Online Trends

The hardest thing for a lot of internet companies to start with is not product development, but how to develop the first batch of valuable users, the seed users. This group of people is the closest to product positioning, and the product of the future Word-of-mouth spread and the impact of radiation range is very large, and more importantly, perhaps they are the Community platform class products, the main provider of quality content. In Dropbox's case, on Digg, where avid fans gathered, their boss released a geek-coded "egg" video in Dig ...

Today, no one can not recognize the iconic Amazon logo, but for the logo behind the fact that there are many deep meaning, these are still very few people know, there is the company's initial strategic planning. Now, the U.S. well-known technology media "Business Insider" for us to select the "17 have hidden meaning of well-known corporate logo", the following is its specific content: Sony VAIO Sony's high-end notebook brand VAIO logo has two concepts: one is to represent the basic analog and digital signals, The other is to walk with nature. Where, v.

Now I, every week will insist on writing an article, used to record their own product process, because only after introspection can grow. 　　Products on the road and cherish, there are happiness, there are worries, it is because of this we have harvest. 　　First look at the product I organized a cycle: look at the above diagram, I believe the whole process should be clear. It is obvious that the product manager will be able to work through the entire product cycle, coordinate resources, and provide a lighthouse to the entire team through its own analysis and experience, combined with user core requirements ...

Is the power of the community really that big? What would it be like to play in the business of the future? A group of people unite to take advantage of others nowadays, in the PC Internet age community, the main form is the community, such as Tianya, Baidu Bar, etc., in the mobile terminal period, the Internet has become part of our body, is the body and thought extension, every moment will exist. And your friends circle in the mobile internet relationship, may not be around, but also may be far away, but basically your friends or friends of friends, also ...

There was a consensus among the team that the focus of content creation was on people, who were trying to socialize, and were encountering the side effects of socializing. At the beginning of 2014, the question-and-answer community was aware of the problem: what high-quality users had left to know? To this end, someone has to go to the left to know more than 3 months of known celebrities: @keso, @ and vegetable head, @ Sato Humble One, @ xiaoping, @ Lee Kai-fu ... Some people also deleted his personal page. 　　"Some things on the Internet" recommended this article for readers to bring in-depth analysis. Celebrities leave, know ...

For users, a good product must be able to bring value to users, whether it is practical value or psychological value. 　　Value to users, users will be practical, the value of the user's size, irreplaceable level, determines how users view our products: is the cottage machine or iPhone4. 　　Therefore, the creation of user value is necessarily the whole product team's core practice guidance method. 　　But is the story here? Build the user value, continuously increase the user value, the finished product will be successful? 　　The answer is in the negative. ...

Internet age, SNS marketing, microblogging marketing and Word-of-mouth marketing, and other emerging network marketing methods, but the earliest, most commonly used network marketing means-the status of mail marketing has not been shaken. e-mail to wake up the old customers two times to purchase, to achieve e-commerce two times marketing, has its unique advantages. 　　So how to improve the mail delivery rate and open rate, so that more customers see the seller sent the mail, let's look at the following. Only when the mail arrives at the customer's mailbox can it be seen and opened by the customer. And because of the junk mail ...

As a quora of the question and answer community, know that by the vast number of users sought after, caused an extraordinary concern. 　　What kind of charm do we know, and what enlightenment can we learn from success, and we will discuss it together. Phenomenon One: Imitation also sexual perception is recently got the investment of Kai-fu Lee Teacher Innovation Factory, innovation Workshop investment seems to imitate the product, has caused a lot of controversy. Indeed, it is known that a class of Quora products, whether from the product concept, or product design is a typical Consumer-to-consumer (c ...).

For many people who work, overtime seems to be a potluck, in order to complete the project in a short time, have to devote as much work time as possible, and the recent product industry circulated "only fast not broken" four words, this word I am a letter, only the actual operation of the data can provide the most reliable guidance. So the faster the data comes, the more accurate the direction goes. Agile release, small steps fast These are the truths of Internet product projects. 　　The problem is, just from a "fast" word extended out, it is easy to sing a song "Love to Fight to win", 6x12, and even 6x14 said a great market. Overtime is not scary ...

There is an old saying in China, "the enemy, win." 　　This sentence is the ancients left us the aphorism, in making products, this sentence also applies. 　　Confidant means knowing what the positioning of your product is, where the core competencies are, what the product definition is, and so on. Know that, simply speaking, is to understand the situation of competitors. Know that is based on the premise of a confidant: clear their own products, will know the corresponding competing products. But not to say a confidant, you must know that. This is unavoidable to in-depth analysis of the competition, in order to more ...

