Real estate O2O start-up company "Room Toto" complete 80 million dollars B-round

In the real estate market, the relationship between the line-house and the online internet company is very delicate. Under the line to live a particularly good time, the line of disdain, so the past few years, "real estate internet" basically stay in the concept of advertising, not substantively involved in the transaction. But if the offline life is particularly bad, the online platform is likely to become source, the entire industry is plunged into a slump. Therefore, for Internet companies, the ideal situation is the real estate industry is basically stable but slightly difficult, the market moderate to the buyer tilt. Only in this way can online companies have the potential to integrate online. And from the end of last year, the market is just moving in this direction.

Under the background of the domestic real estate industry downward, "the room Toto" has completed the 80 million dollar big B round last month, the Vision fund (Knight Capital China Fund), the speed of light An Zhen the Chinese venture capital (Lightspeed), And a-round investment Shang Dinghui venture capital (CDH Venture) joint venture. After this round of investment, "room Toto" will focus on strategic business development and layout, and further optimize the online product experience and offline service experience.

In terms of mode, "room Toto" do is a transactional, based on the effect of paying the real estate O2O, which is different from the search room, the port fee model for the tenant (the essence is a kind of advertising mode linked with the exposure rate). And in terms of business, "room Toto" walked two main lines:

First, real estate business-to-business. "Room Toto" docking real estate developers and brokerage companies. Through negotiations with developers, to a large discount bulk access to housing, and the offline real estate brokerage companies to quickly sell the listings.

Second, the real estate C2B+O2O. Buyers from the point of view, through the "Room lot" web end and app end to submit their own purchase intention. Platform will be based on geographical location, familiarity with the house, Word-of-mouth credit and other factors, for buyers to match the right broker. Both sides online matching information, offline docking services, buyers can be exempted from around, while the real estate, brokers have more information to master. Sellers can also through the "Room Toto" release the sale of information, with the help of a platform-certified broker, the house is listed for sale.

At present, "room Toto" on the online has a C-side of the app product "room Toto", for brokers "room manager (new house/Second-hand housing)", as well as the real estate, brokerage company's full network advertising precision tools "room point pass." At the broker end, the user can carry out part of daily business management in addition to realizing the extension.

The lower part of the "Room Lot" landing team has covered more than 30 cities nationwide, with more than 5,000 brokerage companies across the country have reached cooperation, penetration brokerage company stores more than 50,000, contracted brokers have allegedly more than 500,000 people. Cooperative Real Estate Company covers Vanke, Longhu, Poly, CSCL, Greenland, Wanda and other brands. Mobile end of the agent active 68%, monthly sales office to import the intention of more than 140,000.

Thanks to the sales pressure of real estate companies since this year, the "Room lot" in the first half of this year strong growth, as of June turnover has exceeded 50 billion yuan. By the end of this year, this figure is expected to reach 150 billion.