Jobs left 10 golden rules

"If you know if hunger, open-mindedness," Steve Jobs played a leadership role in life. Steve Jobs achieved such a successful formula is extremely complex, almost impossible to copy.

Steve Jobs author Walter Isaacson wrote an article for the Harvard Business Review that summarizes in his most refined language 10 real "leadership experiences" of the business leader Steve Jobs.

Iskenson writes: "A few months after Steve Jobs's biography, countless critics were concluding his book's management experience, and some readers have deep insights, but I think many people, especially those without corporate management experience, People are too concerned about the more eccentric side of Jobs's personality. "

Isaacson pointed out that business managers who think that if they are eccentric are the only ways to success, this is a misunderstanding of Jobs. In his opinion, weirdness in Jobs's personality is only part of the equation. The more important part is his foresight and skill.

From his observation of Jobs, Isaacs summed up his leadership skills as 10 experiences, some of which may be more like business models than leadership styles, but all are worth learning from those who have come to learn from Steve Jobs.

1, focus and simple, cut unnecessary products, services, marketing, packaging.

Focusing on Steve Jobs's return to Apple and the final stages of his business career, Isaacson details Jobs' ability to cut down unnecessary product, service, marketing, packaging and even Apple (and Pixar) product buttons. In this section, Iskrasson also cites a few examples, including Steve Jobs and Google CEO Larry Page said that Google is facing the risk of repeat Microsoft's mistakes, because Google did not focus.

We can not think of any one company that can simplify the user experience just like Apple, which is the most important part of Isaacson's article. He cited several examples of Apple's simplification of devices and software and pointed out that one of Jobs's job is to ask Apple executives to look for "mature to destructive" industries because of the complexity of their products and services, such as in 2000 MP3 player industry.

2, full responsibility system, in-depth user, understand every detail, and to create a positive user experience to take responsibility.

Jobs and Apple end-user responsibility system for the implementation of the entire user, the user purchased more than just products and services, but the overall experience of the company. Great companies are always able to reach out to users, understand every single detail, and take responsibility for creating a user experience.

This is a bit like a business model, and Isaacson considers it a favorite model for Jobs to control the entire product. Few companies can do this, and in the computer industry there is no single company doing that. It's hard to do that, but I hope it's more than just an Apple company.

3, should not always consider catching up, jumping backward when backward.

Steve Jobs was distressed to recognize that Apple iMac missed the CD opportunities in the music industry. Isaacson said Steve Jobs's solution then was introduced iPod and iTunes, directly skip this stage of the competition. The important lesson learned from this example is that leaders should not always think about catching up, but should simply skip the highly competitive phase.

4, product is more than profit, the pursuit of perfection.

This may be the hardest to learn experience in today's business world. Steve Jobs, and then Apple COO, incumbent Apple CEO Tim Cook and Apple CFO Peter Oppenheimer have all covered Apple's philosophy in this regard, namely Focus on developing great products, profits follow. Sales and financial staff may profit on the product, but Steve Jobs believes that this is a policy of mediocrity.

5, do not become customers slave.

Earlier, the Mac development team asked Steve Jobs if they should develop the product on the panel's recommendation, Jobs famously replied: "No, because you never know what they want unless you show them." This is A great suggestion, but the premise is to have extraordinary insight. Exactly, very few people have this kind of insight.

One thing that has been mentioned many times in Isaacson's work is that the people around Steve Jobs always make outstanding achievements, often in areas they think they can not match, precisely because Steve Jobs does not think so. It is exciting, I do not know when someone can have the same ability.

6, instill, introduce ways and packaging will give people an important impact on the impression.

Steve Jobs's early mentor, Mike Markkula, gave him three principles in 1979, with the first two being "resonance" and "focus" and the third being the less common "indoctrination." This has become one of the important concepts of Steve Jobs. He understands that presentation methods and packaging can have a significant impact on product and company imagery, saying that people always use packaging to judge a book. Therefore, Jobs introduced the Mac in 1984, Jobs attaches great importance to the color and design of the box. Similarly, he spent a lot of time designing and redesigning the iPod and iPhone boxes.

7, do not yield to reality.

The battle between Mac and Windows was actually a platform battle. Apple was invincible in the competition because Windows always had problems, but always considered itself "good enough." In this section, Isaacson believes Jobs's pursuit of perfection is one of the important reasons why he has achieved such great success.

8, only tolerate first-class staff, face to face communication

Steve Jobs is notoriously difficult to work with, but he's always passionate about working with him to make Apple the best, talented and dedicated employee in the world. This is the heart of Steve Jobs weird temperament, it is this cruel rude second-rate employees can not be based on the apple. He knows very well that great work can only be done by placing the right people in the right positions. As a CEO, Steve Jobs's job is to recruit and inspire talented people and eliminate substandard employees.

Face to face In short, face to face, whenever possible, instead of collaborating via email.

9, the unity of humanity and science.

Isaacson said that this is an ideal state, Jobs focused on the unity of human nature and science, and that upholding this concept is an important reason Apple and its products are extremely great.

10, it is necessary to observe the overall situation, but also study the details.

This is also Steve Jobs's distinctiveness, he not only has a comprehensive picture of the overall situation, but also aware of the slightest detail. We hope others can do the same.

Stay Hungry, Stay Foolish. Isaacson finally mentioned Jobs's famous phrase, and its role in the leadership of Steve Jobs throughout the process. But if you think that as long as you move around and learn more, you can succeed like Steve Jobs, and you're totally mistaken. Steve Jobs achieved such a successful formula is extremely complex, almost impossible to copy.

In addition to Apple executives and family members, Walter Isaacs is the closest person to Jobs, but unlike other executives and his family, he is an observer, not a participant. Whether you love Apple or love it, it is undeniable that Steve Jobs, who led the company with such success, is the leader of this generation, like Edison, Ford and even Da Vinci. This greatness includes both his accomplishments and his character flaws.

In the coming years, business schools, businesses and even governments should study Steve Jobs, and Ishak Sen's conclusion here is clearly a good start to start research.