Zhou's entrepreneurial strategy

Source: Internet
Author: User
Keywords BAT Entrepreneurial Story
Tags basic closed create customer demand development development model internet

The first day of the Mid-Autumn Festival has read "Zhou's readme-My internet methodology"

More than 200 pages of the book, written very simple, a lot of things repeatedly said, a little scattered, but still convey a lot of thinking.

Able to see an entrepreneurial master spit out the heart, for 0 of the capital to create wealth of friends have this is enough.

After reading this book, I left a few important impressions.

1, good products are polished out.

Many people think that good product development, is a few people behind closed doors, and then a few years, to the market, finally hot.

In fact, the development model of the industrial age is outdated. And now waiting for you to develop it is not suitable for the market.

Now the development must find a core point of stimulation after the first launch of products, and customer interaction in the continuous improvement of products.

Step by step to burnish their products. Rather than feel that they are perfect products.

2, the customer into the user.

In the industrial age, the transaction is completed and the relationship between the merchant and the customer is over. In the information age, trading is just the beginning of a relationship.

Turn customers into users. Let people constantly use your products, through the product for the media, forming an interactive relationship. The user gradually formed the community. Constantly build relationships, and trust, will continue to build their own customer system. The law of user supremacy is not empty talk. As long as people in the product is not afraid. Lose the user, nothing.

3, innovative user experience.

Innovation is not a series of technical terminology, a few big bright spots, no one likes to drink to explore this, for customers, is not simple, is not easy to operate, only the face of small white users, their services can be a little bit of ascension.

More is innovation not for the technology itself, but for the user experience. The innovation of the user experience is the true innovation of the internet era, and jobs did not invent anything new but the user experience.

4. Third-party subsidy in the income model

The basic demand for everything that the public needs is free. This builds up a large user base and then provides a multiplication service. Not relying on basic services to make money, but through third-party subsidies. This kind of wool is in pig's pattern, can gather a lot of trust and popularity, this kind of charge pattern is to differentiate basic demand and multiplication demand.

Zhou these ideas can indeed promote thinking, he proposed hardware free, 0 profit sales, etc., is very much created. This is the feeling that I read this book, and share with you.

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