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April 7, 2005, Xiamen, the first Chinese webmaster meeting, after the tour of the size of the Golden Gate cruise ship, a stationmaster proudly said: "If this boat sank, China's Internet industry will be paralyzed "This is not entirely an exaggeration, the webmasters made by more than 100 webmasters are almost all within Alexa's global rankings of 2000, while the total traffic from all Chinese webmasters combined by the most conservative estimates The entire Internet traffic in China 1/3. Webmasters - China's Internet industry, the most grass-roots group of people, was as if it is an inviting ...

Beijing Time March 5 News, according to foreign media reports, Facebook last week launched a "Reach generator" service, designed to enable advertisers to move messages on the advertising side of the Web site to push or even exit the page to buy more ads, thereby increasing the advertiser's home page message exposure. Reach generator allows advertisers to pay fixed-price advertising fees based on the number of fans on Facebook pages. Facebook will show its content to 75% of fans every month, or show up to 50% fans a week ...

Big data has become the hottest topic in recent years, from the New York Times to Harvard Business Week (Harvard Business Review), which has been featured this year, and now it's blown from the west to the east, Marketing magazine 　　(Marketing Magazine) recently asked me about the idea of shuffling the global advertising market with big data. Today, the global online advertising market is very strong. The United States and China are particularly prominent, both of which have the world's largest ...

Mr. Wang recently sent a "dizziness, sleepy" micro-blog, the health of large to pay attention to. Miss Li occasionally stroll around Taobao to see cosmetics, and since then she browsed other websites most will pop out about cosmetics ads. Many netizens may be surprised, but this is not accidental, but RTB ads in the precise "love". Mr. Wang's experience with Miss Li is not a case, and most users have had intimate contact with RTB more or less. Data show that the RTB ads for the country 2 billion traffic per day to cast ads, covering independent visitors 400 million to 500 million. Since 2012, real time ...

The European Parliament's proposed spin-off of Google (Weibo) is the latest manifestation of the "Google phobia" of European politicians in an effort to protect both European companies and data-abuse concerns, the Economist's website said November 28. This is not necessary, on the one hand, the Internet in the field of regulatory necessity than the physical field, on the other hand, and to protect local companies, rather than more innovative efforts to encourage Europe's Google or Facebook turned out. The following is the main content of the article: Although the name of the company was not mentioned, the European Parliament voted on November 27 ...

At the end of February, at the 85th annual Oscar award ceremony in Hollywood, Ang Lee won the best director by virtue of "the fantasy drifting of the youth faction". Interestingly, this is the one of the only mistakes a--david Rothschild has predicted for all the other awards for the Oscars, David Rothschild, a Microsoft research expert, predicted by the big data analysis. Earlier, in the 2012 U.S. presidential election, he correctly predicted the election results in 51 constituencies, more than 98 accuracy ...

Summary: Yesterday, the Swiss bank released an iphone sales report, in the past quarter, Apple sold a total of 69.3 million iphones, including China and the United States region sales accounted for 35% and 24% of sales. In the same quarter as last year, in China, the Swiss bank released an iphone sales report yesterday, in which Apple sold 69.3 million iphones, with sales in China and the United States representing 35% and 24% of total sales. With the same ring last year ...

Absrtact: Youku CEO Koo and Archie CEO gong in unison will 2013 positioning mobile video commercialization of the year. The first year of commercialization, simply understood as making money in the early years, means that both of them will be advertising when the user is holding a cell phone or tablet watching the video. Archie CEO Koo and Archie Art CEO Gong in unison will be 2013 positioning "mobile video commercialization of the year." The first year of commercialization, simply understood as making money in the early years, means that both of them will be advertising when the user is holding a cell phone or tablet watching the video. Archie is more daring than Youku, already in the hit show ...

Absrtact: Recently, China first reflects the Internet industry TV series "Love Online" premiere ceremony held in Beijing, and in the Faw Mazda, Silver Thai nets, Casa Dili home appliances, such as the support of brand advertisers, the current advertising revenue has been tens of millions. With the competition day of the video website, China's first TV series "Love On Line", which reflects the internet industry, was held in Beijing, while the current advertising revenue has been tens of millions, supported by brand advertisers, such as FAW Mazda, Yintai NET, and Casa di home appliances. With the increasingly fierce competition in the video site, copyright film and television content is increasingly homogeneous situation, homemade content into video network ...

Absrtact: Recently, China first reflects the Internet industry TV series "Love Online" premiere ceremony held in Beijing, and in the Faw Mazda, Silver Thai nets, Casa Dili home appliances, such as the support of brand advertisers, the current advertising revenue has been tens of millions. With the competition day of the video website, China's first TV series "Love On Line", which reflects the internet industry, was held in Beijing, while the current advertising revenue has been tens of millions, supported by brand advertisers, such as FAW Mazda, Yintai NET, and Casa di home appliances. With the increasingly fierce competition in the video site, copyright film and television content is increasingly homogeneous situation, homemade content into video network ...

