The story of a four-year career as a sad-feeling college student

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This is a true story of a college student entrepreneurship, mainly tells the protagonist this four years of some experience, and the owner of the story is me. This article is a four years of business has been a memorial, I hope to be a friend of the entrepreneurial experience at the same time can be the guidance of predecessors, as well as their own inspiration.

2008, the body kicked 1000 yuan a person came to Beijing to go to school, began his four years North drift career. Rural families in poverty, tuition is the state loan, living expenses is the home brought 1000 yuan.

On the first day of college, I thought about how to earn another 1000 yuan or even more 1000 yuan after spending 1000 yuan. With the help of a junior seniors, I started selling Olympic Fuwa in school, from the wholesale a set of 90 yuan, I sold 130 yuan, one months after the sale of more than 100 sets, this is my first time to earn more than 4,000 yuan, then one can not be collected, sold the flash drive, Happy Valley tickets, tourist attractions tickets. Have done an entrance examination agent, mobile family number, back dialing and other things, the cumulative profit of about 100,000, 2009 father suddenly sick, all used for medical expenses.

2009 to attend the annual meeting of the entrepreneur magazine, encountered many internet entrepreneurs ignited my passion for Internet entrepreneurship. After the annual meeting, finally in 10 March, I think I found a chance, Together with other students to set up a group buying site Touch Group www.pengpengtuan.com, website from April on line until October stop, other people are also very interested in doing, to the middle and late has always been a person in support, to October can not continue to turn off, this venture to lose 10,000 yuan and girlfriend broke up as the price.

2011 at the beginning of the rally, to do part-time web site, college students, during which there is an investment organization to invest in US, in the final investment vote on the meeting because of my smart-aleck move, resulting in a failure to invest, happened to my other partner in the home of major changes in the exit, leading to this This venture lost more than 5,000 yuan, mainly for web development and server aspects. What is worth celebrating is that at the end of 10, during the final exam, I met my current girlfriend in the study room of the all-night pop quiz. In doing the bounden duty net oneself also uses WordPress to mend a technology blog website technology Guest www.icocker.com above mainly is I like the science and Technology article, finally because did not renew the expense to stop.

These two unsuccessful internet start-ups have been a big shock to me, and there have been some changes in thinking, when the idea turned into a graduate student who then relied on school-funded places to go abroad. So in 2011 the beginning of December to prepare to review the postgraduate examination, so the people think that will not be successful, because the postgraduate test time is January 7, 2012, the remaining time only only 35 days, the undergraduate study is the law, so the postgraduate exam I need to review six courses, politics and English, According to my actual situation I made a detailed plan, from 6:30 every day to get up, one o'clock in the morning back to the dormitory, so persisted for one months, the final grade is the professional courses 1109, professional courses 2,116, political 62, English 53 total score of 340 points of success of the national line and the school's retest score ( I was in the university in order to make money basic not to go to class students), because unbearable to endure the dirty and dirt of postgraduate exam, still give up the preparation of postgraduate retest, this decision has not regret, during my writing of the law graduation thesis was named excellent graduation thesis.

April 2012 after the amateur website show sent www.showpai.cn, I put it in the vertical electric trader to do mobile phone accessories, and then because of work and no time to take into account and stop.

Working in a company in June 2012, and because of the humiliation of a female leader of a female colleague and the usual variety of leadership, as the only male colleague in the department, I was furious at the leader's behavior, and then wrote several articles to the company's management. But I was disappointed and unable to stay with the company's CEO, who took the lead and compensated the female colleague for a pay raise, and left in August.

Summarize the experience of the failure of these several startups:

First, the team is not stable, many members are due to the rise of a moment, feel fun to do, not able to stick to it.

Second, the students experience less resources, it is difficult to achieve great success.

Third, professional knowledge is not proficient, a few entrepreneurs proficient in the Internet knowledge of the few people, the most understand I also only fur, and at this time there is no one willing to learn more.

In the process, my girlfriend helped me a lot, she is my direct sister younger than me one session, belongs to the talented person type, the study is good, understands the music, understands the painting, has the artistic feeling, is good at singing, draws the cartoon character, the Guzheng 10 class, the English level is high has been the new Oriental TOEFL Department teacher. All her expenses in college are earned by her own ability, although I am like her, but she is much better at school than I am.

From 10 to 12 in the gap between each venture, I and my girlfriend have done many small projects, accumulated to earn 150,000 yuan, the money used in both parents home in my home and my family accounted for a large proportion of each of my business failure to make up for losses, so there has been no savings. For example, 2011 we United century Jia Yuan planned the activities of the Millennium Singles Day, girlfriend responsible for the content, I am responsible for publicity, only a week of activity on the day of the scale of 500 people, so that this year, many organizations of Singles Day also imitate the content of our activities last year.