For those who have played for a while, Google++ said, Twitter may find it boring, and in their eyes Twitter is obsolete. Their advice to Twitter is to add a series of Google + features, indeed, in the internet age, if you want to not be eliminated, you must be bold in innovation and progress. 　　Cater to the tastes of the users. Although Twitter's CEO Dick Costolo has been stressing that Twitter will keep its simplicity in the wind ...

Pictures are an important part of the people who are now reading messages. Do you like to use a picture in a blog post, and if it's not too much trouble, I'm sure you won't mind putting on a few beautiful pictures to dot the content, but your picture may have the following two consequences: 　　Images will help you achieve your business goals and may hurt your conversion rate. It sounds simple, but unless you can really understand how images affect people's decision to make a purchase, some of the nuances of the picture can lead to a cut in your conversion rate ...

Not only does Android offer free systems and a more cost-effective smartphone, it satisfies developers and users, but it also opens a new window for everyone outside of iOS and WP7. 　　iOS is a closed, integrated and unified ecosystem, while WP7 is another iOS-like ecosystem created by Microsoft, and unlike Apple's location in iOS, it is a foundation built by Microsoft's manufacturing system, which is handled by handset makers such as Samsung and HTC. And what about Android? Google needs ...

"A magical website" 58 with the city and "everything has" net absolutely can be regarded as the internet's most popular advertising site, the direct consequence of the bus is a big shout on the subway shouted sound into a very noisy. 　　In terms of advertising itself, 58 of the city's user recognition is not as good as net-playing the edge of the "drive donkey nets" rely on net riding a donkey Chen Yao out of the name. Recently, the two Chinese classified information sites have also launched their own smartphone clients, their financing, advertising and one after another, in the mobile Internet on the battlefield on the performance?

Now the entity bookstore struggling to support, and the Internet has set off the price of the war, recently, online CPI continued to climb, online book market price war has come and go, book prices were folded into the lower half of the fold or even less-in the CPI continued to climb, it seems that all the goods can not avoid the Only books, but because of a price war, prices are pressed to the lower prices or even less. 　　 　　Hangzhou, a college student Beckham rush in Jingdong Mall activities when robbed a set of "three body", only spent 65 yuan. 　is Jingdong book printed by itself? Near ...

The sensational effects of social networking sites around the world come from Facebook, the American campus website. As Facebook has been successful, social networking sites have poured out. According to CNNIC data, the number of Internet users and social networking sites in China has reached 124 million. Social media marketing has become the fastest, most convenient and most effective way to sell. 　　So let's explore the marketing model of social networking sites. 　　1. Facebook's advertising revenue and branding are a profitable point that Facebook has focused on. ...

Love apartment Site Screenshots According to the news that the female dating service started the website SNS, Love apartment began with the "cosmopolitan", "VOGUE", "ORANGE" and other women's magazines, to further expand its female users in the market. Love Apartment website, has made use of the Internet to make TV series "Love Apartment", through the Cross-border marketing model to make the site brand spread more widely. According to the marketing department of the Love apartment, the TV series "Love Apartment 2" has been finished to enter the system, will be in the summer ...

According to foreign media reports, Internet service providers often tell their customers that they provide "bullet-proof mainframe services." "But WikiLeaks, WikiLeaks, seems to be reassured that the main room has been relocated to the" anti-corruption "site. It is reported that some of the servers WikiLeaks has moved to Sweden broadband service provider Bahnhof in Baishan (White Mountains) of the "Pionen" (Swedish: Peony) data center. The data center is located in the Cold War period in the center of Stockholm in a large stone mountain dug in the underground 30 meters ...

In a social marketing forum, I heard the interactive CEO Rui on the theme of "Roi of social Media marketing" and was very sympathetic and inspired by the news. And the domestic social media marketing road is not really good, those who do not fear failure, and still adhere to the pursuit of perfection of the people I think is worthy of respect. 　　And around the interaction between the actual combat and theory, the author of the collation of some of their own feelings, I hope to share the exchange with more people. There is actually an interesting psychological process that we can't ignore: almost everyone is talking about ROI (return o ...).

When we talk about the knowledge system of Internet user researchers, we should know that the knowledge system of Internet users ' researchers includes but not limited to: basic theory, logical thinking, tool use, oral expression, report writing, and Internet industry common sense. The basic theory for research is based on the knowledge of various methods such as usability test, card classification and so on UCD. Of course, the most important of these is the part about the research method (not much here, because I think a lot of books can be bought). For more information, see About user research logic ...