Website Entrepreneurship Myth couples earn 70 million dollars a year

Lynda.com is a couple in the 90 's opened a website, originally just provide some technical guidance video, then gradually developed into a professional online education Web site, has never been a financial investment, and did not allow investors to invest a penny, but in a year to earn 70 million of dollars, partners, including the Ivy League, and Disney, Sony, Pixar and other complementary education, do not Not to mention the education site this year to a myth-level case.

There are many online education startups, including Khan Academy,2tor, Showme,udemy,udacity,grockit,coursera and Straighterline, using video and advanced Web platforms to make education Cheaper and more efficient, in making teaching simple, but also to mobilize the enthusiasm of students, increase participation rate, can also be based on the students ' personal characteristics of teaching.

But these companies have a mission, they spend the money of investors, business model seems to be immature, so profitability is a problem, of course, you can spend the money to continue financing, seed, a round, b and so on, and Silicon Valley such a place also don't worry about the capital, so more and more entrepreneurs, It is fatal to entrepreneurs to focus more on financing rather than on how to innovate in business models.

Lynda.com is different, the company was founded in the 1990s, compared to those light startups, the company offers a video library of viral video with 1200 educational guidance, unlike the famous Khan Academy, Lynda's video tutorials are made up of industry experts, Relevant professionals, retired teachers to complete the monthly subscription fee of 25 dollars, the above content is a lot of design classes of learning resources, such as Adobe CSS online learning.

In 2010, Lynda released 1000 hours of video content to provide online pay education for individuals, and today the company works with almost all Ivy League schools and complements some of the world's leading companies, such as Disney, Time Warner, Sony, Pixar and ABC,HBO, Lynda there is a more special place may be, 90% of content is recorded in the indoor, not only a simple online video publishing platform but a large video production platform. The first Lynda focused on technical content, from web design to how not to spend too much time using Excel efficiently, there are instructional videos.

The key to the success of Lynda is that lynda.com products do very simple and easy to use, do not pursue more exquisite pictures and other teaching is not very practical things; interactivity is also very good, and teaching content with the times, the above mentioned Adobe CSS6 already in the video content, Users can choose different levels of learning video according to their own level; The company is concerned about the product itself, not how much money is being merged.

Co-founder is a couple, Lynda Weinman and Bruce Heavin invested 20,000 dollars to create a Lynda, without financing, not they do not have the capital, they do not lack of investors, not lack of big investment, but the company pursues a principle: if not need funds do not finance. Company has been relying on Word-of-mouth marketing, good products, so that users themselves to promote, the company currently employs 300 people, video production studio is located in Los Angeles.