This period also in the Tsinghua University School of Management for half a year, please the Gege, Sina founder Zhidong, founder of the Century Jia Gong, Cool News founder is singing founder Chen and other people to Tsinghua made a speech, share their entrepreneurial experience.

Summarize the pros and cons of these startups:

Disadvantages: First, stubborn, autocratic. Second, lead the team friction and integration ability is poor. Third, too strict with others.

Four, love rounding. Five, there will be slack laziness. Too optimistic.

Advantages: First, the market has a strong sense of smell, the second marketing ability is strong, can be a good analysis of the problem, the third can be very good to control the psychological needs of consumers, the fourth dare to bear.

I have been correcting my shortcomings, and the more gratifying thing is that my girlfriend can make up for my shortcomings, and we are a complementary team with two of us.

September 2012 started a new venture, the direction of entrepreneurship in home textiles, September I and my girlfriend and two part-time students did almost 100,000 of the sales, profit at 25,000 yuan. October because of home reasons, stayed at home for more than half a month, back to Beijing and girlfriend plan to enter Taobao.

Taobao shop opened in November, Web site is 360momo.taobao.com, Taobao store November sales of almost 20,000 yuan, Taobao experience for the first time is not enough, the period did not spend any promotional costs, also did not use any promotional means, but also did not brush a single, is entirely in Taobao internal flow support to do, know that the sales figures are very small, but have been trying to do.

Because of the money I made in September, my girlfriend and I gave it to every family, and I didn't have a lot of money left to do now Momo home, because the capital is small, we use 2000 yuan only can take very few goods, and the market four sets of flower pattern is always changing, we one months changed five times pattern, So our November job is to scan the picture on the baby, also makes us have no energy to do other things, for the current performance is qualified.

Every step of the way is in accordance with our plan, but I later found that you never know what will be waiting for you in the distance. Just a few days ago in the afternoon, my girlfriend because of false phone fraud was cheated more than 10,000 yuan, this matter to us a lot of blow, my girlfriend is very pure willing to believe that any one person is the kind of person, so easy to be cheated, this thing makes her mood extremely low.

These days we discuss the future development of ideas, now the situation is difficult to big, first of all, we do not have enough capital to expand the scale, second, the market on the flower pattern changes too fast, uneven quality. Third, because there is not enough capital, so do not have their own unique style and characteristics, it is difficult to foothold in the market.

My personal thoughts on Momo's home are:

First register the company registered Momo home brand, settled in a few big electric business platform.

Second, do not play price war, early do the market more popular flower patterns and limited production of their own design home textile designs rely on micro-blog and other media to promote, forming their own characteristics.

Third, the late master to do their own design of home textile products, establish their own brand. We are aware of home textiles and slow-moving flagship store for learning goals.

These days and girlfriend the result of the discussion is December if a certain amount of money to support us to continue to do, if you can not get my girlfriend back to new Oriental to do the TOEFL teacher, I look for work again.

For the investment in this matter, I think for a student and a fresh graduate of me may be very difficult, because in the course of half a year in Tsinghua teaching assistants, see a lot of college students to get 1 million or 2 million of the investment venture now almost fail. But I still want to give it a try, maybe someone is willing to gamble on us, bet Momo. In fact, I think the possibility of success is very large, because first we have made money, smell the money. Second, we do Momo home this thing although relatively small but also has begun to make money, if someone support us, we still have the confidence to do this thing well.

Momo Home is my ideal, a few times before the entrepreneurial people may say that I am not enough to insist, I think smart what also want to do, but this is really different, maybe a few times ago because it is still in the school's sake is in the blind toss, in my opinion people this life in addition to money there are other things worth doing, Do Momo home I hope to bring me not only money, but a dream of mine. Hope that seniors can give me a little more encouragement and guidance, is not ten years ago you are now me?

Someone might ask, what if it fails? I would say that if I fail, I will repay the investor with the principal of the investment in the same period of five years, which is much better than a lot of investment. I have done this a few times before, and I have never let my classmates bear the loss. Hope that many seniors give us a lot of support.

My girlfriend and I will go to work if there is no financial support for December. My girlfriend in the new Oriental although can get ten thousand or twenty thousand of the salary every month, but because the working time and intensity is very large, I hope you can help introduce some like the light media youku such video media work, because she particularly like, and I am after all inclined to 360 similar internet and e-commerce companies, We hope that our predecessors will help us grow.

I sent my girlfriend home this morning. Adjust a few days, I am a person knocking down this article, very sincere request the Internet predecessors to us a lot of encouragement and help, here I express very grateful. My personal contact telephone 18010197745,qq517545212, Sina Weibo @ Liu Yansi. Thank you!!!

Liu Yansi

December 3, 2012

Via I black Horse by Liu Yansi