achieve a win.
Giant network as an independent research and development to win the company, but also the most important players, the market demand of the company, the company has accumulated a lot of research and development resources and experience four years ago, can share with the entrepreneur, thereby enhancing the probability of success of the entrepreneur project. This is the first angel investment in the Chinese online gaming industry, in which we are both an investor and an entrepreneur who is partnering with an investment object, and the specific arrangements for the project also reflect some of the views on investment and entrepreneurial behavior in the 2009.
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