Who is the mastermind behind the new venture star?

In the past few days, a TV program called Yu Jiawen, a video of a speech on CCTV, has gone crazy in a circle of friends, the headline is also very alarmist: "A group of the entire internet has angered ..." Let me also can not help but see the whole video, and today in different groups, See the discussion about this video, let me really do not spit unpleasant.

Bragging is actually the industry "unspoken rules"

First of all, Yu Jiawen in the video some of the description of business operations data controversy is very large, such as the number of users to break 10 million, such as access to Alibaba tens of millions of U.S. dollars investment, such as next year's profit of 100 million to staff, and so on, many people think he boasted too much, and even caused a lot of And for his boast, East floor want to say is, in fact this is the Internet industry "unspoken rules."

1. Relevant financing amount

On the financing amount of false or magnified, this is actually the industry's unspoken rules. This is mainly determined by two factors, on the one hand, the matter is more sensitive to investment, in general, start-ups are unwilling to disclose specific investment figures and the proportion of investors, because it is easy to calculate the overall value of the company. So in the investment figures this matter, enterprises are generally vague, the general expression is tens of millions of dollars, or tens of millions of, this argument is very imaginative space, let the media elusive. However, as long as it is confirmed that the investment, the media will be the value of the news, so most of the media will not delve into how much investment.

In fact, because can only listen to Enterprise's word, can say most media reported enterprise financing amount is to have the water content, even some moisture is quite big. The East building also often hear some corporate bosses privately gossip, in fact, which reported to get tens of millions of of dollars of enterprises, only to obtain millions of yuan investment.

On the other hand, why the enterprise casually said that the amount of financing, the investors are generally the default, in fact, this is the investment side and the tacit understanding of the investors. The investment party should not blow more, so that may lead to more of the pan. All these, in fact, the so-called financing amount is only a PR gimmick, including the Yu Jiawen in CCTV recorded show said to get Alibaba tens of millions of U.S. dollars of investment, we listen to the good, most of the less reliable.

2, the number of users

There are more tricks and unspoken rules about the number of users, and in fact what I'm saying is nothing new. In general, those who have done business in the Internet should have their own thoughts. The so-called media coverage of the number of users is generally only for reference. Most media reporters, for the operation of the product data is not really understand, such as what the number of downloads, installation of users, activate the number of users, and so on, most of the media or reporters are not familiar with, so the enterprise will play with the media guessing game. Today to the media that we download more than 100 million users, then not very knowledgeable media mistakenly believe that the real user to reach 100 million, and actually download is not equal to installation, more does not equal to active, this 100 million of users specific to the real number of users, may be the difference between dozens of times times more than. Therefore, the external media publicity, few companies will come up with real numbers, usually double, a bit more ruthless multiplied by 10.

Why can't the user number be absolutely true? This actually involves commercial competition. A company known as the industry's first, in the external publicity, it is impossible to lower the number of users than other competitors. There are many times when a company may advertise the number of users depending on the number of users of their competitors, anyway, compared to competitors, they more than me. In this case, how can the media get the real numbers?

Moreover, the market also has a lot of data reporting companies, these data are mostly packaged or "public relations", although in the large aspects of data reporting Company will not violate common sense, but in the competition is not up and down, according to the company's PR demands to make some changes is very obvious. This seems to be the industry's unspoken rules.

In short, most of the time, we are in the mouth of the enterprise can not get the real numbers. But generally as long as not contrary to common sense, we will not be serious, but if too praise, knowledgeable media people in fact also have the means to verify.

Who is the mastermind behind the new venture star?

Since which numbers are some "unspoken rules" or PR strategy, we naturally do not have to be too serious. What really makes us think is, who is the Ma Jiajia, Yu Jiawen and so on one after another young rebellious youth to shape into a pioneering star?

1. Media

The first driver, of course, is the media. As we all know, the media needs hot topics. and Ma Jiajia, Yu Jiawen and so can be the media fancy, the core is two reasons, one is mobile internet entrepreneurship hot, another is the label.

At present, mobile Internet entrepreneurship is really hot, especially mobile internet entrepreneurship is in the ascendant. This is a national entrepreneurship era, as long as it is interested in this, regardless of mastering the programming language, can use the Internet for entrepreneurship. The glut of capital hot money also makes it easier for entrepreneurs to get initial funding than ever before. More importantly, the Internet has become the mainstream of an era, the industry has become the most high-profile industry, the media do not like is impossible.

On the other hand, the label is more like the media. We look at Yu Jiawen and Ma Jiajia, in fact, the label is very similar. All of them are all entrepreneurs, and they all have amazing language. This is the same as the previous media like to report the entrepreneurial struggle story. Now it has gradually entered the middle age, its entrepreneurial story can not be young as a label to carry out the creation, the natural need for a new bar, especially in the media group has been demonized by the situation, such as to create a positive case, will cause great repercussions. This is now the media like to report the original idea of the story, and the previous Ma Jiajia is in such a large background was packaged deified out.

2. Investors

The second pushing hand is the investor. While the current "tens of millions of dollar" investment figures in Yu Jiawen are debatable, there is no objection to the fact that Yu Jiawen and the Super timetable team have been invested. So why do savvy investors fancy Yu Jiawen and the team?

What do venture capitalists like best? Compared to 79 years later, the middle-aged uncle's business, the young woman or the rebellious teenager's entrepreneurial more story, and because of the label in the media this two years of spare no effort to shape, has killed Matt, Non-mainstream and other aspects of successful turn to dare to do, the pursuit of freedom, leading the trend, such as positive image. Therefore, the investment 90 or after the mainstream team, will be considered as a group of investors to go to the forefront of the times. And this may be VC favorite theme, especially in this one or two years, many well-known VCs investors are claiming to be only a year or a special cast.

In fact, the degree of excellence in a story determines whether VCs will invest. Only if the team and the product have a story, venture capitalists dare to vote, especially in the angel or a round. Story good investors worry less, some investors invest in the team, investors will even help the founders and their team to make the story better, so as to attract B-round, C-round. This is easy to quit.

Therefore, packaging entrepreneurs and their products, or in a good word, is to help their founder and product growth, which is focused on the early investors, one of the main work, packaging to sell a good price, to find the pan.

3, their own

The third pushing hands are themselves. In fact, the media and investors are not able to do so, including Ma Jiajia, Yu Jiawen and so on, if they are not famous or very strong propaganda purposes. Before the East building has also written analysis, horse Allison want to be famous desire is very strong, on the "Non-interference", open the spice shop, all kinds of media visits and speculation, also let her have a great reputation. and Yu Jiawen may be famous for more than Ma Jiajia, he may just want to promote his products or make money.

However, objectively speaking, they may be better than many peers or whenever, and in some ways. Most people are mediocre at the age of 20, and they can make so much noise at this age and attract attention in a short time, let us take the time to study them, or skinner them, can say that they have achieved the desired effect. And good gossip insiders like me may also act as stepping stones. Oh, that's impossible!

In short, Ma Jiajia, Yu Jiawen, such as 90 after the emergence of the entrepreneurial star, the media is welcome, investors both hands welcomed the crowd is loved, everyone is happy, so we do not have to be too excited, not too long after the entrepreneurial star 00 after the Ox Allison and so on will be on the show.