Thinking about the business of Web 2.0 website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This year 2.0 Web sites surging, 2.0 of websites springing up in general flourish, walking on this road, I would also like to talk about my 2.0 entrepreneurial thinking.

1. Business base. Do anything good, the ultimate goal is to profit, so the business background, business environment, business model, are fully prepared for the profit, if it is blind to do an interest aggregation of 2.0 sites, he will do in the future what? Positioning determines the development, the choice of 2.0 sites with commercial potential, then the chances of success will be increased a lot.

2. The dish is big enough. Do not necessarily have to find a unique field to start, generally can not find, if no one entered, do not be too optimistic, it is likely that there is no development of the place, so we do not enter. To do to find a mature industry, cakes should be big enough, competitors are not afraid, the market segments always have your space to survive. If the dish is too small, then you eat a whole piece of cake, no one has a small piece of cake big.

3. Resources for entrepreneurship. There is a threshold for entry into any field, just as high and low, as in the Internet field. Team, technology, money, contacts, media, social relations, industry resources, see how much you have?? Do not think that a website, waiting for users to contribute, it is delusional. You have to do, web development, server maintenance, promotion, site editing management, Web site data filling and so on. Calculate the amount of resources you need to do that area, put the resources on paper, and see how much it costs for the renminbi.

4. Excellent operation experience. 2.0 site can be said that the operation experience is you can win a very important factor, after all, their own strength than the traditional giants, so to attract users, only by characteristics, rely on the service, by the emotional breakthrough, to the user the best operation experience. If the first impression you can't catch the user's heart, maybe you lost this user forever.

The user experience is primarily concerned with these aspects:

Brand connotation image. (such as Google)

Easy to operate. (e.g. del.icio.us)

function is sufficient. (such as Flickr)

The interface is beautiful. (Digg, Last.fm)

Speed and stability. (such as watercress)

5. Motivate users to share. This question is also recently I have been thinking about, users who share their experience, their own resources, I summed up some.

For the user's own benefits, benefits. (such as points can change prizes)

The user experience is good enough. (if easy to operate)

Expect to be noticed by others. (e.g. blogging)

Show off what you own or know (most people do)

Whether the website will create this kind of sharing atmosphere. (This is very critical)

But does not mean that all the above conditions are met, the user will certainly do so, after all, this is a necessary condition, not a sufficient condition. I am also thinking about how to more effectively mobilize the enthusiasm of the user? I hope you can help me also think about it!!

6. Packaging, speculation, marketing. This is 2.0 website must, because everybody thinks is the small cost investment, obtains the high return. Therefore, marketing can not invest a lot of money, only to do big things with a penny. I also summed up some.

Mature peer Rob users, the most traditional is what BBS message, irrigation, but because of targeted, the effect is good.

Media Hype (online media, portal propaganda, traditional television stations, radio, paper media, etc.), this is your resources, if there is no resources, to all means and the media hook, look at your ability. Now China is fashionable hype, exposure, you do not fry, you do not have ratings. Do not see the influence of steamed bread, ah, people Hugo into cattle, the major media invited him to be a producer.

To know the cattle, mixed in 2.0, at least let the circle of people first understand you and your site, after all, in the era of 2 sex centers, some 2.0 of the cattle leading the trend. Wang's strong and guests are the classic case.

User promotion (such as well-known viral marketing, user introduction friends, etc.). This is the ultimate success of the site, relying on the site's services, attract users, retain users, let users to help you do publicity, Word-of-mouth marketing, is the strongest marketing approach.