The striking of the electric quotient in traditional brand enterprises

With the rapid development of Internet power, online impact on the line more and more, and then forced the traditional enterprises to transform or into the electric business, Amoy brand, the network to buy a large number of brands to seize the online market, squeeze offline market. On the other hand, the traditional brand enterprises continue to "net" and began to Amoy brand to attack the siege intensified, online shopping brand survival environment worrying. What is the pattern and trend of the war between traditional brand enterprises and online brands? This article will be from the following latitude to analyze: 1, from the United States before the retail ...

The misunderstanding and predicament of the traditional media to engage the media electric dealer

Advertising, gaming, electricity, value-added services have been verified to be a viable internet business model, electric business because of a mature development model and social awareness, many media has been selected as the focus of breakthroughs in the field. In the process of exploring new Internet media business, Kennedy, a traditional media, all eyes on this field, also from the actual situation of their own organizations, the development of various types of pan-electric products and services, and there are some good successful experience, but overall, the electric business is in a groping stage, and is the local test water repeatedly try to accumulate experience stage, ...

The traditional retail business transformation electricity trader despise the technical suicide

When writing this headline, many business-oriented peers would probably drown me with saliva. But the reality of the problem is that the traditional retail industry in the era of electric drubbing. If I am not "lucky" in 2004 experienced foreign-owned retail companies to 2010 years experience in private enterprises and state-run domestic retail companies, perhaps the idea of belittling technology is not so profound or even to the extreme understanding. For a long time, the electric business practitioners are discussing whether the light electronic heavy commerce or should be heavy electronic business, then the former accounted for the Shangfeng. This Shangfeng has contributed to the present day cat ...

The practice and operation of the traditional retail enterprises ' transformation electric power business

When it comes to traditional retail businesses doing e-commerce, many traditional retailers like to take the top ten favorite websites of American internet users as a comparison: 1, Amazon (Amazon.com) 2, Wal-Mart (Walmart.com) 3, EBay (ebay.com) 4, Best Buy ( bestbuy.com) 5, Penney (jcpenney.com) 6, Target department Store (target.com) 7, Cole Department Store (kohls.com) ...

The route choice of the traditional retail enterprises ' developing electric business

Since 1998 8848 Web site so far, consumer e-commerce in the country has gone through more than 10 years, from the initial obscurity to the current wind, the change is not only the electric industry itself, but also changed the consumption concept of a generation; especially with the expansion of the category of integrated electric quotient platform, Consumers can buy more products than the large supermarkets, the traditional sense of the retail enterprises feel the pressure, because their own market share is being constantly eroded by the electric business enterprises, as of the end of 2012, the total network of retail sales reached 1.3205 trillion yuan, accounting for 0 of the social consumer goods.

Traditional home business and traditional household electric appliances

(This article is published in the October 2013 issue of the Home connection) (this article was written in the previous period, because it was published in a paper magazine, so it was delayed.) But this time it has another meaning. The traditional home channel has just happened to boycott the double 11 O2O mode of the cat, which illustrates the game between the traditional home enterprise and the traditional electronic business. A recent period of time to the traditional home enterprise electric business development Thinking, let me feel more and more necessary to the current line of the next game to do a discussion, this may be to us to control the future development of home electric business trends have better help. I use ...

Why the traditional household enterprises should develop the electric business

(This article is published in the "East China Furniture" May 2013 issue) This is a seemingly simple but very simple question: why do home enterprises to do electricity business?   If say 2012 years double 11 before many enterprises have different views on this issue, Taobao day Cat double A net shopping carnival 19.1 billion sales should be completely unified the concept of people: home Enterprises must do electrical business! Ma Yun in 2012 years double Shilai to say this:. "I personally firmly believe that the day cat shopping carnival will be China classics ...

Traditional industry to enter the platform of electric business need to ponder

Today many traditional enterprises have entered the electric business, and there are plenty of companies with a "platform" dream. Previous and domestic NYSE listed boss Exchange http://www.aliyun.com/zixun/aggregation/8063.html "> Platform operation." With her logic, if you sell products through the Internet, you need to make a lot of investment in the network marketing platform. and do network platform, only need one-time input, can permanently attract customers to ...

Ambitious? Concern? Fresh electricity Dealer's cup of cold water before the table

Recently, fresh electricity dealers gradually increased the number of participants, shop No. 1th is officially on the line, Amazon China launched seafood channel "Fresh Wharf", Jingdong, Cofco I buy nets will also be on the line fresh channel. Despite optimism about the prospects for development, it is better to be calm in the face of this swarm of enthusiasm. The background of the fresh electric Dealer's fire has its historical inevitability. People's consumption patterns are changing, and the standard of living and quality of life are improving. The birth of our mouth is not just an aunt carrying the food basket to buy vegetables, but to go organic ...

Honesty: The cornerstone of the success of traditional enterprises ' entering electric business

At the moment, more and more traditional companies are pouring into the electric business, but few are successful. The traditional enterprises to enter the electric business repeatedly defeated, one reason is the lack of understanding of the operation of the electricity business, another reason is not to create a perfect integrity system.   In fact, the credibility of China's electrical industry is difficult to cross a hurdle. Early, Taobao start-up, the entire electric business industry has been slow forward, largely because of the lack of integrity. To this end, Taobao launched the use of Alipay guarantee transaction mode, to solve the problem of trust users worry about the integrity. It turns out that Alipay is driving the rapid growth of the online shopping market. In spite of ...