Absrtact: Compared with previous years, people begin to use the mobile phone to search the route more frequently, go shopping on the internet, or look for the food and leisure service around. When this is all from fresh to normal, it also means that the mobile era is really coming, mobile phone search is full shadow compared to a few years ago, now people began to use mobile phone query route more frequently, online shopping, or to find the surrounding food and leisure services. When all this has become commonplace from the fresh, it also means that the "mobile age" is really coming, and mobile search is fully affecting people's daily lives and behavior patterns. Recently, market research company BII ...

Summary: "The most Meng 27 cats in history", "10 you have never heard of the Beautiful", "Girls wake up in the morning the most regret 10 mistakes" if you do not control your own curiosity, through a friend's referral link into the BuzzFeed read these content, it is possible "the history of the most Meng 27 cats", " 10 Beautiful Beauties You've never heard of, and the 10 mistakes girls wake up to regret in the morning ... If you're not controlling your curiosity, and you've seen it through a friend's referral link, it's possible that you've contributed to its advertising revenue ...

Absrtact: May 25, in the past decade, the way we have watched TV shows has changed a lot more and more people are used to watching TV on the Internet, and the TV box is beginning to go into households. So what will TV be like ten years from now? The United States, May 25, in the past decade, the way we watch television has changed dramatically-more and more people are accustomed to watching TV online, and "TV box" also began to go into households. So what will TV be like ten years from now? The head of Netflix, America's Internet TV giant.

At the IAB annual leadership meeting last month, it was not surprising that visibility (the number showing whether the ads were actually browsed) was the focus of all. The five major factors of visibility, which we published in December, show that more than half of the online ads are not being viewed today, something we can change and have to change. As many people know, we have long advocated that the industry view visibility as a currency, a common measure that helps marketers and publishers improve their performance. In fact, in our experiment this month ...

Is a social networking site is also an advertising media; is the old college students doing business Internet Xiang 饽 饽, but also today's big data marketing exploration of the new army. After the company decided to refocus the positioning of the youth group at the end of last year, everyone has re-made a speech on the young consumer market recently, but the strategy has become a big data B2B business of marketing alliance. "Young League" came into being, as the first marketing alliance dedicated to exploring the consumer market of young people, everyone chose to work with third-party professional marketing agencies and advertising agency companies to further establish relationships with many "young people" Brand advertisers to build common ...

Beijing Times (Reporter Liao Feng) Yesterday, the reporter learned from inside Tencent, WeChat public account soon, or will be open to each public account articles read, and the user's praise number, this revision is under test. Since the birth of WeChat, emphasizing the confidentiality of communication and restricting the marketing behavior, the articles published by WeChat public number did not show the number of readings and clicks like Weibo, and the WeChat public platform did not have the functions of ranking articles and discovering users. It is reported that the brewing of WeChat public number revision, will read the number of times and likes will be displayed next to the article after the release date, officially launched ...

Just published the "micro-Bo fee: Sina Sohu Mutual pinch" This article again pulled us back to the June 20 of the war of words. In a nutshell, Sina wants to make money, Sohu does not want to let Sina earn money. 　　Before we go into the subject, we'll talk about the gossip. It is due to Sina Weibo on June 19, the introduction of membership services, a monthly fee of 10 yuan, you can enjoy 15 privileges, including the number of people with a limit of 2000, VIP special logo, etc. Sohu Aspect, Product department vice president in Sina function on-line day namely ...

On the evening of February 29, Baidu advertising steward officially defined a new scheduling standard, which completed a major new round of major upgrades. It is reported that the upgrade aims to solve the site in the advertising process, the long-standing multi-line management caused by the cumbersome scheduling, sales and other issues easy to conflict. As the first professional advertising management system in China to launch the scheduling function, Baidu Advertising Manager continuously optimized the products by collecting media suggestions and detailed user experience surveys. After this upgrade, Baidu advertising housekeeper will help the media on the sale of advertising sales data monitoring chain ...

Big data is really a word that's already a little smelly street. As a marketer, we are helping advertisers manage our budgets, so we can't just trust them blindly, and tell ourselves that it's right to take all kinds of plausible corroboration. At the same time, we cannot move on to new ideas and forget the importance of traditional meanings. We will not hinder the development of the times, but we can not live for advertisers for several years or even decades after. So, be realistic and look at the problem. We see the word "Big data" being deified and abused. Also see from the marketing industry itself ...

Following Google, Ali, Tencent, Baidu also launched traffic trading services BES, officially involved in RTB advertising business.   At the same time, China's leading real-time bidding decision and trading platform Wisemedia (new number network) and BES completed docking. August 22, 2013, in the Baidu World Congress New Marketing Forum, Baidu announced traffic trading services BES officially online, this is from Google, Ali, Tencent, after another internet giant to join. The major DSP (demand side platform), Baidu high-quality flow of resources, have been docked. Wisemedi ...