Reverse O2O: The best choice for the founders of wine market

For O2O Everyone is not unfamiliar, there are more and more people agree that in the future O2O will be the mainstream business model. And the reverse O2O, that is, from offline to online, through the promotion of online marketing to promote the conduct of online trade, such a successful case is also a lot.

Red wine industry, in fact, this product is the most suitable for the O2O mode to operate, to the quality of red wine as a representative of a group of O2O enterprises in the rise of the last year also confirmed this trend. But for the wine industry entrepreneurs, who are less likely to have capital and human resources, it is not realistic to start entering online shopping malls. In addition to the design and development of the site, there are a series of promotional costs, the cost of the start-up team is difficult to bear.

and to open up their own market must let consumers have a clear understanding of their wine products, which requires a large number of tasting experience, which is difficult to achieve simple online e-commerce.

At this point the reverse O2O model for the wine industry Entrepreneurial team is an optimal choice. I think a new wine entrepreneur should first use a limited amount of money to create a space where the user can taste the red wine, even if only a small room, hidden in the humble buildings, it does not matter, it is important traffic to facilitate, decorate the elegant warmth, so that users come in a warm feeling. Of course, for the wine industry, the basic equipment is to have, thermostat wine cabinet is essential, but not very large.

With this small space under the line, and then through social media, such as micro-blog, micro-mail, such as the establishment of their own personal account to promote. I particularly recommend that you use your personal account, not the public number, because for the initial entrepreneurial team, all the conditions are very difficult, with real personal accounts, in social media to write down their own business, the psychological resonance of the fans than the investment of very little money to hard to build the public number and the official account is much better.

Then put their products on Taobao, micro-shop platform, there is no need to go under the strength to do store design and promotion, this is a great pressure on the entrepreneurial team, but also unnecessary, here is only to give users a place to buy it, should put all the energy into social media.

Through this interaction with the fans, the entrepreneur individual and entrepreneurial team to the real show to the fans, to create a true and credible word-of-mouth, which is the best way to promote the capital-starved entrepreneur.

This can be done with the smallest amount of money to create a kind of offline experience, online purchase of the reverse O2O mode. The application of O2O here is not the use of large enterprises, but through this O2O let the entrepreneurial team to pay the lowest price to use the offline experience and the advantages of online promotion.

In general, for the wine industry entrepreneurs, user experience is more important than other industries, no matter how good your wine, you have to drink after the user to know, and when the user to help you to promote the promotion of the time, Word-of-mouth was established, then the promotion of marketing will be more effective. So the reverse O2O is the best business model for the wine industry's entrepreneurial team, which is to establish an experience center, online social media drainage, offline experience and online purchase.