The ruin of Chengdu Electric power business

At the end of November 2012, the seventh annual Online retail conference held in Chengdu, this is the third consecutive year in Chengdu, held a national E-commerce industry event, the national well-known enterprises such as Jingdong Mall, Dangdang, Amazon and so on in this conference speech. But Chengdu has to face the embarrassment of not having a local E-commerce site to share, Chengdu Local electric business entrepreneurs only sit and listen to these big guys talk, as the host we only listen to, even in the IT teahouse and organizers of the pre-salon of the local electric dealers are mostly just to listen to. ...

Chengdu Electric Business Several more sad domain name

Every guest's fanke.com made Web site, also engaged in apparel, it is estimated to be directly to a high price every customer did not sell, finally angry under his own station, directly intercepting your users, let you pain in the end. It teahouse as Sichuan Local IT industry community, contact with a variety of Web site founder, some domain name is also a detailed list of interesting, here are some of the Chengdu electric Business more sad to push the domain name for your reference, but also welcome to continue to add. 1.http://www.aliyun.com/zixun/aggregation/7829 ...

Juakiping: At present, three kinds of operation thinking analysis of household electric dealer!

Wen/Juakiping-electricity traders observed that at present, there are 3 kinds of thinking of household electric power.     1, media thinking. Its focus on advertising, that there is advertising sales, ignoring the sales process control, difficult to start.       Some home electric dealers, in Baidu to promote the cost of astonishing, according to Glad's actual combat observation, the Net Alliance advertising ROI output is very low, or even promote the cost approximation of gross profit, actually he is not clear? .

The integration of industrial chain to bring about a qualitative leap

At the end of the year is always constantly, including the day cat double, Taobao double two, the United States in the Christmas black Friday traditional retail industry against the Amazon, so many professionals and practitioners are talking about these hot topics, discussing the online and offline status conversion and the future trend of retail industry. Retail business since 04, then the electric business, nearly 9 years time to look back, the two industries have been very different, but there are a lot of similarities, and even many people say they can not be regarded as two industries, electricity and retail are the retail industry. In my opinion, the industry becomes the line ...

Tea words: personal webmaster is not suitable for the transfer of electricity dealers and O2O

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Gallonwang, an IT teahouse editor, initiated the topic of "personal webmaster who is not suitable for the transfer of electricity and O2O" and publishes his own views. The era of personal webmaster has passed, we have to find a way out of the transformation, the first two years of the electricity business compare fire, and from the business to buy a product to earn a money, than before ...

Tea: Chengdu online Ticketing dealer -0k Rong

#茶馆发现 # Chengdu's newest, most popular Internet project and business model to promote and evaluate your project. Today we show the founder of Chengdu, the film booking project "OK Rong" Project introduction: OK Rong is the only movie ticket service brand business in Chengdu, members only need to book fast online, OK Yung will be the ticket to the coupon service, the Shadow ticket coupon refers to can use it to the Cinema ticket window to exchange movie tickets to watch movies, As long as in the three rings in Chengdu, a free distribution home, quite respected by members. Project features 1. Provide a variety of booking methods, with more than Chengdu ...

O2O companies that do not value their power will decline

Recently on an occasion, Dangdang CEO Guoqing and Su Ning Vice Chairman Weimin put forward the almost opposite point of view. Guoqing says 020 is a last-ditch effort in traditional retailing, and Dangdang will never try to O2O.   And always hold high O2O the banner of Suning Weimin think, O2O is not offline enterprises to go, online enterprises also want to go O2O road. If it was two years ago, Dangdang Guoqing is still a big guy, his words will get more recognition. But the times changed so fast that two years ago, the O2O concept of client group buying has been widely ...

The electric dealer who doesn't fight the price war is not a good electric dealer?

August 11 Night, Gome President Wang Junzhou to Li Juntao, Guixian and other Gome group senior executives sent out of the internal mail, content shows: Gome's strategic objectives are: first, Gome line business beyond Suning, Gome online to complete beyond suning easy to buy, and Gome line under the price must be overall lower than jingdong. Another mail that flows out is Gome online chairman Shangui issued first, it sends the general attack to the Gome on-line all staff mobilization: Gome's second half strategy is the on-line electric power merchant as well as the offline store all business system must ensure the price is overall lower than jingdong, the commodity price is closely pegged ...

No need to take the electricity dealer's profits too seriously

Jing-dong indicated that the attitude wants to profit, Xun net but stubbornly bite not put, want to drag it back to price whirlpool. Who said that E-commerce in 2013 will enter a new stage of service competition?   Once the label of the price war is pasted up, it is not so easy to tear it off. Last week, Jingdong Mall and Xun network around the "Your compensation" service controversy has aroused widespread concern in the industry, Jingdong Mall to Xun Network issued a strict warning letter, Xun net yesterday to reporters replied: Xun launched the "Your Compensation" service fully in line with consumer values and relevant legal provisions, And will continue to implement and promote related ...

Localized electric Shangmo electric wound deep Marketing to save the future

Preface: E-commerce, in the country, has a lot of years of history, even at the end of the century, the domestic rise of e-commerce boom, and all kinds of universities have opened E-commerce professional courses, the relevant departments even carried out the examination level courses. After more than 10 years of popularity, we are still very happy to discuss this topic. The domestic Internet, the lack of reflective spirit, in these more than 10 years of development, we can not count how many wave of Shangsheng and death, death and life cycle, but still can not stop the heat, sometimes high fever, sometimes madness. Any Internet mode or product, if not for electricity ...

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